1. Monetizing Social Media Ric Dragon | DragonSearch | @ricdragon

2. The client company totally becomes a social organization YOU do it all for your client! You do it WITH the client Ric Dragon | DragonSearch | @ricdragon

3. Intra-organizational challenges Social Media is too rapidly changing Resources/skills Social Media project management and lack of process Lack of understanding of big picture Ric Dragon | DragonSearch | @ricdragon

4. Value Amplification Social Media Governance Blog Editorial Management Community Management Brand Ambassador Programs Influencer Programs Message Amplification Event tie-ins The Brilliant Campaigns Ric Dragon | DragonSearch | @ricdragon

5. Social Media Governance Monitoring Overall Planning and task distribution Brand monitoring Brand Voice Ric Dragon | DragonSearch | @ricdragon

6. Blog Editorial Management Content Strategy and calendar management Proof reading SEO Optimization Social amplification & community building Ric Dragon | DragonSearch | @ricdragon

7. Community Management Owning the conversation: Means getting it going Making social connections Hosting Social Media events Connecting with IRL

8. Brand Ambassador Programs

9. Influencer Programs Identifying Micro-Audiences Identifying Influencers Influencer monitoring & connection

10. Message Amplification Use paid-search opportunities to amplify earned media Other Social PPC or CPM Work with SEO for long-term findability Ric Dragon | DragonSearch | @ricdragon

11. Event tie-in Pre-event social During-event social Post-event social Getting more out of IRL Ric Dragon | DragonSearch | @ricdragon

12. The Brilliant Campaigns

14. The Brilliant Campaigns Ric Dragon | DragonSearch | @ricdragon

15. Ric Dragon DragonSearch Twitter: @ricdragon www.dragonsearchmarketing.com dragon@dragonsearch.net