The document provides statistics on social media usage and the effectiveness of Facebook for businesses. Some key points:
- 79% of US adults use social media, with the median age being 41.
- 51% of consumers are more likely to purchase a product or brand after liking them on Facebook.
- For targeted advertising, Facebook reaches its intended audience 90% of the time for narrow targeting and 95% of the time for broad targeting, compared to industry standards of 35% and 72% respectively.
- Spending on Facebook ads increased 93% in 2011.
- The webinar provided tips for using Facebook ads to accelerate fan growth, including identifying audiences, ad setup, reporting and optimization, and always-on
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their company and industry, and explains that optimizing websites and profiles around targeted keywords can help businesses get found online by potential customers performing related searches. Ongoing keyword research is important to gain insights into trends, demand, traffic opportunities, and pay-per-click campaign effectiveness.
The essential guide to internet marketingMaria Cavero
This document provides an overview and introduction to internet marketing. It begins by explaining that traditional marketing methods are becoming less effective and more expensive, and that internet marketing is an essential strategy. It then outlines the main steps to effective internet marketing, including creating a keyword strategy, optimizing a website to get found through search engines, creating content like blogs and offers, promoting content through social media, converting traffic into leads, nurturing those leads, optimizing for mobile, analyzing strategies, and continual improvement.
This document provides an overview and introduction to internet marketing. It begins by explaining that traditional marketing methods are becoming less effective and more expensive, and that internet marketing is an essential strategy. It then outlines the main steps to effective internet marketing, including creating a keyword strategy, optimizing a website to get found through search engines, creating content like blogs and offers, promoting content through social media, converting traffic into leads, nurturing those leads, optimizing for mobile, analyzing strategies, and continual improvement.
How to Engage Your Facebook Fans with Quality ContentHubSpot
The document provides statistics on Facebook usage from a source. It states that as of March 2012, Facebook had 901 monthly active users, with 1 in 7.7 people worldwide having an account. 488 million users accessed Facebook monthly via mobile, and 300 million photos were uploaded daily. The document also lists the number of Facebook pages with 10 or more likes.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
This document provides steps to optimize a Twitter profile and presence for search engine optimization purposes. It discusses optimizing the branding of a Twitter profile by utilizing features like cover photos, featured tweets, and custom backgrounds. It then outlines six steps to optimize Twitter for search, including keeping handles spam-free, including keywords in bios, building reach, linking to optimized pages, using keywords in tweets, and keeping tweets short and relevant. The goal is to help businesses attract customers and drive traffic through an optimized Twitter presence.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
This document provides an overview of how to create an effective keyword strategy, which is described as the essential starting point for internet marketing. It recommends businesses generate a list of 3-5 keywords relevant to their company and industry, and explains that optimizing websites and profiles around targeted keywords can help businesses get found online by potential customers performing related searches. Ongoing keyword research is important to gain insights into trends, demand, traffic opportunities, and pay-per-click campaign effectiveness.
The essential guide to internet marketingMaria Cavero
This document provides an overview and introduction to internet marketing. It begins by explaining that traditional marketing methods are becoming less effective and more expensive, and that internet marketing is an essential strategy. It then outlines the main steps to effective internet marketing, including creating a keyword strategy, optimizing a website to get found through search engines, creating content like blogs and offers, promoting content through social media, converting traffic into leads, nurturing those leads, optimizing for mobile, analyzing strategies, and continual improvement.
This document provides an overview and introduction to internet marketing. It begins by explaining that traditional marketing methods are becoming less effective and more expensive, and that internet marketing is an essential strategy. It then outlines the main steps to effective internet marketing, including creating a keyword strategy, optimizing a website to get found through search engines, creating content like blogs and offers, promoting content through social media, converting traffic into leads, nurturing those leads, optimizing for mobile, analyzing strategies, and continual improvement.
How to Engage Your Facebook Fans with Quality ContentHubSpot
The document provides statistics on Facebook usage from a source. It states that as of March 2012, Facebook had 901 monthly active users, with 1 in 7.7 people worldwide having an account. 488 million users accessed Facebook monthly via mobile, and 300 million photos were uploaded daily. The document also lists the number of Facebook pages with 10 or more likes.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will cover basic tactics. It then discusses setting up a Facebook profile and business page, best practices for businesses on Facebook, and measuring success. The guide aims to help readers master the essentials of engaging customers and marketing on Facebook.
This document provides steps to optimize a Twitter profile and presence for search engine optimization purposes. It discusses optimizing the branding of a Twitter profile by utilizing features like cover photos, featured tweets, and custom backgrounds. It then outlines six steps to optimize Twitter for search, including keeping handles spam-free, including keywords in bios, building reach, linking to optimized pages, using keywords in tweets, and keeping tweets short and relevant. The goal is to help businesses attract customers and drive traffic through an optimized Twitter presence.
