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Social Networking Strategies Internet Research Tools Ccm 6 Dec11


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Intermediate to advanced level presentation on social networking, career search, competitive intelligence, market research, personal branding and other related topics for job seekers and career changers.

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Social Networking Strategies Internet Research Tools Ccm 6 Dec11

  2. 2. Agenda <ul><ul><li>Networking, Netweaving & Referrals </li></ul></ul><ul><ul><li>Web-Based Social Networking </li></ul></ul><ul><ul><li>Linked In Overview </li></ul></ul><ul><ul><li>Social Media/Branding/Research Strategies </li></ul></ul><ul><ul><li>Internet & Other Research Tools </li></ul></ul><ul><ul><li>Strong Framework/Foundation </li></ul></ul><ul><ul><li>Questions, Answers & Discussion </li></ul></ul>
  3. 3. What’s Your Approach to Networking?
  4. 4. Why Network? Some Stats: <ul><li>A referral generates 80% more results than a cold call. </li></ul>
  5. 5. Secrets of Getting a Job in This Market <ul><li>Know what your 100% market-ability is (market value) </li></ul><ul><li>Conducting a “targeted” search with a specific marketing campaign </li></ul><ul><ul><li>Passive Referrals from within the company (COIs) </li></ul></ul><ul><ul><li>Tailored resumes for each opportunity </li></ul></ul><ul><li>Leveraging the Web 2.0 Tools to get you to the hiring managers so you have a chance to tell your story </li></ul><ul><li>Leveraging the Web 2.0 Tools to Understanding the Short Term and Long Term objectives of the Companies, Departments and Managers who may want to hire you (Research, Research, Research) </li></ul>
  6. 6. Your Mission Impossible <ul><li>Uncover the name of the hiring manager </li></ul><ul><ul><li>Find the “Pain Holder” </li></ul></ul><ul><ul><li>HR Generalist & Recruiters are only intermediaries </li></ul></ul><ul><li>Identify the Short Term and Long Term objectives of the job / dept / company. </li></ul><ul><li>Create an Achievement Based marketing campaign that fixes those problems. </li></ul>
  7. 7. Networking Toolbox <ul><li>Netweaving (networking on steriods) </li></ul><ul><li>Professional Association/Networking-Civic Groups </li></ul><ul><li>Social/Wed-Based Networking (LinkedIn, Facebook, Xing, Plaxco, Web 2.0) </li></ul><ul><li>Communication Channels – personal website, speaking engagements, writing (blogging, articles…) </li></ul><ul><li>Research Tools & Web Sites </li></ul><ul><li>Strong Foundation/Framework </li></ul><ul><li>Commitment – Time, Energy, Genuine Interest </li></ul>
  8. 8. NetWeaving Overview <ul><li>NetWeaving is a “Pay It Forward” form of networking based upon the </li></ul><ul><li>Golden Rule and the belief that, what goes around. . .DOES come back </li></ul><ul><li>around! </li></ul><ul><li>Is there someone I know who would </li></ul><ul><li>benefit knowing or meeting this person? </li></ul><ul><li>2. Could this person provide information </li></ul><ul><li>and/or resources to someone else I know? </li></ul><ul><li>3. Has this person impressed me so much that I need to get to know him or </li></ul><ul><li>her better, and if they continue to impress me with their exceptional </li></ul><ul><li>quality, make them a part of your Trusted Resource Network. </li></ul><ul><li>&quot; The Heart and Art of NetWeaving “ </li></ul><ul><li>Bob Littell, Chief NetWeaver </li></ul>
  9. 9. NetWeaving Objectives <ul><li>Be a connector of other people with </li></ul><ul><li>their Needs, Problems & Opportunities in </li></ul><ul><li>mind not yours. </li></ul><ul><li>2. Position yourself as the “no-strings-attached” resource for others and establish yourself as The “go-to” person </li></ul><ul><li>3. Constantly be on the lookout for persons </li></ul><ul><li>who are “ best of breed ” at what they do </li></ul><ul><li>and when you identify one, stay in touch </li></ul><ul><li>and add to Your trusted network </li></ul>
  10. 10. Perfect Referral Program Center of Influence #3 Referral #2 Referral #1 Referral #4 Referral 15 – 20 Referrals In the life of every contact
  11. 11. Professional Associations Group Discussion: Who’s involved? What’s the name of the organization?
