This presentation aimed at small businesses and entrepreneurs talks about how to be strategic with marketing. There are several bonus slides discussing how to use social media at the end of the presentation.
This presentation helps small businesses develop strong brand messages, identify target markets, and develop clear strategies to deliver messages to each market effectively throughout the year. Additional advice is provided on what basic marketing materials and processes should be developed, how to set a realistic marketing budget, and how to track efforts.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
No matter the industry, email plays a major role in the day-to-day communications of any organization. People spend hours a day checking and responding to their messages, making email marketing a key way for you to reach out to potential sales leads.
An overview of product marketing and some useful tactics for B2B startups and SMB.
The main role of product marketing is to get products to market and keep them there.
It’s one of the most cross-functional roles, aligning with the product team, marketing, sales, and client success. The core focus is on the product.
The presentation is about the role of product marketers and focuses on the strategy and tactics used by product marketers that will benefit marketing generalists.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Find and learn the basic steps what need be follw before running run paid comapigns in facebook or Social media.
This guidelines is help for bigginers alot to improvr theire career skills.
This technics are suggested by experts.
This presentation helps small businesses develop strong brand messages, identify target markets, and develop clear strategies to deliver messages to each market effectively throughout the year. Additional advice is provided on what basic marketing materials and processes should be developed, how to set a realistic marketing budget, and how to track efforts.
This presentation teaches entrepreneurs and small businesses how to strategically market their company or organization from how to use the basic tools of marketing, to how to identify, create messages for, and deliver messages to target markets. Presented by Ellen Didier of Red Sage Communications, to the FastTrac class at Women's Business Center of North Alabama.
By most accounts, marketing automation is the greatest thing since… well, since email marketing. The ability to qualify leads and build demand in a fully automated workflow frees us marketers from the high-pressure requirements of constant writing, email development, and deployment tasks.
It also enables us to more appropriately personalize content and send messages that are both timely and relevant. In this guide, we define the differences between email blasts, drip emails, and nurture emails and how you can use your automated-marketing solution to subjugate these tasks.
No matter the industry, email plays a major role in the day-to-day communications of any organization. People spend hours a day checking and responding to their messages, making email marketing a key way for you to reach out to potential sales leads.
An overview of product marketing and some useful tactics for B2B startups and SMB.
The main role of product marketing is to get products to market and keep them there.
It’s one of the most cross-functional roles, aligning with the product team, marketing, sales, and client success. The core focus is on the product.
The presentation is about the role of product marketers and focuses on the strategy and tactics used by product marketers that will benefit marketing generalists.
From the traditional basics such as networking and press releases to newer tools such as social media and mobile websites, learn the low cost or no cost ways to take your business to the next level with better marketing.
Find and learn the basic steps what need be follw before running run paid comapigns in facebook or Social media.
This guidelines is help for bigginers alot to improvr theire career skills.
This technics are suggested by experts.
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
Lead Generation and Local campaigns with guaranteed results!
Facebook Advertising provides top ROI for Services Providers and Retailers
Contact us today
- Work with a Top Tier company for small business prices.
- Work with a company that can produce Leads and HyperLocal campaigns for your Service or Retail business
- A company that gained its experience by delivering campaigns to +60K businesses globally
- Facebook Partner and a Facebook Competition Award Winners
- Start generating real results today, grow your business
http://www.wisedigitalconsulting.com/facebook-advertising
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
Redleafdigital - Notcutts - Ecommerce strategy and recommendations for strate...redleafdigital
A presentation I did recently to show the garden centre company Notcutts how I felt they could improve their online retail trading model and the various changes I would look at making to the site in order to improve their sales
Email Marketing is a marketing campaign that provides personalize message to the audience. It offers the exclusivity of the message about the business, products and services and other information that meets marketing objective of the company.
Email Marketing is meant to Promote Business without
Depriving Ones Right to Privacy.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
This presentation shows entrepreneurs and small business owners how to create a simple, targeted, and powerful brand that builds customer engagement and drives sales. This presentation was given at the Decatur Morgan County Entrepreneurial Center in Decatur, AL at the Motivate! Conference on November 9, 2012
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
Cheat Sheet Guide to Setting Up Successful LinkedIn Ad CampaignsTodd Hentnick
This guide will help you get a grip on your LinkedIn ad campaigns - covering targeting, your offer, image creation, ad copy, budgeting, and performance evaluation.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
Lead Generation and Local campaigns with guaranteed results!
Facebook Advertising provides top ROI for Services Providers and Retailers
Contact us today
- Work with a Top Tier company for small business prices.