The document provides guidance on using the BCEI (Build-Connect-Engage-Influence) framework to market a business on Facebook. It discusses pitching the framework to clients and setting up ads accounts. It then covers building a page, aligning it with the business purpose and objectives. It discusses building an initial fan base. The next steps are to connect with fans by setting up ads to acquire more fans, understanding ad performance using insights, and promoting the page through other channels. The overall goals are to get more fans, generate leads and acquire customers.
The document provides a guide to using the new Facebook timeline features for businesses. It discusses 6 key timeline features including cover photos, profile pictures, organizing views and apps, highlighting and pinning posts. It then offers best practices for timeline such as publishing visual content, editing app images, highlighting best posts, and publishing more than once per day. Finally, it showcases examples of other businesses that have effectively used timeline features like Starbucks' use of pinned posts.
This document discusses growing and scaling a business blog through blog marketing. It defines blog marketing as implementing a marketing strategy to grow the impact of the blog. The strategy involves 3 steps: 1) Getting the blog discovered to attract new readers and traffic, 2) Converting visitors into subscribers who regularly engage with the blog, and 3) Leveraging evangelists from the subscriber base to share content and attract new audiences in an ongoing cycle. Developing content based on great ideas, rather than just for search engine optimization, is key to driving traffic and truly successful blog marketing.
An intro guide_-_how_to_use_twitter_for_businessJacques Bouchard
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
This document provides tips on using Facebook to generate traffic and leads for a business. It discusses driving website traffic through Facebook by posting engaging content and advertisements. The document also covers capturing leads on Facebook through contests, sweepstakes and other lead generation strategies. Overall, it aims to help marketers maximize their Facebook presence to attract more customers.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
This document discusses using social media for business purposes. It defines key terms like social networking, social media, and Web 2.0. It outlines pros and cons of social networking for businesses. It recommends strategies for using platforms like LinkedIn, YouTube, Facebook, and blogs to engage customers and build business. The key takeaways are to be authentic, give value to others, focus on a niche, adapt to changes, measure ROI, and prioritize social media or avoid it. Questions from attendees are then invited.
http://eGlobalMarketingManagement.com Traffic Strategies For New Bloggers. New Bloggers will have the top 10 traffic strategies to help build FREE traffic to their website/blog shared by Barb Sibbing.
This document provides an overview of how to use Pinterest for business purposes. It begins by explaining what Pinterest is and how it works as a social network that allows users to visually share or "pin" images and videos. It notes Pinterest's rapid growth in popularity. The document then discusses why Pinterest matters for businesses, including its ability to drive high volumes of website traffic. It states that early research shows Pinterest can be more effective for driving traffic than other social media sites like Facebook. The document appears to be aimed at marketers who are new to Pinterest and want to learn how to use the platform for their business.
This document provides an overview of how to use Pinterest for business purposes. It begins by explaining what Pinterest is and how it works as a social network that allows users to visually share or "pin" images and videos. It notes Pinterest's rapid growth in popularity. The document then discusses why Pinterest matters for businesses, including its ability to drive high volumes of website traffic. It states that early research shows Pinterest can be more effective for driving traffic than other social media sites like Facebook. The document appears to be aimed at marketers who want to learn how to use Pinterest to promote their business.
The document provides information on social media usage and the effectiveness of Facebook ads for businesses. Some key points:
- 79% of US adults use social media, and 51% are more likely to purchase a product or brand after liking them on Facebook
- Facebook reaches its intended audience more effectively than industry standards, between 90-95% of the time for narrow and broad targeting respectively
- Spending on Facebook ads increased 93% in 2011
- The workshop provided tips on using Facebook ads to connect with new fans, including identifying audiences, ad creative best practices, campaign setup and optimization.
This is the second session of Facebook and HubSpot's workshop "Four Steps to Achieving Business Success with Facebook:" http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook
Facebook & Hubspot Webinar: Everything Starts With Your Facebook PageFacebook
Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.