  12. 12. Technology & Accounting Associations
  13. 13.
  14. 14. NETWORKING vs. SELLING <ul><li>Requires MUTUAL UNDERSTANDING </li></ul><ul><li>“ What I can do for YOU” as much as “What you can do for ME” </li></ul><ul><li>Requires showing concern and interest in others </li></ul><ul><li>Requires TIME to build </li></ul><ul><li>Requires INTEGRITY, CREDIBILITY and TRUST </li></ul><ul><li>Focus on RELATIONSHIP Building </li></ul><ul><li>Saying “Hello” to many people and passing out many business cards </li></ul><ul><li>Does NOT include any follow up </li></ul><ul><li>Ineffective way to establish a productive network </li></ul>NETWORKING SELLING
  15. 15. Professional Organizations Don’t just join……….. Consistently attend, get involved and participate! Get on the Board or key committees! (e.g., Membership Committee, Speaker Committee )
  16. 16. What’s New in Social Networking?
  17. 17. Web Based Networking Sites
  18. 18. Social Media Trends Impacting Business <ul><li>Companies are still new to social media (66.5% over all; 50% using it for a year; 20% adopted it in past 13-18 mo.’s) </li></ul><ul><li>Businesses focus on the “Big 5” – FaceBook, Twitter, LinkedIn, YouTube and blogs </li></ul><ul><li>The 2-Year confidence mark (25% fully integrated into bus. Model; 50% have well-dev. SM strategy) </li></ul><ul><li>Companies are broadcasting vs. connecting </li></ul><ul><li>Businesses turn to internal sources for SM support (vs. early adopters-communications/advertising/marketing agencies) </li></ul><ul><li>SM adoption obstacles – lack of management support, confidentiality concerns, employee SM usage/mgmt. </li></ul><ul><li>Lack of Social Media measurement (what/how/how to interpret; most not using business metrics) </li></ul><ul><li>Companies lack confidence in their SM strategy </li></ul>
  19. 19. LinkedIn vs. Facebook <ul><li>Stats </li></ul><ul><li>Current Membership: +101 Million </li></ul><ul><ul><li>US Membership : +44 Million </li></ul></ul><ul><li>90% hold 4 year degree </li></ul><ul><ul><li>50% of these members hold advanced degrees </li></ul></ul><ul><li>80% 24-54 years old </li></ul><ul><li>LinkedIn platform available in 4 languages </li></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Spanish </li></ul></ul><ul><ul><li>French </li></ul></ul><ul><ul><li>German </li></ul></ul>
  20. 20. Linked In Success
  21. 21. My Linked In Opportunities
  22. 22. Only Include “Trusted” Professionals Centers of Influence (COI’s)
  23. 23. Distribution List <ul><li>Under Contacts select New (drop down) </li></ul><ul><li>Then choose Distribution List </li></ul><ul><li>Name the list </li></ul>
  24. 24. Top 5 Ways to Promote Business or Yourself Using LinkedIn <ul><li>Add your blog to LinkedIn (WordPress app) – drives more traffic and highlights your expertise </li></ul><ul><li>Autoplay a video! ( app + YouTube) </li></ul><ul><li>Showcase your books or others’ books (Amazon Reading List) </li></ul><ul><li>Syncing with Twitter on LinkedIn </li></ul><ul><li>Feature your events on LinkedIn (LI Events app) </li></ul><ul><li>More advanced apps: (Business) Tripit Travel, Files, Google Presentation, Polls, Huddle Workspaces; (Legal) Legal Updates, Lawyer Rating; (Designer) Creative Portfolio Display – for multi media content </li></ul>
  25. 25. Other Under Used LinkedIn Features <ul><li>Posting of Presentations (via SlideShare) and Documents (via Box) </li></ul><ul><li>Optimize Profile for Better LI Ranking (title, headline, specialties, experience, education, additional info. – interests/groups/assoc.’s, references (1 ref. in ea. experience section counts twice) </li></ul><ul><li>Joining Groups – maximize access to contacts beyond your network; limit 50+ (sub-groups excluded) </li></ul>
  26. 26. Consider Upgrading Your LinkedIn Account
