How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
How can your brand leverage social platforms to reach out, build + engage wit...Chanchul Sakhrani
Do you ever find yourself asking these questions:
What are the latest digital and online channels available for community outreach?
How to identify the best digital platforms to engage the community?
How to create effective social media messages that capture the attention of target audience?
How to effectively sustain online engagement with the community?
How to successfully integrate digital channels into traditional engagement methods?
Here's a little insight on how to go about answering these digitally timeless questions :)
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Infinity Technology Ektron Social MediaMikePascucci
High level overview of thoughts when discussing Social Media implementations - Outlining many business cases.
Presented on 2/9/10 with Infinity Technologies, Green Bay, WI.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
Infinity Technology Ektron Social MediaMikePascucci
High level overview of thoughts when discussing Social Media implementations - Outlining many business cases.
Presented on 2/9/10 with Infinity Technologies, Green Bay, WI.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
A class presentation for a project in Management Information Systems class at Miami University. The client, new to the realm of social networking, was exploring options for family-friendly sites and network ideas. I was presented with the challenge of reviewing a current social network (ExpertVillage) and then making a recommendation of whether the firm should pursue a buy-out, or develop their own network. In the following slides, my team's recommendation's and findings are documented. Our proposed new venture is The Front Porch, a mix of social networking and social video site that seeks to gather families around meaningful activities that encourage growth and learning.
Social Media 101: Understanding Social Media Channels, Demographics, and UsageDebra Askanase
When should you use Facebook? Should you create a page, a group, or both? These and other questions will be addressed in this overview of the most popular social media channels for business. It includes a definition of social media, current demographics and use data, an overview of the most popular US social media channels, and how to choose the right platform for your audience.
eMarketing is now one of the most effective ways to keep in touch with customers and build brand awareness and loyalty. Brad Kleinman, keynote speakers, discusses best practices in eMarketing at the conference.
Social Media for Small Businesses: What Blogs, Forums and Social Networks Can...PR 20/20
Presentation originally given at the 2008 COSE Small Business Conference in Cleveland on Oct. 22, and then to the Cleveland Digital Publishing Users Group on Oct. 30. Audio to come.
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Similar to Social Media Overview&Case Studies (20)
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
3. Quick Overview of Social Media
• The use of Technology to:
– Develop, enable and be part of communities
– Create and share content and information
– Engage in conversations and extend social networks
– Connect with people and groups
– Listen and participate in discussions, threads and
develop ideas and relationships with others
– Learn from others
5. Social media for business
• Listening
– Crucial to hear what the public is saying about you
• Engage with Customers
– Once you know what they’re saying and what platforms they are saying
it from – you can then interact with them
• Cost
– Initial set-up costs – low production and media purchase spend
– Main overhead is personnel resource & time
• Benefits
– Build real communities online
– Build long lasting relationships and trust with customers
– Reduce customer acquisition costs
– Increase customer retentions
– Instant polling and research opportunity with customers
7. Social Media Campaigns
• Essentials of a successful campaign
– Know your target audience
– Plan goals and aims of campaign
– Prepare internal organisation for impact of social media
– Identify stakeholders and task them with ownership
– Pick platforms and tools that relate to your identified
audience
– Implement a pilot programme and monitor and analyse
campaign progress
– Revise approach and campaign based on feedback
– Roll-out on different platforms and business areas
incrementally
8. How to measure Social Media
• Prepare the ground
– Benchmark Twitter, Facebook, Digg Links, existing traffic etc..
– Identify SEO rankings, referrals from sites, customer satisfaction
scores
– Quantify ROI benchmarks – customer acquisition, advertising
spend per channel
• Design and develop the campaign
– Decide on channels
– Stakeholders
– Expectations
– Pilots
– Revision points
– Monitoring process
– Engagement process
9. Metrics to Measure
• Online Traffic
– Traffic volumes, PPC, Organic, sources, keywords, affiliates, time spent on site,
bounce rates etc..