#1 Digital Marketing Agency in Noida - Skytrustit.comskytrust
Skytrust is One Of The Best Digital Marketing Agency in Noida We Specialised in SEO, PPC, Social Media Marketing, Email Marketing, And Web Services
https://skytrustit.com/digital-marketing-agency-in-noida/
Facebook is still an important platform for businesses due to its large audience of 2.89 billion users from varied demographics. It allows for targeted advertising through features like custom audience targeting based on interests, behaviors, and past interactions with a brand. Facebook provides analytics that give insights into content and ad performance to optimize marketing efforts.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
This document provides tips for using Facebook to boost a business. It discusses understanding your target audience through demographics and interests. It recommends creating a detailed business page and promoting it by asking people to like the page and share it. The document outlines best practices for posting, including posting once daily at times when the target audience is most active and using images and video. It also discusses automating posts, considering paid promotion cautiously, and tracking engagement metrics.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
This document provides an overview of social media and its benefits and challenges for marketing events. It focuses on strategies for using Facebook, including optimizing posts, engaging fans, advertising to gain greater reach and targeting, and tips for scheduling posts and integrating social media with a website. Other platforms discussed include Instagram, Pinterest, YouTube, Snapchat and using an editorial calendar for posting across channels.
The document provides a guide to using the new Facebook timeline features for businesses. It discusses 6 key timeline features including cover photos, profile pictures, organizing views and apps, highlighting and pinning posts. It then offers best practices for timeline such as publishing visual content, editing app images, highlighting best posts, and publishing more than once per day. Finally, it showcases examples of other businesses that have effectively used timeline features like Starbucks' use of pinned posts.
This document discusses growing and scaling a business blog through blog marketing. It defines blog marketing as implementing a marketing strategy to grow the impact of the blog. The strategy involves 3 steps: 1) Getting the blog discovered to attract new readers and traffic, 2) Converting visitors into subscribers who regularly engage with the blog, and 3) Leveraging evangelists from the subscriber base to share content and attract new audiences in an ongoing cycle. Developing content based on great ideas, rather than just for search engine optimization, is key to driving traffic and truly successful blog marketing.
An intro guide_-_how_to_use_twitter_for_businessJacques Bouchard
This document provides an introductory guide on how to use Twitter for business. It begins with an overview of Twitter and common Twitter terminology. It then outlines 6 steps to setting up and optimizing a Twitter profile for business purposes, including signing up for an account, personalizing your company profile, starting to tweet, finding people to follow, getting people to follow you back, and engaging with your network on Twitter. The document then discusses how to use Twitter for various business objectives like developing your brand, interacting with customers, and more.
This document provides tips on using Facebook to generate traffic and leads for a business. It discusses driving website traffic through Facebook by posting engaging content and advertisements. The document also covers capturing leads on Facebook through contests, sweepstakes and other lead generation strategies. Overall, it aims to help marketers maximize their Facebook presence to attract more customers.
Official Facebook Marketing Best Practices GuideThérèse Cator
This is the Official Best Practices Guide that Facebook recently released. It gives businesses a guide on how to effectively navigate the Facebook ecosystem. The focus is on Marketing on Facebook, and also details ways to use Facebook ads, plugins, analytics and more.
Facebook has over 1.19 billion active users globally, making it an important platform for marketers. This guide provides tips for using Facebook effectively, including building a branded Facebook presence through pages, growing subscriber lists by promoting lead forms, and engaging loyal customers by pinning and starring compelling content on timelines. It also offers advice on using Facebook insights to monitor page activity and understanding the news feed algorithm to increase content visibility.
This document discusses using social media for business purposes. It defines key terms like social networking, social media, and Web 2.0. It outlines pros and cons of social networking for businesses. It recommends strategies for using platforms like LinkedIn, YouTube, Facebook, and blogs to engage customers and build business. The key takeaways are to be authentic, give value to others, focus on a niche, adapt to changes, measure ROI, and prioritize social media or avoid it. Questions from attendees are then invited.
http://eGlobalMarketingManagement.com Traffic Strategies For New Bloggers. New Bloggers will have the top 10 traffic strategies to help build FREE traffic to their website/blog shared by Barb Sibbing.
This document provides an overview of how to use Pinterest for business purposes. It begins by explaining what Pinterest is and how it works as a social network that allows users to visually share or "pin" images and videos. It notes Pinterest's rapid growth in popularity. The document then discusses why Pinterest matters for businesses, including its ability to drive high volumes of website traffic. It states that early research shows Pinterest can be more effective for driving traffic than other social media sites like Facebook. The document appears to be aimed at marketers who are new to Pinterest and want to learn how to use the platform for their business.
This document provides an overview of how to use Pinterest for business purposes. It begins by explaining what Pinterest is and how it works as a social network that allows users to visually share or "pin" images and videos. It notes Pinterest's rapid growth in popularity. The document then discusses why Pinterest matters for businesses, including its ability to drive high volumes of website traffic. It states that early research shows Pinterest can be more effective for driving traffic than other social media sites like Facebook. The document appears to be aimed at marketers who want to learn how to use Pinterest to promote their business.
