SQL Saturday 89 Atlanta - Social marketing in 2011 for microsoft professionals


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Developing a social media platform is a challenge for high-end professionals and consultants. The presenter has successfully leveraged web media to establish a blog (http://marktab.net), cofound an online journal (SolidQ Journal), become a paid video presenter, and secured a spot at Microsoft TechEd 2011. This presentation introduces the basic elements for 2011 of a successful web strategy, starting with discovering your own best personal focus given current market needs. The presenter includes experiences with website development, WordPress blog hosting, leveraging social media services (including Twitter, Linked in, YouTube and Facebook), and working with Microsoft.

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SQL Saturday 89 Atlanta - Social marketing in 2011 for microsoft professionals

  1. 1. Mark Tabladillo Ph.D. Microsoft MVP MarkTab Consulting http://marktab.comSQL Saturday 89 – Atlanta – September 17, 2011
  2. 2. Developing a social media platform is a challengefor high-end professionals and consultants. Thepresenter has successfully leveraged web media toestablish a blog (http://marktab.net), cofound anonline journal (SolidQ Journal), become a paid videopresenter, and secured a spot at Microsoft TechEd2011. This presentation introduces the basicelements for 2011 of a successful web strategy,starting with discovering your own best personalfocus given current market needs. The presenterincludes experiences with website development,WordPress blog hosting, leveraging social mediaservices (including Twitter, Linked in, YouTube andFacebook), and working with Microsoft.
  3. 3. 20 Years in AtlantaConsulting since 1998; Incorporated 2003◦ Part-Time Faculty at University of PhoenixSAS and Microsoft Expert◦ Presenter since 1998 at conferences like TechEd and SAS Global ForumWeb Development since 1995http://marktab.com @MarkTabNet
  4. 4. •The Science of Personal Focus1 •How to Choose Social Media Partners for2 2011 •The Limitations of Science3
  5. 5. W. Edwards Deming Plan Act Do Study
  6. 6. Develop a PlanDo (Follow) the PlanStudy the PlanAct on what you Learn
  7. 7. MarkTab.Net/MarkTab.Com:◦ empowers and inspires executives, architects and developers (WHO)◦ with insights from data mining, predictive analytics and business intelligence (WHAT)◦ to make actionable decisions (WHY)
  8. 8. •The Science of Personal Focus1 •How to Choose Social Media Partners for2 2011 •The Limitations of Science3
  9. 9. 1. Where is the crowd? <Physical Model>2. Where are the thought leaders? <Physical Model, Logical Model>
  10. 10. TwitterPublishing SlideShare Website; WordPressYouTube Linked In Facebook
  11. 11. http://marktab.com, http://marktab.netDomains: http://godaddy.comHosting: http://reliablesite.net,http://bluehost.comMetrics: Bing, Google, AlexaSoftware: Dreamweaver, Photoshop Elements,FileZillaMicrosoft Web Gallery:http://www.microsoft.com/web/gallery/
  12. 12. http://marktab.net/dataminingSoftware: SnagIt, Adobe Photoshop Elements,(Mobile Apps)
  13. 13. http://www.slideshare.net/marktabSoftware: Adobe Acrobat Professional
  14. 14. @marktabnethttp://twitter.com/#!/MarkTabNetSoftware: Tweet Deck, Tweet Auto Post,(Mobile Apps)
  15. 15. Personalhttp://www.linkedin.com/in/marktabCorporatehttp://www.linkedin.com/company/marktab-consultingGroups – Draw on your Mission StatementSoftware: (Mobile Apps)
  16. 16. Personal AccountA “Page” is Recommended for BusinessesSoftware: (Mobile Apps)
  17. 17. http://youtube.com/marktabnetSoftware: PowerPoint, CamtasiaHardware: Digital Camera (HD Video);Bamboo TabletSSWUG on PowerPivot Analyticshttp://www.vconferenceonline.com/event/speakers.aspx?id=281
