SlideShare for OzonAction


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Presentation at the OzonAction Round table in Paris organised by UNEP (United Nations Environment Program) ...

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  • So that’s the concept. So why is this cool, and why is this a good business? Web 2.0 has revolutionized personal media sharing, making it simple, viral and organ ized around social networks. But sharing of office documents is still stuck in the dark ages! PowerPoint files are a ubiquitous publishing format that are difficult to share : the file sizes are huge, and you need an expensive application to view them. But PowerPoint is the most commonly available mass-market software for producing multimedia content. It lets you take words and pictures, and string them together into a multimedia object that tells a story. And the content is often perfect for the short-attention span of web consumers : quick, entertaining, approachable chunks of images, text, and sound that can be consumed rapidly. So we think that there will be a massive rush to share office documents on the web, just as there was for sharing photos and video. We think that PowerPoint files are the sweet spot of web document sharing. And we are the currently the dominant place to share powerpoint on the web, so we are well positioned to own a large chunk of this market as it expands.
  • 12/04/09
  • SlideShare for OzonAction

    1. 1. for OzonAction
    2. 2. Presentation Flow SlideShare : Presentation Sharing Community Beyond Presentations: Documents, webinars, videos SlideShare for Non Profits How OzonAction can utilise SlideShare
    3. 3. SlideShare World’s largest community for presentation sharing….. We also invented this space!
    4. 4. Social content sharing site for photos for video for presentations
    5. 5. <ul><li>Headquartered in San Francisco, with office in New Delhi </li></ul><ul><li>30 MN visitors every month </li></ul><ul><li>Content in 65 languages, users from 175 countries </li></ul><ul><li>World’s largest collection of presentations </li></ul><ul><ul><li>online or offline </li></ul></ul>
    6. 6. Cartoons Paintings Humor Love Songs Talk slides Advocacy Sermons Standalone presentations Activism Academic Lessons Movie reviews Mother’s day cards What people use SlideShare for?
    7. 7. Four largest user segments…. Education Business Technology Non Profits
    8. 8. Choose from 8 types of accounts… Default Company AD / PR / Mkt Agency University / School Event Organiser Presentation Design Firm Non Profit / Gov Professional Speaker Default
    9. 9. Select account on sign up (or later)…
    10. 10. SlideShare - World’s top 10 E learning Tools Centre for Learning & Performance Technologies (
    11. 11. 300 million users 60 million users 8 million users
    12. 12. SlideShare is arguably the most popular app on LinkedIn
    13. 14. Moving Beyond Presentations…
    14. 15. On SlideShare, you can share… <ul><li>Presentations (2006) </li></ul><ul><li>Documents (2007) </li></ul><ul><li>SlideCasts (2008) </li></ul><ul><ul><li>Presentations with audio (webinars) </li></ul></ul><ul><li>Videos (2010) </li></ul>
    15. 16. Why beyond presentations? <ul><li>The community asked for it </li></ul><ul><li>Powerpoint is static </li></ul><ul><ul><li>lacks same emotional connect as rich media </li></ul></ul>
    16. 17. A single place for aggregating… Presentations Publicity Materials Case Studies White Papers Videos Webinar
    17. 18. SlideShare For Non Profits
    18. 19. <ul><li>Non profits are about open sharing </li></ul><ul><ul><li>SlideShare synonymous with sharing </li></ul></ul><ul><li>Non profits generate research / thought, then disseminate </li></ul><ul><ul><li>SlideShare fits in neatly </li></ul></ul><ul><li>Content type fits in well </li></ul><ul><ul><li>Presentations, documents, white papers, research articles </li></ul></ul><ul><li>Share both on your site & SlideShare </li></ul><ul><ul><li>SlideShare gets 10X views </li></ul></ul><ul><li>Second degree sharing from Slideshare </li></ul><ul><ul><li>Viral sharing to other social platforms like Facebook, Twitter, LinkedIn, blogs, websites etc </li></ul></ul><ul><li>Search traffic contribution drives discovery </li></ul><ul><ul><li>Non profits want discovery for specific keywords, use in titles, tags </li></ul></ul>How can Non Profits use the SlideShare Platform?
