SlideShare a Scribd company logo
Facebook: Viable for the B2B Marketer?  January 2009
Table of contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Adtype 1 Ads ,[object Object],[object Object],[object Object]
Facebook Adtype 2 Ads ,[object Object],[object Object],[object Object]
Ad Facts Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]
In Summary Ads ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored Story ,[object Object],[object Object],[object Object]
Beacons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups vs. Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Groups ,[object Object],Since groups can be started by individuals, they can be negative.
Groups ,[object Object],Multiple niche groups are common. Could not find a Cintas group.
Pages Fans upload photos and videos, post to your wall and participate in discussion topics (below the fold). You can move around modules to customize placement. Multiple pages are common.
Pages Cintas BUs are creating their own pages. Cintas Corporation has one in the works.  Teradata does not have a Page.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pros and Cons Groups
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Pros and Cons Pages
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Custom Applications Pages
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Best Practices in Creating B2B Pages Pages
[object Object],[object Object],[object Object],[object Object],Groups or Pages?
Events Events created in Pages are pushed through Updates. If a Member or Fan plans to attend, it shows up in the feed. Groups can create events as well. B2B Usefulness:  Very, if you have an already-established audience with a Group or Page. Ease of Implementation :  Very easy. Cost – none. Time investment minimal if Page setup.
Facebook for B2B Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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B2B Application Of Facebook

  • 1. Facebook: Viable for the B2B Marketer? January 2009
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Pages Fans upload photos and videos, post to your wall and participate in discussion topics (below the fold). You can move around modules to customize placement. Multiple pages are common.
  • 13. Pages Cintas BUs are creating their own pages. Cintas Corporation has one in the works. Teradata does not have a Page.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Events Events created in Pages are pushed through Updates. If a Member or Fan plans to attend, it shows up in the feed. Groups can create events as well. B2B Usefulness: Very, if you have an already-established audience with a Group or Page. Ease of Implementation : Very easy. Cost – none. Time investment minimal if Page setup.
  • 20.