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Kim & Chris Social Team GDS
How we use
social media
at GDS
Kim & Chris Social Team GDS
How do we
monitor?
Kim & Chris Social Team GDS
Kim & Chris Social Team GDS
Kim & Chris Social Team GDS
How do we
engage?
Kim & Chris Social Team GDS
Kim & Chris Social Team GDS
Kim & Chris Social Team GDS
User growth

Engagement

Amplification

CTRs

Favourites

Our response time
What are our KPIs ?
Kim & Chris Social Team GDS
Kim & Chris Social Team GDS
Kim & Chris Social Team GDS
What is a
community
manager ?
Kim & Chris Social Team GDS
Customer services

Raise awareness

Share relevant content

Garner product feedback

Understand community
sentiment
Kim & Chris Social Team GDS
Brandwatch is
coming!
Kim & Chris Social Team GDS
Kim & Chris Social Team GDS
Social Media Analyst +
Monitoring software

OR

Community Manager + SM
Management software
Kim & Chris Social Team GDS
In the
meantime…
Kim & Chris Social Team GDS
What’s your overall monitoring
objective?

Who do you want to listen to?

Where do these people live
online?

What are you going to do with
the data you gather?
Things to think about
Kim & Chris Social Team GDS
More information can be
found on our social blog:
https://gdssocialmedia.blog.gov.uk/

and by following @gdsteam
on Twitter
Kim & Chris Social Team GDS
Thank you!

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Sprint policy social media in GDS

  • 1. Kim & Chris Social Team GDS How we use social media at GDS
  • 2. Kim & Chris Social Team GDS How do we monitor?
  • 3. Kim & Chris Social Team GDS
  • 4. Kim & Chris Social Team GDS
  • 5. Kim & Chris Social Team GDS How do we engage?
  • 6. Kim & Chris Social Team GDS
  • 7. Kim & Chris Social Team GDS
  • 8. Kim & Chris Social Team GDS User growth Engagement Amplification CTRs Favourites Our response time What are our KPIs ?
  • 9. Kim & Chris Social Team GDS
  • 10. Kim & Chris Social Team GDS
  • 11. Kim & Chris Social Team GDS What is a community manager ?
  • 12. Kim & Chris Social Team GDS Customer services Raise awareness Share relevant content Garner product feedback Understand community sentiment
  • 13. Kim & Chris Social Team GDS Brandwatch is coming!
  • 14. Kim & Chris Social Team GDS
  • 15. Kim & Chris Social Team GDS Social Media Analyst + Monitoring software OR Community Manager + SM Management software
  • 16. Kim & Chris Social Team GDS In the meantime…
  • 17. Kim & Chris Social Team GDS What’s your overall monitoring objective? Who do you want to listen to? Where do these people live online? What are you going to do with the data you gather? Things to think about
  • 18. Kim & Chris Social Team GDS More information can be found on our social blog: https://gdssocialmedia.blog.gov.uk/ and by following @gdsteam on Twitter
  • 19. Kim & Chris Social Team GDS Thank you!