Creating ROI measurements tops the list of internal social strategy objectives for 2011, with 48.3% of respondents highlighting that goal. Internal education and setting up an organizational model for social strategy are also top priorities.
The Trick is to Always be Asking, And Then What?” What is the next step in escalating a prospect through the sales process? User sees a search ad or banner and clicksUser lands on relevant page with coupon offerUsers fills out form for coupon and opts-in to email list for future deals and offersGoogle Analytics and retargeting cookies set on users browserUser is presented with couponUser is asked if they wish to let their friends know about coupon via Facebook like, Twitter Tweet and other share buttonsUser is then presented with option to engage further with the brandView a “How To” videoEnter a contestUser is encouraged to become a Facebook fanAuto-reply email is sent to user with:Coupon and thank you noteLink to Facebook page to encourage Fan signup
success in social media is often realized via search...
Tell us that we are not alone.
GPYW-Search Encourages Social Activity
Take advantage from the statistics to determine which type of content, distribution techniques and timing drives most likely probably the most leads and engagement. In order to accomplish that you must have a skill to produce a content strategy that might be constantly tweaked to operate at the optimum level.First you should be aware of it from the clients and influencers to begin getting a perception of the type of information they are trying to find online. You need to then overlap the data with content distribution platforms: blogs, Twitter, LinkedIn, Facebook, Google + User Forums, etc. Within the first 3 weeks from the content execution you need to produce several types of content: text, audio and video and distribute them at different channels at different occasions.http://www.flickr.com/photos/rustumlongpig/4029147039/
Before you do anything, identify your target personas. What is their role? What are their goals? What do they care about? What is stopping them? Where do they hang out?
Just as at a cocktail party, listen to the conversation before joining it to make sure it is the right place for you.
Create a methodology. Weave your message with the customer need to create valuable engagement.
Message alignment +engagement = sales conversion
Once you have segmented your connections, Create an editorial calendar that is visual heavy based on those circles and the type of content they would like to engage with. we all know Google loves fresh content. Updating your Google+ profile with new content daily is necessary to sustain and increase your profile’s visibility in the search engine rankings. In order to stay connected and front-of-mind, we recommend posting 2 to 3 times a day to each group.
Match capabilities to needs in order to find effective solutions for your potential customers
) Who will be engaging in Social Media?2) Which tasks will this person take on?3) How many hours a week will be allocated to engagement?
How to Leverage Social Media to Grow Your Business
How to Leverage Social Media to Grow Your Business By Ja-Nae Duane
About Instructor• Ja-Nae Duane• @TheSunQueen• Director of Social Media, Overdrive Interactive• Author: “How to Start Your Business with $100” & “How to Create a Revolution: a Step-By-Step Guide from History’s Social Influencers”
Overdrive Marketing Infrastructure Your BrandDrive Capture ConvertList all the ways you List your offers, List all of your postintend to drive site calls to action and data capture actionstraffic (banners, conversion points of (triggered events,SEM, SEO, etc): contact (house ads, email, phone calls, tweets, status landing pages, micro updates, thank you sites, Facebook tabs, page offers, etc.). etc.): How are you continuing the engagement or relationship? Optimize What are you measuring? (Clicks, actions, leads, cost per lead, sales, cost per sale, etc.):
Problem: Recommendations lack staying powerProblem: Recommendations lack staying power
RecommendationsInfluence Purchases71% 84% Say reviews from Use online sourcesfamily members or when deciding what friends influence to buypurchase decisions Harris Interactive 2010 Google research study 2011
Creating Light Weight ContentImportance: What fast, light weight, valuable assets that can youcreate that are easily shared and distributed?• Establish points of value – Document things your target audience cares about that are related to what you do – Create content that are actually useful• Brainstorm ideas - think useful and easy – Infographics, checklists, guides, powerpoint decks, etc. – Sketch something out• Map out placement and promotion – Document how will you promote the asset socially