- Work with a company that can produce Leads and HyperLocal campaigns for your Service or Retail business
- A company that gained its experience by delivering campaigns to +60K businesses globally
- Facebook Partner and a Facebook Competition Award Winners
- Start generating real results today, grow your business
http://www.wisedigitalconsulting.com/facebook-advertising
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
B2B Lead Gen and Brand Building - B2B Product Marketing SeriesMichael Fertman
Overview of a typical B2B Product Marketing Branding and Lead Generation Plan to accelerate the sales growth rate and enhance brand recognition at a low cost and high ROI.
"High Impact, High ROI, Low Cost Framework"
Redleafdigital - Notcutts - Ecommerce strategy and recommendations for strate...redleafdigital
A presentation I did recently to show the garden centre company Notcutts how I felt they could improve their online retail trading model and the various changes I would look at making to the site in order to improve their sales
Email Marketing is a marketing campaign that provides personalize message to the audience. It offers the exclusivity of the message about the business, products and services and other information that meets marketing objective of the company.
Email Marketing is meant to Promote Business without
Depriving Ones Right to Privacy.
If your company needs to submit a Facebook Marketing Proposal PowerPoint Presentation Slides look no further. Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. https://bit.ly/2ZK1nti
This presentation shows entrepreneurs and small business owners how to create a simple, targeted, and powerful brand that builds customer engagement and drives sales. This presentation was given at the Decatur Morgan County Entrepreneurial Center in Decatur, AL at the Motivate! Conference on November 9, 2012
What Skills do B2B Marketers Need to be Truly Effective in 2014?Klaxon
Presentation delivered by Andy Bargery of Klaxon at a conference in London called The Evidence, March 2014.
The conference was organised by B2B Marketing Magazine and revolved around entries into the B2B Marketing Awards in 2013. This presentation was based on the submissions to those awards.
Presentation at The Decatur-Morgan County Entrepreneurial Center to teach small business owners and entrepreneurs how to use market research to define a brand, prioritize marketing efforts, and grow business.
The One-Two Punch: How To Combine Email & Direct Mail For Knockout Marketing ...Aaron Corson
On April 1st, 2010 Tom Ruwitch of MarketVolt and Aaron Corson of MarketPath hosted a seminar for marketers called The One-Two Punch: How to Combine Email & Direct Mail for Knockout Marketing Results at Spazio's in St. Louis. The event and integrated campaign used to promote it, was a resounding success and ultimately led to over 170 leads for their respective businesses.
The coverage material for a merchant of one business of brand strategy. From creating a brand awareness, selling their product or services until creating customer advocacy.
Everything you need to know about brand messagingJaninne Brunyee
Whether you are launching a company, a nonprofit, a product or a service, creating a brand messaging framework that communicates the value of what you are offering is one of the most important tasks your leadership team will take on.
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
Marketing Your Technical Communication Services Internally and ExternallySaul Carliner
Whether working internally or externally, technical communicators work as service providers. By actively promoting—marketing—our work, we promote strong relationships with our internal and external clients, satisfaction with our work, and build interest in the full range of services that we provide. This session provides an introduction to marketing technical communication processes in services, including reasons for marketing, the effective use of online and social media to make people aware of our services, and the use of well-timed messages to build and maintain relationships with internal and external stakeholders.
From the 2009 Camp Niche Publisher's Conference: how to leverage investment in print infrastructure, deliver pre-qualified, permission based leads and calculate ROI.
Red Sage was asked to provide a training session to the sisters at Sacred Heart Monastery in Cullman Alabama focused on explaining how marketing has changed over time and what opportunities and challenges exist within this new landscape. Even nuns have opportunities to use the new marketing approaches to better connect with their communities and world!
I gave this presentation on June 21, 2016 at Nonprofit U, hosted by the Community Foundation of Huntsville/Madison County, Alabama. This is very current information providing research, best practices, and case studies for understanding your audience, choosing platforms, determining what you should post, and how best to manage your social media without getting overwhelmed.
I gave this presentation on February 16, 2016, at the Decatur Morgan County Entrepreneurial Center. It covers market analysis competitive analysis, the importance of target markets, pricing strategies, and positioning in the marketplace.
Do traditional marketing methods still work? In the rush to embrace social media, online marketing, and other newer marketing methods, many companies are leaving traditional marketing methods behind. While traditional marketing efforts aren’t a great fit for everyone, many of them still have a place in modern advertising. But the success of traditional channels like radio ads, billboards, or newspapers depends heavily on two things: the message you need to convey and the audience you need to reach. Done properly, traditional marketing methods can still work.
This presentation to Economic Developers who attended TVA's 2014 Economic Developer's Forum, provides detailed instructions on how to build a great website for economic development. This was presented by Ellen Didier, president of Red Sage Communications, Inc.
It is hard for many small business owners to take a step away from working AT their business to work ON their business. This streamlined strategic planning process was presented by Ellen Didier of Red Sage Communications, the SBA's 2013 Small Business Person of the Year for Alabama. From SWOT analysis, market analysis, listening to your customers and employees, and naming your top strategies to take your business to the next level, this process can take as little as an afternoon but give your business the fuel it needs to grow.