• Levels of Interaction
– Comments etc… - engaged customers are quality customers
• Sales
– Targeted Landing pages for specific channels (Dell generated 1.5M sales on twitter
in 18 months)
• Leads/Conversions
– If not possible to convert online – therefore create other mesaurable conversions
• SEO
– Video links – Tagged: YouTube, Vimeo, Blip.tv
– Blog Links – trackbacks, comments, direct references
– Digg Links
• Brand Metrics
– Positive Brand Associations
– Word of Mouth
– Brand Awareness
– Propensity to Buy
– Brand Recall
12. Social Networking Sites
• Bebo
– Age group 14 yrs – 20 yrs
– Very effective – but campaign must engage with users
– Social capital rewards
– User generated content
– Incentives
• MySpace
– Age group 16 yrs – 24 Yrs
– More Music based (historically – but becoming Open
platform
– Success depends on level of engagement
13. Facebook
• Functional social networking platform more so than
Bebo and MySpace
– Emphasis is on keeping in touch with Friends (most users
regardless of numbers of friends engage with max 30
users
– Less about consuming media than bebo and MySpace
– Is the fastest growing SocNet at present (in terms of
number of users)
– Businesses can create fan, product or group pages (re-
worked recently – early March 09)
– Enlist members/fans – and then offer them reasons to
engage with you
14. Micro-blogging: Twitter
• Excellent B2B and B2C networking tool
• Great potential for building relationships
– Directly with customers
– Good examples Zappos, Dell, Comcast
• Good listening tool
– What is being said about you and most importantly are you
hearing it?
• Easy to engage with customers
– Reach out to them and resolve issues and improve service to
them
– Opportunity to convey a personal dimension rather than
marketing speak
• Becoming mainstream but still only 10 million unique
users
15. Video Sites
• Very useful marketing tool
– Blendtec and Diet Coke/Mentos
– User-generated content
• Run competitions for customers to build video
content (see Pat The Baker)
• Extending digital footprint and brand-building
purposes
– Create engaging content, tag videos with keywords
and distribute on a wide network
– Post all content and video blogs on your website and
distribute on free video sharing sites
16. Social Bookmarking & RSS
• Add Bookmark Buttons to sites
– Sociable, AddThis, Share are widely used
• Link all social profiles from website
– Twitter, Facebook, FriendFeed, GetSatisfaction.com,
YouTube, MySpace, Bebo, Slideshare.net
• Ensure that RSS is enabled
– Feedburner, GoogleReader, MyYahoo, NetVibes
• Add rating and individual bookmark buttons
– Digg, Technorati, Reddit, StumbleUpon, Delicious
• Yahoo Pipes
– RSS and Lifestream aggregator
17. Blogging
• Common Blogging Platforms
– WordPress, Type Pad, Bloggers, Blogspot
• Excellent way of engaging with readers
– Inform followers what is of interest to you
• Can use an informal style
– Show human face of organisation
• Participate in wider conversations
– Leave comments etc..
• Search Engines
– Love regularly updated content
• Now MNCs are encouraging employees to Blog and
engage with social media
– IBM, Dell, Intel and Cisco
18. Listening
• Using the following tools brands can listen online to what is
being said about them
– Commercial aggregated listening tools
• BuzzMetrics, TNS Cymphony, Biz360, DJ insight, Visible,
Radian6, TrackUr, BuzzLogic
– Twitter
• Twittersearch, Tweetbeep, TweetDeck
– Blogs
• BackType, Technorati, Techmeme, Disquss, GoogleBlogSearch
– Alerts
• Google Alters
– Customise Searches into RSS feeds and subscribe in RSS readers
• Using these, brands can listen to what is being said about
them and manage reputation
20. Case Studies - Dell
• Dell-Hell Blog
– Buzzmachine : Dell refused to engage with him - created a very
critical blog that snowballed
– Appalling publicity – made onto cover of Businessweek
• How Dell reacted
– Now Dell one of most active social media companies – blogs,
twitter, product ideas/feedback site
– Ideas Storm – Customer recommendation platform
– Encourages employees to blog and engage with tools like twitter
– Monitors brand using Visible Technologies – TruCast
• Benefits
– Improved customer service – real-time support using Twitter