The document provides information on social media usage and the effectiveness of Facebook ads for businesses. Some key points:
- 79% of US adults use social media, and 51% are more likely to purchase a product or brand after liking them on Facebook
- Facebook reaches its intended audience more effectively than industry standards, between 90-95% of the time for narrow and broad targeting respectively
- Spending on Facebook ads increased 93% in 2011
- The workshop provided tips on using Facebook ads to connect with new fans, including identifying audiences, ad creative best practices, campaign setup and optimization.
This is the second session of Facebook and HubSpot's workshop "Four Steps to Achieving Business Success with Facebook:" http://www.hubspot.com/four-steps-to-achieving-business-success-with-facebook
Facebook & Hubspot Webinar: Everything Starts With Your Facebook PageFacebook
Learn how to grow your business by building a Page to develop your brand and grow relationships with your customers. This is Webinar 1 of HubSpot's 4-session workshop with Facebook on the 4 Steps to Business Success.
#1 Digital Marketing Agency in Noida - Skytrustit.comskytrust
Skytrust is One Of The Best Digital Marketing Agency in Noida We Specialised in SEO, PPC, Social Media Marketing, Email Marketing, And Web Services
https://skytrustit.com/digital-marketing-agency-in-noida/
Facebook is still an important platform for businesses due to its large audience of 2.89 billion users from varied demographics. It allows for targeted advertising through features like custom audience targeting based on interests, behaviors, and past interactions with a brand. Facebook provides analytics that give insights into content and ad performance to optimize marketing efforts.
This document discusses strategies for using social media, particularly Facebook, to promote events. It provides tips on creating engaging Facebook posts with photos and questions, then boosting the posts with paid advertising. Other platforms discussed include Instagram, Snapchat, YouTube, and Pinterest. The document emphasizes testing different content and platforms to see what generates the most engagement for each event organizer's specific audience.
This document provides tips for using Facebook to boost a business. It discusses understanding your target audience through demographics and interests. It recommends creating a detailed business page and promoting it by asking people to like the page and share it. The document outlines best practices for posting, including posting once daily at times when the target audience is most active and using images and video. It also discusses automating posts, considering paid promotion cautiously, and tracking engagement metrics.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
This document provides an introductory guide on how to use Facebook for business. It begins by explaining that the guide is for marketers who are new to using Facebook and will teach basic marketing tactics. It then discusses setting up a Facebook profile and business page to represent your company. The guide outlines six best practices for businesses on Facebook and how to measure success. It concludes by providing additional resources for learning how to use Facebook.
This document provides an overview of social media and its benefits and challenges for marketing events. It focuses on strategies for using Facebook, including optimizing posts, engaging fans, advertising to gain greater reach and targeting, and tips for scheduling posts and integrating social media with a website. Other platforms discussed include Instagram, Pinterest, YouTube, Snapchat and using an editorial calendar for posting across channels.
This document provides a summary of a webinar on using Facebook for business. The webinar covered building a Facebook strategy, engaging customers on Facebook, adding scale through advertising and offline events, and measuring success. It also discussed trends like Facebook Connect and mobile social networking. Attendees learned best practices like hosting discussions, giving digital goods to fans, and using targeted ads, as well as pitfalls to avoid like spamming fans or ignoring unofficial pages. Resources for additional reading and optimizing Facebook pages were also provided.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
This document outlines growth hacking strategies and tactics for startups to achieve traction. It includes 100 growth hack recipes organized in a $4000 launch plan framework. Case studies are provided of fast growing companies like Frank & Oak that used strategies like pre-launch signups and viral customer referrals. The authors advocate for startups to test ideas cheaply and frequently using accessible technology to maximize learning and minimize cash burn.
Should you spend your time and money on Facebook? 5 Questions to ask yourselfTimeBliss.ME
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?
There are five questions you need to ask yourself to determine an answer for that question. By the end of this webinar created for SCORE members you will know how to determine if spending money for ads and sponsored post ads are the new way to generate leads through Facebook or if it is a waste of your money.
Controlling the Message: Creating a Social Media Marketing PlanSaffire
Jessica Bybee-Dziedzic from Saffire presented tips for creating an effective social media marketing plan in 3 steps: 1) Audit current social media presence to understand where effort is best spent; 2) Know the target customer to create relevant content; 3) Choose social networks and determine a posting strategy, including ideal content types, frequency and timing of posts. The presentation emphasized the importance of engaging content, advertising, and analytics to refine the strategy.
Effective Facebook Marketplace Advertising - Havas Digital InsightHavas Media
The Facebook Marketplace provides advertisers with the unique opportunities to target consumers based off precise self-selected interests and affiliations. Anything a consumer shares on Facebook is targetable – whether it’s a fan page they like, an interest they have listed or a status message they have written.
