This document proposes a social media campaign to connect with a wider audience, spread its message and monitor online reputation and trends. It discusses using social media for advertising, reporting, trend analysis and monitoring in Southeast Asia. The proposal outlines digital media advertisement, content creation and administration through status updates, comments, pictures and overseeing design. It also discusses using different levels of influencers for the campaign and provides a campaign sample.

1. SOCIAL MEDIA
CAMPAIGN
P
R
O
P
O
S
A
L

2. WHY SOCIAL MEDIA ?
“Connect to a wider
”
Audience

3. “Spread its message
and agenda”

4. “Monitor Online
Reputation
and Trends”

5. “Increase the availability
and usage of
online research material”

6. SOCIAL MEDIA
BACKGROUND
ANALYSIS

7. Social Media And Decision Making
In South East Asia

8. Proportion of Social Media
In South East Asia

9. Social Media Behaviors
In South East Asia

10. Social Media Profile
In Indonesia

11. SOCIAL MEDIA
METHOD &
SERVICES

12. Digital Media Advertisement
Copywriting
Reporting
Trend Analysis
Monitoring
SOCIAL MEDIA
BUZZER MANAGEMENT
& CONTENT ADMINSITRATION

13. #1
Status Update
#2
Responding Comments
#3
Editorial Content
#4
Uploading Picture
#5
Oversee Design
#6
Monitoring

14. Live Tweet
Retweet
Replies
Responding Comments

15. Lower Buzzer
Middle Buzzer
Key Opinion Leader
(Celebrity)

16. SOCIAL MEDIA
INTEGRATION

17. Campaign Sample

18. THANK YOU
INMARK
SOCIAL MEDIA
DIVISION