– Brand Enhancement, product improvement, customer service,
employee empowerment
22. Bebo & Pat The Baker
• Unlikely brand to become a template on how to run
a social campaign
• Engaged with their audience (very well)
– Blogs, updates, conversational, responded to comments
and questions as they happened
– User Interaction –
• Allowed and encouraged user feedback – solicited their
opinions using Polls & questionnaires
– User generated competitions
• Design related (skins, characters), video and
merchandise (T-shirts, bags)
– Social capital as well as economic rewards
24. Zappos Online Retailer
• Use social media to be
– Transparent and provide excellent customer service
• Prolific use of Twitter
– Over 400 employees use it. CEO Tony Hsieh no.1 user
• Use blogs to
– Give customers an insight into the company culture
• 75% of sales is customer repeat business
• Talk with customers
– Support them thru sales process
– Encourage them to drop by for office and warehouse tours
• Promote competitors
– If goods not available at that point in time
26. BlendTec
• Little known consumer brand (more industrial
reputation) in the US
• Decided to run some low quality videos of CEO
blending incongruous materials
– iPhone, steel tins, golf balls
• Called it WillItBlend.com – instant success
• Over 100Million views
• Now have iPhone App
• Raised profile of company in US and beyond
• Low cost and highly effective
28. Diet Coke and Mentos
• Eepy Bird experiment
– Two guys created a video mixing Mentos and Diet coke – the
“Bellagio Fountain” Effect
– Appearances of Letterman, Today Show – articles in Wall Street
Journal and New York Times
– By September 2007 – viewed 18 million times on Revver; By 2009 –
est. 120 Milllion views
– Initially Coke resisted the craze – but then embraced as took off
– Mentos (not well know in US at the time) immediately got on board
– increase in 20% of sales in 2007
– Coke is now sponsor and partner to Eepy bird – est. minimum free
$10M free advertising
– Traffic to Coke.com Doubled – Sales of Diet coke up 10%
– Now established as a Guinness Book of Record – 1360 Bottles in
Leuven Belgium
– Replicated across the world – 1000s of copycat videos
30. Skittles
• Recently turned Hompage into social webstream
– Twitter updates, Facebook page,YouTube
• Brand was hijacked initially
– Lots of puerile commentary on twitter stream (expletives etc)
• A lot of social media and marketing publicity
– More negative than positive
– However, are those who think very brave and only time will tell whether a
success or unmitigated failure
• Feeling that Skittles wanted to benefit from Social Media
– Without truly engaging
• Interesting case as to how brands should engage through web and
social media
• Highlights issue of brochure ware sites for brands
– General feeling there needs to be another form of engagement with
customers other than bland websites
32. Intuit Business Service Co.
• Provides customer service and advice
– Twitter, Blogs, wikis (accessed 2.7 million times) and
dedicated online advice sites
• Well crafted web2.0 site
– Embedded customer feedback channels
• Two-way transmission of information
– From customers to Accountants, Tax, Business services
etc..
• Online Peer to Peer communicatin
– Forums and Wikis
• Closed member feedback groups
– For research and very frank opinions
34. Starbucks
• Set up a Starbucks idea site
– To register user ideas, vote on them and then implement popular
ones
• Set up a community site to engage
– With other socially minded starbucks fans - www.v2v.net
• Starbucks (Redcard)
– Do something good everyday – HELP OTHERS around the
world
• Set up http://starbucks.com/sharedplanet/
– To show commitment to the planet (green issues supporting
communities outside US)
• YouTube, Twitter, Facebook profiles
– To connect with customers
36. American Red Cross
• Bad Public reputations
– After Hurricane Katrina
• Started listening to what public was saying online about them
– Blogsearch, twitter, alerts
• Started engaging with public
– Initially started commenting to blog posts and other discussion threads and over
time embraced Twitter and Facebook etc…
• Now use Local Twitter Accounts
– Connect directly – notify people of warnings/shelters/services etc..
