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WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"

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“Is Your Content Helping or Hurting You? The Good, The Bad, The Ugly, and The Superb” is intended to demonstrate how superb content helps you move the needle towards achieving your business goals.

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WordCamp San Diego 2016: "Is Your Content Helping or Hurting You?"

  1. 1. Is Your Content Helping or Hurting? Greg Taylor @grtaylor2 Marketing Press
  2. 2. The Good, The Bad, The Ugly & The Superb Greg Taylor @grtaylor2 Marketing Press
  3. 3. Thank You For Being Here Greg Taylor @grtaylor2 Marketing Press
  4. 4. Superb content is imperative when it comes to moving the needle on business goals Greg Taylor @grtaylor2 Marketing Press
  5. 5. Who am I? Greg Taylor @grtaylor2 Marketing Press
  6. 6. Social Media GRTaylor2 Greg Taylor @grtaylor2 Marketing Press
  7. 7. Have a question? Raise your hand, let’s talk about it… Greg Taylor @grtaylor2 Marketing Press
  8. 8. Who are you? Greg Taylor @grtaylor2 Marketing Press
  9. 9. The competitive landscape for content is busier than ever Greg Taylor @grtaylor2 Marketing Press
  10. 10. There is more noise than ever Greg Taylor @grtaylor2 Marketing Press
  11. 11. Consumption habits have changed Greg Taylor @grtaylor2 Marketing Press
  12. 12. The Three Goals For Content Greg Taylor @grtaylor2 Marketing Press
  13. 13. What are the various types of content Greg Taylor @grtaylor2 Marketing Press
  14. 14. Do goals vary based on the medium? Greg Taylor @grtaylor2 Marketing Press
  15. 15. Reality Check… Greg Taylor @grtaylor2 Marketing Press
  16. 16. The Good Greg Taylor @grtaylor2 Marketing Press
  17. 17. Traits of Good Content Greg Taylor @grtaylor2 Marketing Press • Informative • Spelling & Grammar are proper • Good information  • Shareable • Good length (not too long, not too short) • Potentially addictive • Connects people to people • Delivered with some velocity
  18. 18. Now and forever Good will never be good enough for success Greg Taylor @grtaylor2 Marketing Press
  19. 19. The Bad Greg Taylor @grtaylor2 Marketing Press
  20. 20. Traits of Bad Content Greg Taylor @grtaylor2 Marketing Press • Vague • Too long / too short • Self serving • No real focus • Has the “So What” factor
  21. 21. The Ugly Greg Taylor @grtaylor2 Marketing Press
  22. 22. Who cut the cord? Greg Taylor @grtaylor2 Marketing Press
  23. 23. Traits of Ugly Content Greg Taylor @grtaylor2 Marketing Press • Over promotional • Boring • Repetitive • Look at me, look at me content • Click bait titles • No purpose • Lacks goals • WTF factor
  24. 24. Now, for the good stuff… The Superb Greg Taylor @grtaylor2 Marketing Press
  25. 25. Traits of Superb Content Greg Taylor @grtaylor2 Marketing Press • Helpful • The creator thinks like a reader • Stimulates thought • Moves the needle on your goals • Increases conversion • Helps someone else become an expert • Perfect length • Maybe viral (if lucky) • Shareable and quotable • Connects  • Possibly multiple voices • Evergreen • Multiple mediums • Posted
  26. 26. What’s the scariest button in the WordPress UI? Greg Taylor @grtaylor2 Marketing Press
  27. 27. Nothing happens until you hit publish Greg Taylor @grtaylor2 Marketing Press
  28. 28. So, where are you in this spectrum? Greg Taylor @grtaylor2 Marketing Press
  29. 29. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press
  30. 30. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Know your audience
  31. 31. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Know your limitations
  32. 32. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Measure everything
  33. 33. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Be prepared to fail
  34. 34. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Keep a running list of content ideas
  35. 35. Tips to getting to superb… Greg Taylor @grtaylor2 Marketing Press Review, Refine, Repeat
  36. 36. Stay along the content continuum Greg Taylor @grtaylor2 Marketing Press
  37. 37. Two Last Points and then Q&A Greg Taylor @grtaylor2 Marketing Press
  38. 38. 1. Perfection is the enemy of progress Greg Taylor @grtaylor2 Marketing Press
  39. 39. 2. Go Do. Greg Taylor @grtaylor2 Marketing Press
  40. 40. Questions… Greg Taylor @grtaylor2 Marketing Press

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