MASTERING SOCIAL MEDIA                   PRESENTED TO:    University of MN Physicians                           DATE:     ...
TAG, YOU’RE IT           PRESENTED TO:  MNSEARCHS’S #SearchSnippets               DATE:        January 30th, 2013    @DanA...
15,429,942   Is the number of websites with Google Analytics                                  April 6 th, 2012*
99% Is the % of Google Analytics accounts       I’ve seen setup incorrectly.
93%  Is the % of people who think  they’re a “better than average  driver” – Sep 22, 2011
1% No, not like that.
+
Visitor LandsConversions
Tagging Tagging is all about generating additional data within your analytics to allow you to segment deeper, know more ab...
Audit.
Audit Auditing your website involves taking the time to identify areas of analytics that are inaccurate or missing. Know h...
Events.
Events Think of this as “actions” that happen on-page. Newsletters, mailto: links, outbound links, social interactions, na...
Segment!!
Custom Variables.
Custom VariablesThink of this as a “cookie” for a visitor. Custom Variablesallows you to identify visitors who have perfor...
Custom Variables in Action.
Goals.
Goals Goals are everything. The most important thing – don’t forget micro-conversions! Anything you want people to do (fol...
Welcome to the 1%.Now it’s your turn.Tag, you’re it.                  @DanAntonson              Lead Analyst @SMCpros
"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking
"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking
"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking
"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking
"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking
"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking
"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking
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"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking

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Dan Antonson, Lead Analyst for SMC Pros, presents on how crucial tagging websites is for tracking goals, on page events, and understanding how customers interact with site content.

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"Tag, You're It" by Dan Antonson on Tagging for Goal & Event Tracking

  1. 1. MASTERING SOCIAL MEDIA PRESENTED TO: University of MN Physicians DATE: September 21, 2011
  2. 2. TAG, YOU’RE IT PRESENTED TO: MNSEARCHS’S #SearchSnippets DATE: January 30th, 2013 @DanAntonsonLead Analyst @SMCpros
  3. 3. 15,429,942 Is the number of websites with Google Analytics April 6 th, 2012*
  4. 4. 99% Is the % of Google Analytics accounts I’ve seen setup incorrectly.
  5. 5. 93% Is the % of people who think they’re a “better than average driver” – Sep 22, 2011
  6. 6. 1% No, not like that.
  7. 7. +
  8. 8. Visitor LandsConversions
  9. 9. Tagging Tagging is all about generating additional data within your analytics to allow you to segment deeper, know more about your visitors and what they’re doing on your website. Getting you to 1% with… +Auditing your Site +Event-Level Data +Custom Variables +Smart Goal Tracking
  10. 10. Audit.
  11. 11. Audit Auditing your website involves taking the time to identify areas of analytics that are inaccurate or missing. Know how to build yourself a foundation. Steps for Auditing your site +Identify key goals +Identify micro-conversions +Find the holes!
  12. 12. Events.
  13. 13. Events Think of this as “actions” that happen on-page. Newsletters, mailto: links, outbound links, social interactions, navigation tabs, pop-ups, forms, just about anything… Getting you to 1% with… +Tag any on-page interaction +Category, Action, Label
  14. 14. Segment!!
  15. 15. Custom Variables.
  16. 16. Custom VariablesThink of this as a “cookie” for a visitor. Custom Variablesallows you to identify visitors who have performed anaction on the visit, session, and visitor level. Custom Variable Basics +How they’re used +Why it’s useful +CV’s in Reports
  17. 17. Custom Variables in Action.
  18. 18. Goals.
  19. 19. Goals Goals are everything. The most important thing – don’t forget micro-conversions! Anything you want people to do (follow you on Twitter, click on Facebook, download a PDF) is a potential goal. Getting you to 1% with… +Goals done right +Multi-channel Funnels +Ecommerce Analytics
  20. 20. Welcome to the 1%.Now it’s your turn.Tag, you’re it. @DanAntonson Lead Analyst @SMCpros

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