The document provides tips and strategies for using Facebook for business and social media networking. It discusses setting up a Facebook business page, types of posts and content to share, ways to engage customers and drive traffic, and how to measure results. Privacy and ethical considerations for using Facebook for business purposes are also covered at a high level.
BlogWell San Francisco Case Study: Hitachi Data Systems, presented by Sharon ...SocialMedia.org
In her presentation, Hitachi Data Systems‘ Global Online Marketing/Social Media Manager, Sharon Crost, shares how they are engaging on social media as a BtoB company.
Sharon discusses the five easy shortcuts that they use to generate new leads including: testing, segmentation, amplification, measurement, and nurturing.
Watch the video of this presentation here: https://vimeo.com/41539149
Facebook marketing is growing rapidly but still in its infancy compared to search marketing. This document outlines a 3-step process to build successful Facebook marketing: 1) Define business aims and objectives like increasing brand awareness or leads/sales, 2) Build a great Facebook page with tools like Tab Site and Push Social, 3) Advertise to targeted audiences using Facebook ads and retargeting. Microtargeting software is key to quickly identifying the most effective ad campaigns. A case study shows how Lakes Cottage Holidays used these techniques to gain over 9,000 likes and thousands of emails in 2 months at low cost.
1. 79%
U.S. adults use
of online
social media.
Source: Netpop Research, http://bit.ly/I9XDzE
2. 51% of consumers are
more likely to buy a product or
brand after liking them
on Facebook.
Source: Chadwick, Martin, Bailey, http://bit.ly/JlP5ZU
3. For narrow targeting Facebook
reaches its intended audience
90% of the time VS an
online industry standard of
35%.
Source: Nielsen OCR Study, http://bit.ly/nielsenocr
4. For broad targeting, Facebook
reaches its intended audience
95% of the
time VS an online industry
average of 72%.
Source: Nielsen OCR Study, http://bit.ly/nielsenocr
5. 53% of people follow a
business vs. 32% who
follow a celebrity; 100M Page
likes happen every day.
Source: Nielsen Social Media Report, http://bit.ly/nielsensocialreport
6. The median
of U.S. social media users is
age
41 .
Source: Netpop Research, http://bit.ly/I9XDzE
7. Spending on Facebook ads
increased by
in 2011.
93%
Source: Adobe Digital Index, http://bit.ly/I5sT85
8. WELCOME!
#FB4BIZ
CHRIS LUO MIKE VOLPE
Head of Global SMB Marketing,
Chief Marketing Officer,
Facebook
HubSpot
9. Facebook’s
to Business
1 2 SUCCESS
3 4 WORKSHOP
steps
11. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
www.Facebook.com/Marketing
www.Facebook.com/HubSpot
12. HOUSEKEEPING NOTES
USE HASHTAG
1 INTERACT WITH US IN REAL TIME #FB4BIZ
2 FOLLOW US FOR ONGOING UPDATES Like
3 GET THE SLIDES & RECORDING TOMORROW
13. Facebook’s
Everything on
Facebook Starts Connect to New Fans
with Your Page 1 2 with Facebook Ads
3 4 Influence the
Engage Friends of
Your Fans
with Quality
Content
steps Your Fans
55. ADS BUSINESS PAGE
RESULTS IN Q1:
57% increase in traffic to
HubSpot.com from Facebook
47% increase in leads
from Facebook
56. Facebook’s 4 Steps to Business Success
STEP 1
Build Your Facebook Page ON DEMAND
STEP 2
Connect to Fans with Ads TODAY
STEP 3
Engage Your Fans with Quality Content MAY 30TH
STEP 4
JUNE 27TH
Influence the Friends of Your Fans
57. CONGRATS
on your $50 free ad credit!
You are eligible for
Facebook sign-up help.
1-800-669-9600
#FB4BIZ
58. THANK
YOU!
CHRIS LUO
Head of Global SMB Marketing
Facebook
MIKE VOLPE
CMO, HubSpot
#FB4BIZ
59. Search Engine
Optimization
Blogging &
Social Media
Lead Generation
All-in-One Lead
Marketing Software Management
Email &
Automation
Marketing
Analytics
60. 3 2000 7 50+ 6 15 0
inbound inspiring small reasons
days learning breakout group not to
marketing sessions keynotes
professionals tracks workshops GO!
REGISTER TODAY!
http://inbound2012.eventbrite.com/
www.InboundConference.com
61. Q&A Get a Demo
of HubSpot:
www.HubSpot.com/FB4Biz