2. ‘Leadership is defined not by the position you
hold but by the people who follow you’
Supported by our
Strategic Partner
#DSMLFSession
@ProphetBrand
3. Supported by our
Strategic Partner
‘Instead of mass marketing,
think mass mattering’
#DSMLFSession
@ProphetBrand
4. Supported by our
Strategic Partner
‘To be a true digital leader requires a metamorphosis: you
must connect directly by listening, sharing and engaging
using digital technologies’
#DSMLFSession
@ProphetBrand
5. Supported by our
Strategic Partner
‘One of the biggest problems with digital
transformation is it spans the entire organization’
#DSMLFSession
@ProphetBrand
6. Supported by our
Strategic Partner
‘Most companies don’t have a coherent,
cohesive content strategy’
#DSMLFSession
@ProphetBrand
7. Supported by our
Strategic Partner
‘The biggest barrier to digital transformation is
culture – and leadership drives culture’
#DSMLFSession
@ProphetBrand
8. Supported by our
Strategic Partner
‘Leadership is defined not by the position you hold but by the people who follow
you’
‘Instead of mass marketing, think mass mattering’
‘To be a true digital leader requires a metamorphosis: you must connect directly
by listening, sharing and engaging using digital technologies’
‘One of the biggest problems with digital transformation is it spans the entire
organization’
‘Most companies don’t have a coherent, cohesive content strategy’
‘The biggest barrier to digital transformation is culture – and leadership drives
culture’
#DSMLFSession
@ProphetBrand
16. Challenge
How can you be disruptive and deliver on quarterly
results at the same time?
What’s the one thing as CEO you would do to digitally
transform your company?
How do you create and measure a culture of customer
obsession?
How do you manage the chaos that comes with digital?
Supported by our
Strategic Partner
#DSMLFSession
@ProphetBrand