  27. 27. 10 Reasons to Upgrade <ul><li>InMails per Month (30% more effective than reg.) </li></ul><ul><li>Profile Organizer: Great research tool and organizer (create folders & add to profile) </li></ul><ul><li>Premium Search Filter – 1000 results per search </li></ul><ul><li>Saved Search Alerts (like a Google Alert) </li></ul><ul><li>Introduction Requests (50 o/s at a time) </li></ul><ul><li>Profile Stats (shows you how people are finding you) </li></ul><ul><li>Expanded View </li></ul><ul><li>Open Link Icon </li></ul><ul><li>Sneak Peeks (new features) </li></ul>
  28. 28. Social Media/Branding/Research Strategies <ul><li>Secure Your Name Across Social Media </li></ul><ul><li>Manage Your Links Online – (tracks shared links online), PostPost (FaceBook news aggregator) </li></ul><ul><li>Develop consist messaging and brand – co.& personal </li></ul><ul><li>Consist approach to content development and maintenance </li></ul><ul><li>Set aside dedicated time to implement your strategy – daily (e.g., Tweets), weekly (e.g., blogs) </li></ul><ul><li>Be responsive to your target audiences </li></ul><ul><li>Start small and gradually buildup your online presence </li></ul><ul><li>Use aggregator tools and alerts to leverage research efforts </li></ul>
  29. 29. What is Your Social Media Strategy? <ul><li>Do You Have One? </li></ul><ul><li>Start by Developing a “Content Strategy” </li></ul><ul><li>Three Important Elements to CS </li></ul><ul><li>> Know what your customers or audience want (keyword analysis – Google AdWords, WordTracker) </li></ul><ul><li>> Know where your audience hangs out (Flowtown – demographics; LinkedIn-B2B; FaceBook-B2C; Google Alerts-news/blogs/tweets/more; TweetDeck-specific topics </li></ul><ul><li>Measure the results: Use the KISS principle. Track comments & likes (FaceBook), followers/retweets/ mentions (Twitter), referral traffic (co/personal web sites), local influence/depth of engagement (small bus.) </li></ul><ul><li>Final Takeaways: Listen, Be Patient, Be Flexible </li></ul><ul><li>Tools to Manage Content:, Storify, Posterous </li></ul>
  30. 30. Other Tools in the ToolBox <ul><li>Blogging: Apture, Onlywire </li></ul><ul><li>Twitter: FormuLists, HashTracking, Oneforty, TweetDeck for Chrome (multiple accts.) </li></ul><ul><li>Other SM Tools: </li></ul><ul><li>LinkedIn Company Page upgrade (3 banner ads, video per product/svc, analytics) </li></ul><ul><li>Quora – online knowledge hub (continually improving collection of Q&A) </li></ul>
  31. 31. Top Web Sites/Blogs (per <ul><li>Social Networking : FaceBook, Twitter, MySpace, LinkedIn, Ning, Tagged, Classmates </li></ul><ul><li>Blogs : HuffingtonPost, Engadget, Mashable, TechCrunch, BusinessInsider, GizModo </li></ul><ul><li>News : Yahoo!News, CNN, MSNBC, Google News, NY Times, Digg, HuntingtonPost, Fox News, Reuters </li></ul><ul><li>Business Sites : Yahoo! Fin, CNN Money, WSJ, FT, Bloomberg, Google Finance, MSN MoneyCentral, BusinessWeek, Forbes, MarketWatch </li></ul><ul><li>Job Sites : Yahoo! HotJobs, Careerbuilder, Monster, Indeed, SimplyHired, the Ladders, Snagajob, USAJobs, Vault, Jobster </li></ul><ul><li>Web2.0: YouTube, Wikipedia, craigslist, twitter, WordPress, eBlogger, eHow, digg, TypePad, HubPages, </li></ul>
  32. 32. Leverage Internet Research Tools <ul><li>RESEARCH DEFINED – C.I. </li></ul><ul><li>SEARCH ENGINES & METASEARCH TOOLS </li></ul><ul><li>DATABASES & SEARCH FUNCTIONALITY </li></ul><ul><li>WEB 2.0: GOOGLE/iGOOGLE/SEARCH STRINGS/ALERTS </li></ul><ul><li>LINKEDIN RESEARCH - NAMES </li></ul><ul><li>WEB SITES OF INTEREST – JOBS/COMPANY-INDUSTRY RESEARCH </li></ul>
  33. 33. Competitive Intelligence Research <ul><li>Defined: The process by which you decide what you need to know about your competitors, where to get the raw facts you need, and how to make sense of what you find or don’t find. </li></ul><ul><li>Two Phases: 1) Use of Public Sources to Develop Data (raw facts) on competition, competitors, and the market environment, 2) Transformation, by Analysis, of that Data into Information (usable results). </li></ul><ul><li>Two Types of Research: Primary – research for hire, both quantitative and qualitative; Secondary –information already out in the public domain (FREE) </li></ul><ul><li>Key CI Maxim: 90% of all information that you need to make key decisions and to understand your market and competitors is already public or can be systematically developed from public data. </li></ul>