    19. 20. Non Profit User Segments <ul><li>Central Governments </li></ul><ul><li>Provincial Governments </li></ul><ul><li>Non Profits / NGOs </li></ul><ul><li>United Nations Agencies </li></ul><ul><li>Research Organisations / Thinktanks </li></ul><ul><li>Also Events / Contests / Campaigns </li></ul><ul><ul><li>generate lots of interest </li></ul></ul>
    20. 21. The White House uses SlideShare!
    21. 22. Govt Institution Usage (US)…
    22. 23. Govt Institution Usage (US)…
    23. 24. Govt Institution Usage (UK)…
    24. 25. Provincial / Local Govt Usage (US)…
    25. 26. Provincial / Local Govt Usage (US)…
    26. 27. Govt Institution Usage (US)…
    27. 28. Public Institutions Usage
    28. 29. Pew Internet is a relevant example for search traffic. It is one of top research organizations in US, releases all research to public. SlideShare shows up 6 th for search for Pew Internet
    29. 30. Private Institutions Usage
    30. 31. Some UN Agencies sharing on SlideShare
    31. 32. ‘ Earth Hour’ user generated content Saudi Arabia New York Indonesia Finland Alaska Malaysia India Hungary Netherlands Romania Argentina New Zealand
    32. 33. Group on SlideShare: Earth Day
    33. 34. Global Blog Action Day: Climate Change
    34. 35. Some Environment Agencies using SlideShare… <ul><li>Taiwan Environmental Information Association, Taiwan </li></ul><ul><li>Resource Renewal Institute , San Francisco </li></ul><ul><li>Environmental Defense Fund Innovation Exchange, Washington </li></ul><ul><li>World Resources Institute (WRI) </li></ul><ul><li>  The Renewable Energy and Energy Efficiency Partnership, Vienna </li></ul><ul><li>Center for Neighborhood Technology, Chicago </li></ul><ul><li>C3: Communicating Climate Change Project </li></ul><ul><li>Global Water Partnership, Stockholm, Sweden </li></ul><ul><li>Environment Protection Agency (EPA), US Govt </li></ul>
    35. 36. COP15 presentations...
    36. 37. Social Media Best Practises for Non Profits…
    37. 38. SlideShare For OzonAction
    38. 39. <ul><li>A Channel is a social microsite for your content & branding within the SlideShare community </li></ul>
    39. 40. <ul><li>Free for Non Profits </li></ul><ul><li>Remove advertising </li></ul><ul><li>Customize look & feel to match your website </li></ul><ul><li>Metrics dashboard </li></ul><ul><li>Other features are coming! </li></ul>Set up a Custom Channel
    40. 41. Upload all your content to SlideShare <ul><li>Create new content or repurpose archived content </li></ul><ul><ul><li>Presentations </li></ul></ul><ul><ul><li>Webinars </li></ul></ul><ul><ul><li>Case Studies </li></ul></ul><ul><ul><li>White Papers </li></ul></ul><ul><ul><li>Brochures </li></ul></ul><ul><ul><li>Videos </li></ul></ul>
    41. 42. Spread the Word… <ul><li>Post links to Twitter, Facebook, Google Buzz or Delicious </li></ul><ul><li>Email your friends </li></ul><ul><li>Embed in blogs </li></ul><ul><li>Get the ball rolling </li></ul>
    42. 43. Help your content go viral Popular users encourage their Twitter followers to retweet, or reshare They engage people in discussions about content Answer comments Thank people who favorite
    43. 44. Rank high for your keywords in search (SEO Value) Over half of traffic comes to SlideShare through a search for information on a topic Go where users are researching solutions to their problems!
    44. 45. Leverage LinkedIn… <ul><li>Use SlideShare to showcase your content on LinkedIn </li></ul><ul><li>LinkedIn has key decision makers </li></ul>
    45. 46. Connect with Influencers… <ul><li>Engage with the SlideShare community </li></ul><ul><ul><li>Favorite and comment on other’s content </li></ul></ul><ul><ul><li>Subscribe to other people. They may subscribe to you, driving views </li></ul></ul><ul><li>If your content gets a lot of views & favorites, it </li></ul><ul><li>could be featured on the homepage, driving more traffic </li></ul>
    46. 47. Green Contests?
    47. 48. Contests create new and compelling content…
    48. 49. Thanks Slides available on SlideShare (