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Getting the Most Out of LinkedIn
- 1. GET THE MOST OF IT
- 2. Content How can LinkedIn help you?02 Entering the LinkedIn community 03 Using LinkedIn04 01 Introduction to LinkedIn Conclusion05
- 4. Vision Creating economic purpose for every member of the global workforce
- 5. Mission Connecting the world’s professionals to make them more productive and successful
- 8. Timeline LinkedIn launches after six months of work 2003 The company goes public on the NYSE 2011 LinkedIn reaches 575 million users 2018 2008 LinkedIn becomes a global company Microsoft acquires LinkedIn for $ 26 billion 2016
- 9. Key facts LinkedIn is the world’s largest professional network >610 million users >200 countries ~130 million US users
- 11. Companies that use LinkedIn Oracle Wall Street Journal Apple Johnson & Johnson 2.5 million followers. Multiple accounts across LinkedIn, very active. 6.3 million followers. They use LinkedIn only for recruiting! ~4.5 thousand jobs are listed on LinkedIn. 5.4 million followers. On LinkedIn they share articles that help you navigate your career. 3.6 million followers. Leaders in the Cloud IT&C industry.
- 13. LinkedIn Influence Social Media Statistics And Trends Of marketers see LinkedIn as a great source of leads. U.S. users take more than $75,000 per year, which is more than the national medium. Of recruiters regularly use LinkedIn 79% 44% 90% https://kinsta.com/blog/linkedin-statistics/
- 14. How can you benefit? 14 million open jobs Jobs 50% of college graduates in the US are LinkedIn users Popularity 20 million companies have active profiles on LinkedIn Recruiters 122 million users received an interview through LinkedIn Interviews 35.5 million people were hired through LinkedIn Hiring
- 15. Personal Branding Tool Google When someone Googles you, your LinkedIn profile will likely show up in the first or second spot. People People use all kinds of ways to learn about you. LinkedIn gives you control over what you want to promote about yourself. Reach You can create a large network of contacts.
- 16. Case studies 1.63 million followers. CTO at DailyMail Online and Metro.Co.Uk When tagged in posts, he uses his network and reach to help other users get job opportunities. An awesome human being. Oleg Vishnepolsky 2.82 million followers. Chairman at VaynerX, CEO of VaynerMedia, 5- times NYT Bestselling author. Following his posts means you get access to new trends in respect to marketing, business strategy, career opportunities and human resources. Gary Vaynerchuk LinkedIn helps you get a job in unexpected ways
- 18. Creating an account One window sign- up with basic information: first name, last name, e-mail, password Sign up Confirming email address through an automatic reply sent by LinkedIn Location, current job status, telephone number, add a photo, add connections Use email and password set for login Confirm Basic info Log in 1 2 3 4
- 19. Sign up and Confirmation 1 2
- 20. Basic info and Log in 1 2 4 3
- 21. Basic info and Log in 1 2
- 22. Profile homepage
- 23. Profile sections Introduction Summary Background Work experience Voluntary ExperienceEducation Skills Skills Accomplishments Publications Certifications Patents Courses Projects Honors Test scores Languages Organizations Recommendations
- 26. Tips ● Profile completeness ● Professional profile picture ● Summary & headline ● Customize profile URL ● Recommendations ● Endorsements ● Certificates ● Search engine optimize your profile ● Projects ● Groups ● Media ● Other activities Optimizing your profile
- 27. Example of a complete profile Premium Account
- 28. Example of a complete profile
- 29. Example of a complete profile
- 30. Using
- 31. Key functions Connecting Create your network Searching Job search Applying Running for jobs Learning Enroll in education programs Writing Creating posts, articles, interacting with other posts
- 33. Network 1 2 3 4
- 34. Messages 1 3 2
- 35. Groups 1 2
- 36. Searching 1 2 3
- 37. Searching 21
- 38. Applying 1 2
- 39. Learning LinkedIn has a side platform which is called Learning. Here you can...
- 40. Learning Watch a short video
- 41. Learning Watch another short video
- 43. SlideShare Related to the Learning platform, but based on the following principles: Share
- 44. SlideShare Share what you know and love through presentations, infographics, documents and more
- 45. SlideShare https://www.slideshare.net/carologic/ai-and-machine-learning-demystified-by-carol-smith-at-midwest-ux-2017 Uploaded by Carol Smith, UX Leader & Speaker 3.6 million views AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017
- 47. Writing Posts Posts work in similar ways as they do on other social platforms.
- 48. Writing Articles Articles have a blog approach and are another opportunity to get noticed. Articles are also great source of information. 1 2
- 49. Conclusion
- 50. Why is LinkedIn a good idea? ● You can learn (through LinkedIn Learning, groups, articles, SlideShare) ● You can publish (through LinkedIn Publishing) ● You can share (through posts, SlideShare) ● You can connect with the professional world like in no other place ● You can build yourself a resume ● You can land a job ● You can stay connected to the world ● You can communicate (through messages, InMail, posts) ● You can become a professional Think of it like this: LinkedIn can be your center of gravity when it comes to your career.
- 51. Thank you! GET THE MOST OF IT