  34. 34. Public Information <ul><li>Defined: All information you can legally and ethically identify, locate, and then access. </li></ul><ul><li>Types: Publications, press releases, news articles, lawsuit documents, patents, research/whitepapers, video, blogs, databases, surveys, government data, financial/regulatory/business filings </li></ul>
  35. 35. Researching Companies <ul><li>Determine if your company is publicly or privately owned </li></ul><ul><li>Determine if your company is foreign or domestically owned </li></ul><ul><li>Determine if your company is a subsidiary or a division </li></ul><ul><li>Determine if your company is local, regional, or otherwise small in scope </li></ul>
  36. 36. Company Information/Directories/Financials <ul><li>Trade associations are great resources </li></ul><ul><li>Databases/Search Engines: Google, Northern Light, </li></ul><ul><li>Utilize free trials of fee-based resources (e.g., Hoovers Online, D&B- Million $ Dir., Gale Group’s Ward Bus. Dir., S&P’s Corporations, Dir’s & Exec’s, Thomas Register of Amer. Manu.) </li></ul><ul><li>Check your local libraries (public/college) for directories (multi- & single-industries) – Galileo, Reference USA, … </li></ul><ul><li>Use financial websites/resources (e.g., stock analyst reports) for details on co. financial stmts., stock data, product lines, etc. </li></ul>
  37. 37. Financial Information Sources <ul><li>Moody’s Manuals/S&P’s Corporation Records </li></ul><ul><li>Value Line Investment Survey </li></ul><ul><li>Annual Reports – (Publics) on co. web sites, SEC’s Edgar web site (10-K, 10-Q, disclosures), copies in libraries. </li></ul><ul><li>Securities Brokerage - Research Firms/Personal Financial Advisors (e.g., TD Ameritrade- free reports) </li></ul><ul><li>Wall Street Journal’s Deal Blogs </li></ul><ul><li>Government Data (NAICS/SIC codes) U.S. Census website </li></ul>
  38. 38. Other Sources of Industry/Company Data <ul><li>Media/Print/Other: Business Periodicals, Ads, Technical Journals, Trade Papers (e.g., WSJ, NY Times) </li></ul><ul><li>Academics & Academic Research </li></ul><ul><li>ABI/Inform(ProQuest)/Galileo (Public Libraries) </li></ul><ul><li>Business and Industry Trade Associations & Directories (e.g., Chambers of Commerce, International Directory of Co. Histories, St. James Press ) </li></ul><ul><li>Experts: Consultants, Expert Witnesses, Employees-Current & Former, Security Analysts, Competitors, Suppliers, Customers, Bankers, </li></ul><ul><li>U.S. Industry and Trade Outlook, McGraw Hill </li></ul><ul><li>Reference Book of Corporate Management, Dun & Bradstreet </li></ul><ul><li>Site Visits - Tours </li></ul>
  39. 39. How to Use Databases & Online Searches Efficiently <ul><li>Know what you want (before going online) </li></ul><ul><li>Select the right databases/sites </li></ul><ul><li>Know the alternatives to using a database </li></ul><ul><li>Know what the database/site contains </li></ul><ul><li>Ask for help </li></ul><ul><li>Use tools that allow you to search multiple databases (e.g., Dialog) </li></ul><ul><li>Write out your search strategy before going online </li></ul><ul><li>Monitor your results </li></ul>
  40. 40. SEARCH FUNCTIONALITY THAT IS IMPORTANT TO KNOW <ul><li>Boolean searching - Relating two concepts with &quot;Booleans&quot; and, or, not (and not, but not.) </li></ul><ul><li>Proximity - Relating two or more words by the expected distance between them. </li></ul><ul><li>Fields - Title, author, subject headings, text, Web page, title </li></ul><ul><li>Phrase searching - Usually uses double quotes to search for a series of words as a whole. </li></ul><ul><li>Searching by Format - Examples: Word document, PDF file, JPEG picture, MP3 audio file. </li></ul>
  41. 41. Web 2.0 Tools for Your Job Search What if I don’t have a lot of Linked In contacts? How can I still get critical information?