This presentation walks non-profits through the process of planning a website, developing effective content, programming options, and free or low cost apps.
Presentation by Ellen Didier of Red Sage Communications, Inc. to the Association of Fundraising Professionals - Alabama, North Chapter, at their 2013 Philanthropy Day event.
Ellen Didier, president of Red Sage Communications, Inc., gave this presentation on October 19, 2012 at the Connecting Alabama: Broadband and Telehealth Summit in Prattville, AL. The presentation discussed the impact of broadband access on economic development, healthcare, and education.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
This presentation walks you through the process of planning your website, developing content, and choosing how you will program your website - regardless of if you build your own site or hire someone to do it for you. Please contact edidier@redsageonline.com if you would like a copy of this presentation.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke3ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke3ng
5.
What
it
looks
like
in
ac3on
3. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke3ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke3ng
5.
What
it
looks
like
in
ac3on
4. Define your brand identity. Get
beyond your services list to what
makes you different – an elevator
pitch could capture this.
5. Spy on your competitors:
What do they say about themselves?
How are you different?
6. Focus on talking about WHY
you are a better choice
We can help you grow your business
We can help you streamline operations
We can help you expand your capabilities
We can help you make better products
We have the best customer service
We have the most experience
We have the lowest price (be careful with this)
We are local
7. Developing clear brand messages
SECTION REVIEW
GET BEYOND THE SERVICE LIST!
Paid marketing won’t work if you
haven’t clearly spelled out why people
should consider your company.
8. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke3ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke3ng
5.
What
it
looks
like
in
ac3on
9. Have a professional website
This will serve as the central hub providing the
most complete information about your
company and directing people to social media
channels.
Make sure it conveys your brand and
messaging
Is it on par with or better than your competitors
in terms of design and quality of content?
10. Make sure your website
clearly presents brand
messages and services
Don’t let your uncle’s neighbor’s son’s
girlfriend do it – you have options!
Ad Agencies/Web Development
companies/Freelancers
(will they be there for you after it is built?)
You!
11. Low budget?
Build your own website
smallbusiness.yahoo.com, GoDaddy.com,
Homestead.com, squarespace.com
Big Commerce, 3dCart, or Volusion for
ecommerce sites
Benefit: low cost and can include
applications like photo galleries
Drawback: depends on your time and
writing skills, cookie-cutter design
12. Make your site Mobile friendly
Building a site with Responsive Design is now an option - or
build a separate mobile website that can detect access by
mobile phones
13.
14. Create a professional handout
People don’t read
Business cards or rack cards may be
enough if you have a good website –
primary purpose of many print materials
today is to drive to web or social media
Include testimonials, if room permits
Use low cost VistaPrint.com templates
18. The 3 Rules of Networking
Don’t heavy sell
It is like dating - ask questions
about them! (But watch for openings
to share info about yourself and your
business)
Don’t worry about how many people
you talk to, just make sure they are
good conversations
19. Send out Press Releases
Search “How to write a press
release” online
Has to be newsworthy – launch
new products, announce
events, new staff, new account,
big project, awards
A few times per year, if you are
lucky
21. What can you talk about?
Company announcements
New customers or completed projects
New staff or staff stories
Awards or achievements
Customer stories
Related business or community news
Unsure? look at what others in your industry
are doing
22. It is about ENGAGEMENT (and SEO)
WOW!
DID YOU COOL!
HEAR?
AWESOME!
27. Make your existing
customers feel special
Quarterly phone calls or
e-newsletters
Welcome notes, thank you notes,
holiday cards
Purchase level recognition with
gifts
Customer of the quarter gift cards
28. Customer profitability tends
Customer
2% to increase over the life of
Reten3on
Costs
a retained customer
10%
It costs
to get a new customer
vs. keep an existing
31. Doing the basics of marketing
SECTION REVIEW
Have a professional website and a
professional handout
Drive traffic and awareness through
networking, press releases & social media
Nurture your existing customers
32. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke3ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke3ng
5.
What
it
looks
like
in
ac3on
33. Identify & prioritize your
target markets
They can look very different and need different marketing
approaches and messages to reach effectively.
Good marketing is not one size fits all.
34. Target market examples
Existing customers
Board members/stakeholders
Homeowners
Retirees
Small business
Government contractors
Women
35. Then drill down even more
Small businesses within a 30 mile radius,
at least 3 employees, preferably in the
following types of industries, chamber
members
Women, age 25 – 50, in the workforce
37. Further defining target markets
SECTION REVIEW
Define different targets and
develop customized
messages for each.
38. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke3ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke3ng
5.