  18. 18. Online Periodicals◦ Co-Founder SolidQ Journal http://www.solidq.com/sqj/Pages/Home.aspx?men tor=Mark+TabladilloMicrosoft Community Articles◦ http://msdn.microsoft.com/en- us/library/ee412262.aspxMicrosoft Technical Support Forums◦ http://social.msdn.microsoft.com/Forums/en- US/categories/Software: PerfectIt, StyleWriter
  19. 19. TwitterPublishing SlideShare Website; WordPressYouTube Linked In Facebook
  20. 20. Search Search Engines Engines Twitter Search Publishing SlideShareEngines Website; WordPress YouTube Linked In Search Engines Facebook Search Engines Search Engines
  21. 21. •The Science of Personal Focus1 •How to Choose Social Media Partners for2 2011 •The Limitations of Science3
  22. 22. Science Cannot Prove:◦ Logic and Mathematics◦ Metaphysical Truths◦ Ethical Beliefs◦ Aesthetic Judgments◦ Science ItselfHowever, Don’t Underestimate What Can beMeasured
  23. 23. The Scientific MethodDiscovering Your StrategyConsultingLegalStory TellingVideoPublishingSocial Media Metrics
  24. 24. How To Develop a Social Media Strategy◦ Learn and Refine how you apply the Scientific Method◦ Create Physical and Logical Models of Current Social Media Choices◦ Acknowledge the Limitations of Science, but Continue to Learn
  25. 25. Deming, W. E. (2000). The New Economics forIndustry, Government, Education (2nd ed.).Boston, MA: The MIT Press.Microsoft Research. (2010). The Fourth Paradigm:Data-Intensive Scientific Discovery RetrievedSeptember 1, 2010, fromhttp://research.microsoft.com/en-us/collaboration/fourthparadigm/Tabladillo, M. (2010). The Scientific Method: AFramework for Data Mining. Solid Quality Journal,(September 2010), 10-14. Retrieved fromhttp://www.solidq.com/sqj
  26. 26. Burchard, B. (2011). The MillionaireMessenger. New York, NY: Experts AcademyPress.Ferriss, T. (2007). The 4-Hour Workweek.New York, NY: Crown Publishers.Godin, S. (2010). Linchpin: Are youIndispensible? New York, NY: Penguin Group.
  27. 27. Entrepreneur Press, & Mann, M. (2008). StartYour Own Coaching Business. Canada:Entrepreneur Press.Levinson, J. C., & McLaughlin, M. W. (2005).Guerilla Marketing for Consultants. Hoboken,NJ: John Wiley & Sons, Inc.Schultz, M., & Doerr, J. E. (2009). ProfessionalServices Marketing. Hoboken, NJ: John Wiley &Sons, Inc.
  28. 28. Donaldson, M. C. (2008). Clearance &Copyright: Everything you Need to Know forFilm and Television. Beverly Hills, CA: Silman-James Press.Fishman, S. (2008). The Copyright Handbook:What Every Writer Needs to Know. Berkeley,CA: Nolo.
  29. 29. Bernard, S. C. (2007). Documentary Storytelling(2nd ed.). Burlington, MA: Focal Press.Glebas, F. (2009). Directing the Story. Burlington,MA: Focal Press.Guber, P. (2011). Tell to Win: Connect, Persuade,and Triumph with the Hidden Power of Story.New York, NY: Crown Business.Olson, R. (2009). Dont Be Such a Scientist:Talking Substance in an Age of Style.Washington, DC: IslandPress.
  30. 30. Artis, A. Q. (2008). The Shut Up and ShootDocumentary Guide. Burlington, MA: FocalPress.Clark, R. C., & Mayer, R. E. (2008). E-Learningand the Science of Instruction (2nd ed.). SanFrancisco, CA: Pfeiffer.Erickson, G., Tulchin, H., & Halloran, M.(2010). The Independent Film ProducersSurvival Guide (3rd ed.). New York, NY:Schirmer Trade Books.
  31. 31. Levine, M. (2011). The Fine Print of Self-Publishing (4th ed.). Minneapolis, MN:Bascom Hill Publishing Group.Zinsser, W. (2006). On Writing Well (30th ed.).New York, NY: HarperCollins Publishers.
  32. 32. Hubbard, D. W. (2010). How to MeasureAnything: Finding the Values of Intangibles inBusiness (2nd ed.). Indianapolis, IN: Wiley.Russell, M. A. (2011). Mining the Social Web.Sebastopol, CA: OReilly Media Inc.