  42. 42. Google Search Strings/iGoogle
  43. 43. Example Genuine Parts Company Duluth GA <ul><li>> To get Press Release / Alerts: </li></ul><ul><li>News &quot;press release&quot; alerts &quot; Genuine Parts Company &quot; &quot;Duluth GA“ </li></ul><ul><li>> Linked In Hacks: </li></ul><ul><li> “ Genuine Parts Company &quot;Greater Atlanta Area (inurl:pub | inurl:pub) -inurl:dir </li></ul><ul><li>> Linked In Hacks: </li></ul><ul><li> &quot; Genuine Parts Company &quot; ”current * * * Manager” &quot;Greater Atlanta </li></ul><ul><li>Area” (inurl:pub | inurl:pub) -inurl:dir </li></ul><ul><li>> To find Email format: </li></ul><ul><li>&quot;email * * * &quot; (Atlanta | GA) </li></ul>
  44. 44. Google News Alerts Sent to Your Personal Email
  45. 45. Linked In Search for Genuine Parts
  46. 46. How to Find “Current” Managers or Directors 181 “current” Managers or Directors
  47. 47. How to Find Emails of Decision Makers in the Company
  48. 48. Researching for Jobs <ul><li>Social Network Sites: , , , </li></ul><ul><li>Job Aggregator Sites: , , , </li></ul><ul><li>Job Boards: , , , , </li></ul><ul><li>Others: , Craigslist, , , , , blogging web/video profiles (e.g., , , , </li></ul>
  49. 49. Web-Based Resources ttp://
  50. 50. More Web-Based Resources /
  51. 51. Even More Web-Based Tools <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  52. 52. Research - Next Steps <ul><li>Determine What You Want </li></ul><ul><li>Develop a Game Plan </li></ul><ul><li>Learn to Use the Research Tools </li></ul><ul><li>Stay Focused </li></ul><ul><li>Leverage the Aggregator Tools </li></ul><ul><li>Share Information/Ideas with Others </li></ul>
  53. 53. Strong Foundation/Framework <ul><li>Personal/Professional Brand (Value proposition) </li></ul><ul><li>Industry-Functional expertise and leadership </li></ul><ul><li>Game Plan – Stair Way to Success </li></ul><ul><li>Pay-It-Forward Approach (Netweaving) </li></ul><ul><li>Follow Up – Consistent, Thoughtful, Helpful </li></ul><ul><li>High-Energy/Personable </li></ul><ul><li>Long-Term Commitment/View </li></ul>
  54. 54. Stairway to Success <ul><li>Understand and Document Your Accomplishments and Capabilities (resume, brochure, WOW ppt, …) </li></ul><ul><li>Articulate Your Value Proposition (30-sec elev pitch) </li></ul><ul><li>Develop Target Companies/Industries/Individuals </li></ul><ul><li>Create a Personal/Professional Marketing Plan </li></ul><ul><li>Weekly Game Plan During Full-Time Career Search </li></ul><ul><li>- Five (5) face-to-face meetings (ask for 3 contacts) </li></ul><ul><li>- Three (3) professional/social meetings-events </li></ul><ul><li>- One (1) interview (phone or in-person) </li></ul>
  55. 55. Know the Key Networking Influencers <ul><li>Industry Experts/Advisors </li></ul><ul><li>Strategic Business Partners (lawyers, CPA firms, bankers, consultants) </li></ul><ul><li>Hub-Spoke & “Connector” Networkers (meeting planners, educators/trainers, …) </li></ul><ul><li>Divine Intervention – God’s Plan (Serendipity/Chance) </li></ul>
  56. 56. Questions, Answers & Discussion <ul><li>Questions and Answers ? </li></ul>
  57. 57. Contact Information <ul><li>Steve M. Allen </li></ul><ul><li>President & CFO </li></ul><ul><li>Vision Path Financial, LLC </li></ul><ul><li>[email_address] </li></ul><ul><li>Cell: (404) 993-2500 </li></ul><ul><li>“ Creative, Strategic Problem-Solver for the C-Suite” </li></ul>