What
it
looks
like
in
ac3on
39. Build your marketing strategy
AUDIENCE
PRODUCT/SERVICE
MESSAGE
BEST
WAY
TO
REACH
General
Business
Branding,
print
We
can
help
you
be
Networking,
public
design,
web
design,
more
strategic
with
speaking,
sales
reps,
marke5ng
&
social
your
marke5ng
so
referral
program,
media
consul5ng
you
get
results
social
media
Economic
&
Web
design,
retail
We
can
help
your
Industry
Tradeshows,
Community
recruitment
guides,
community
aDract
sponsorships,
Development
presenta5on
the
aDen5on
of
site
referral
program,
e-‐
Organiza5ons
materials
selectors
and
newsleDers,
blog
retailers
Exis5ng
Customers
All
services
–
with
a
Don’t
forget
we
can
Direct
mail,
referral
focus
on
new
help
you
with
a
wide
programs,
e-‐
services
range
of
services
newsleDers,
calls
…and the service/ …and the …and the
List each
product you want to message you best ways to
Audience…
provide each want to tell each reach each
40. What are your options?
Associations and advertising opportunities
Sponsorships
Newspapers and local magazine ads
Trade magazine ads
Online advertising
Networking – Chamber, WBCNA,
HASBAT, etc.
41. What are your options?
Radio E-newsletters
TV Speaking
Billboard engagements
Social media Promotional
Blogging products
Direct Mail Etc. etc.
Press Releases
42. How do you choose?
What can you consistently deliver? Is a
monthly e-newsletter realistic?
What can you afford?
Biggest rule: Have a presence in as
many places as possible within your
budget: a small ad four times is better than
a big ad once
Spread out your visibility over time
43. Develop your 12 month plan and budget
Do date/pricing research for print ads, events. Then plug in around those.
44. Being strategic with your marketing
SECTION REVIEW
Determine the best approaches
to deliver your message to
each target market, multiple
times throughout the year,
within your budget
45. What We’ll Cover Today
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke3ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke3ng
5.
What
it
looks
like
in
ac3on
46. Red Sage Strategy for Economic
Development Market
Association membership in EDAA, NAIDA, and SEDC
Three to four conferences per year
Booth and sponsorships at conferences, be a speaker
whenever possible
Rack cards – one for web, one for marketing
Direct mail – database from association
LinkedIn participation
Quarterly E-newsletters
CommunityResults.com
50. Red Sage Strategy for
Small Business Market
WBCNA, HASBAT, Energy Huntsville & Chamber
participation in Decatur and Huntsville – regular networking
Public speaking
Ad in Decatur Chamber newsletter
Weekly blog, Facebook, Twitter and LinkedIn
Commitment to update website and SEO
Press Releases
Award entries
54. Half the money I spend on advertising is wasted,
and the problem is I don't know which half.
- Lord Leverhulme (British founder of Unilever)
55. Ways to track results
Train your staff to ask all new callers – how
did you hear of us
Traditional advertising (radio, print ads,
direct mail) tie in a trackable offer – bring
this in for a discount, mention this ad etc.
Google Analytics, social media metrics, e-
newsletter metrics
How many people tell you they saw your ad
Sales volume or inbound calls volume
56. FINAL REVIEW
Be consistent with your elevator pitch
and core messages
Do the basics well and consistently
Be strategic with target markets
Spread out your efforts with a variety
of activities over time
57. Bottom Line:
You don’t have to be perfect.
You just have to be better
than your competitors.
58. WE ARE DONE!
1.
How
to
develop
clear
brand
messages
2.
How
to
do
the
basics
of
marke3ng
3.
How
to
further
define
target
markets
4.
How
to
be
strategic
with
your
marke3ng
5.
What
it
looks
like
in
ac3on
59. Download this presentation at
www.slideshare.net/ellendid4
Please connect with me!
www.RedSageOnline.com
facebook.com/redsage twitter.com/ellendidier linkedin.com/in/
twitter.com/RedSageAL ellendidier
66. Twitter
Rapidly growing in importance
Gen-Y and tech savvy participants
Some industries more than others
Search Twitter and “research” what
people are thinking about things (or
saying about your brand) – great
focus group
Post daily or multiple times per day
67. Using # and @ to
increase visibility
Use @ to mention an organization or individual
by name – this shows up in their feed (and is
very desirable) @RedSageAL
Use # to highlight topics to show up in searches
such as #PromDress #Marketing #Huntsville
Create your own #hashtag for an event or
promotion such as #RiverFest2012 or
#SageAdvice – use to create buzz at an event
69. Google+
Small (but growing) audience
At a minimum, duplicate the posts you
are posting to Facebook or Twitter – but
best to build out like microsite – allows
photo galleries, videos, services pages,
more information than Facebook
For some local businesses – may be
best way to show up on page 1 of
Google!
Populate with positive reviews!