– Public update them of safety issues
• Use Flickr and YouTube
– So community can share worldwide photos and videos of all experiences and
activities
• Facebook Pages
– Update users with information
38. Johnson & Johnson
• Organised Baby Camp – 56 influential mothers and bloggers
– Gain word of mouth infuence
– Not overtly J&J centric
– Discussing issues that matter to families
• Run babycenter.com
– Online community for Mums
– Not 100% J&J branded – competitors advertise
– Advice for Mothers
– Reflects waning influence of print and TV
• J&J health Channel
– Videos of people with real life health issues and lets them tell their stories
• Facebook – Acuminder
– Useful Application to allow you to manage vision care routine
• Facebook – ADHD
– A resource page for parents with Attention Deficit Hyperactivity Disorder
(9000 fans)
40. Whole Foods
• Social initiatives
– Wholefoods Foundation
– Local producer loan foundation (lends up to $10M PY)
– Engage with local communities – 5% giving days
• Social Platforms Used
– Blogs, Twitter (165,000 Followers), Facebook (52,000 fans)
• Engage with customers
– Feedback
– Customer Service
• Mediums used
– Runs competitions (videos, photos)
– Broadcast cooking video
– Photos
42. Wall Street Journal
• Over 40 Blogs of wide ranging content
– Individual tone rather than journalistic
– E.g. Tracking 8 execs laid off in 2007/08
– Management, Foreign Affairs, Markets, Digital Media
etc…
• Twitter
– Mainly News Feed
• Tepid response from Analysts of social media
adoption to date
44. New York Times
• 60 Blogs integrated with RSS feeds
– Very broad content focus
• Created realtime share repository for NYT articles -
TimesPeople
• Links to external story sources (direct competitors)
• Facebook Profile
– Video, Photos, Comments, Individualised and local content
– Discussions
• Twitter Account
– Newsfeed
• Getting some Analyst credit since launched
TimesPeople and external links
46. Walmart
• 11 Moms Blogs
– Eleven Mom Bloggers who offer advice to families
– Different types of Mom (Geek, Classy, Frugal,Domestic Diva
etc.)
– Not an overt advert for Walmart brand
– Kudos from Analyst community (Jeremiah Owyang)
• Also has difficult online relations
– Walmart Watch
– Working Families for Walmart
– Both very critical of Walmart policies
– Facebook page hacked – bad publicity around adoption of web
2.0
– Myspace campaign panned – ends after 10 weeks
– Walmarting across America – very mixed reviews
48. Southwest Airlines
• YouTube Channel
– Reasonably Humorous
– Tries to be transparent – company information etc..
– Mantra: Low Fares. No Hidden Fees.
• Nuts About Southwest Flickr
– 1000s of photos of planes – plane-spotter friendly
– User generated content
• SouthWest Blog
– Informal and irreverent
– Integrated YouTube, Flickr, Twitter etc..
– Best Tweet of the day – Dave the Rappin attendant
– Run regular Polls – feedback loops
• Well manned presence of Twitter
– Kudos from online community
50. Nokia
• Mosh
– A Nokia site offering free safe content for phones
– Applications, games, videos, widgets etc..
• Nokia Conversations
– Blogs, news, events, future technologies, new applications, ideas and
research
– Twitter, LinkedIn, Slideshare, Kyte, FriendFeed, Delicious (some of these
lighty used)
• Noki WOM
– http://www.womworld.com
– Integrated Nokia infostream to Social Media platforms
• Tumblr, Twitter, Flickr, YouTube, Technorati, FriendFeed
• Discreet personalised Nokia Facebook profiles
– Luca, Jade and Anna (Europe, Japan, US based)
– Recording their lifestream on facebook
52. Nike
• Nike Plus
– Integrated runner and nanoPod accelerometer tracking device
– Community based training site – tracks runs, compete, train in teams
– Route Planners – worldwide
• Nike.com – training programs
– Create customised training programmes (Jordan program)
• Nike 6.0
– Community for skateboarders, X-country bikers, surfers, BMXers, Moto,
Snowboarders etc.
• NikeRunning
– Information based – sharing, connecting with others, advice
• Blogs
– Nikewomen – video training, program set-up, interviews and stories
– NikeID – customised trainers
55. Looking to the Future
• Using social and demographic graph information
• Single CustomerID and information
– Data Federation (user controls and owns personal
info)
• Proliferation and ubiquity of Mobile Apps
• Increased aggregation across all social
applications
• Semantic and social search
– Relate search to previous search patterns, what
friends like, registered personal information