3. 3
What do you want to achieve?
Set SMART goals
What does your audience love about you?
What do you wish your audience had a better understanding of?
Why do you love your audience?
Plan and Research
Where are your audience?
7. 7
2013 2014 2015 2016 2017 2018
Campaign focused metrics: Understand what you are going to be measuring and what success looks like
from the get go; this gives you something tangible to benchmark your campaign against.
Twitter Users Facebook Users
Campaign focused analytics
Measure you success
8. 8
OXFORD SOCIAL MEDIA CAMPAIGNS
3,500 carousel clicks
4,171 po.st clicks
569 storify native views
On the web, click
through rates grew
closer to the middle and
through to the end of the
campaign
9. 9
OXFORD SOCIAL MEDIA CAMPAIGNS
Top Twitter post
Expensive material [Image]
26.08.2016 12:40pm
Retweets: 26
Likes: 36
Impressions: 13719
Engagement: 456
Engagement rate: 4.8%
Top Instagram post
Organ [Image]
30.08.2016 11:30am
Comments: 51
Likes: 2174
Engagement rate: 3.6%
Top Facebook post
Doctors [Video]
04.09.2016 4:00pm
Shares: 221
Likes: 1.2k
Comments: 36
Impressions: 480815
Engagement rate: 3.0%
On social media, top
posts occurred mainly at
the beginning of the
campaign
10. 10
Setting campaign goals – Are they SMART?
Creative and branding – How does design impact your message?
Channel marketing – Where are the people you want to talk to?
Content calendar – Scheduling will help with the bigger picture.
Budget – Can you use budget to reach a wider audience?
Results and reporting – Data tells us what we achieved but also what we can do better next time
Things to remember
What have we covered?