This document discusses online advertising and new marketing strategies on social media platforms like Facebook. It notes that traditional online advertising is declining while more targeted approaches using social media are on the rise. Specific strategies covered include using Facebook pages, groups, events, apps, and the news feed to engage customers and promote brands in a viral manner. The document advocates developing a social media presence and strategy to take advantage of new opportunities for online marketing.
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
Social vs Facebook. Is the Facebook page enough as a digital channel for a br...Tribal Fusion
Tom Roychoudhary from chief innovations officer, MCN Middle East Communications, presentation from Tribal Fusion Big Digital Landscape Event in Dubai, May 2012.
This was for a presentation that I conducted for Startup@Singapore in NUS on 16 October 2010. It's a quick summary of what works and what does not plus some guidelines on making social media work harder for you.
First in a series of free online Webinars on Social Media presented in partnership by The Wall Street Journal Asia, GoToWebinar and Ogilvy Public Relations Worldwide. Video version here: http://www.vimeo.com/6959190
Join our next event! Next session announced on our blog: www.asiadigitalmap.com or email thomas.crampton@ogilvy.com
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
The PhotoShelter Photographer's Guide to FacebookDaniel Ross
For photographers, via PhotoShelter. You [already have] a sense of how important Facebook is to your marketing efforts. But just like everything else, if you want to see results, sharing great content on your page should be part of your daily workflow, not an afterthought. Facebook is the #2 most popular website worldwide (after Google), with 700 million unique visitors a month. This means that there’s a very good chance that your target audience is already there, and also receptive to great content they encounter—including yours.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
This deck is a short summary of Omobono’s proprietary Enterprise Relationship Management model which helps deliver improved business performance through more improved digital service
How to Create Multi-Product Ads With Facebook Power EditorAdomas Baltagalvis
Here's a detailed step-by-step guide on how to create Facebook multi-product ads!
For a more detailed article, visit: http://www.adomasbaltagalvis.com/2015/02/21/how-to-create-killer-multi-product-ads-with-facebook-power-editor/
Even if you have no previous experience in using Power Editor, this tutorial will help you.
You will learn everything about how to create a campaign with multiple images and links and more.
And if you have any questions on creating multi-product ads or anything else related to Facebook marketing and advertising, feel free to get in touch.
Cheers!
The PhotoShelter Photographer's Guide to FacebookDaniel Ross
For photographers, via PhotoShelter. You [already have] a sense of how important Facebook is to your marketing efforts. But just like everything else, if you want to see results, sharing great content on your page should be part of your daily workflow, not an afterthought. Facebook is the #2 most popular website worldwide (after Google), with 700 million unique visitors a month. This means that there’s a very good chance that your target audience is already there, and also receptive to great content they encounter—including yours.
Social Media Marketing Plan for PresentationsEthos3
A simple 3-phase social media marketing plan to promote your presentation before, during and after you present. Increase your impact with this simple process.
Traditional and social media—and the corresponding PR tactics—are often seen to be at odds in the changing communications landscape. However, many businesses fail to realize that most traditional media have embraced social media, and that the latter should be used to complement the former, not replace it. Using my company’s 2008-2010 global communications program as a case study, I will demonstrate the benefits of a blended approach to traditional PR and social media tactics.
This presentation was given at the SIC 2010. Please do not hesitate to contact me, if you have any questions or like to chat.
On July 20, 2010, the DFW HR Roundtable, hosted by Pearson Partners International, discussed social networking and how it can help your business success. The featured speaker was Mark Harwell of Avidity Media.
This deck is a short summary of Omobono’s proprietary Enterprise Relationship Management model which helps deliver improved business performance through more improved digital service
Grow America: Alan E. Hall, Keys to Successful EntrepreneurshipGrow America
Alan E. Hall presenting on Keys to Successful Entrepreneurship in St. George. Here is the presentation that accompanies these slides. http://bit.ly/MrI0dl
During this webinar, Emil Fernandez, VP of Oracle Applications Practice at Perficient, discussed the benefits SupportNet can deliver to meet the unique needs of your organization:
- Cost comparison for in-house support versus on-demand
- The ideal Hyperion support model
- The 3 major components of SupportNet
- Customization options
- Savings associated with SupportNet
This is Lecture VII: What are the CHALLENGES on the Social Web? as part of the Social Web course at the VU University Amsterdam. Visit the website for more information: http://semanticweb.cs.vu.nl/socialweb2012/
Lora Aroyo, The Network Institute, VU University Amsterdam
(some slides based on article by Won Kim, Ok-Ran Jeong and Sang-Won Lee)
An Introduction to Investigative Face Recognition and Animetrics ForensicaGPS Animetrics
New Facial Biometric Technology for Law Enforcement: An Introduction to Investigative Face Recognition and Animetrics ForensicaGPS
Program
Outline:
- Introduction and Background
- New Facial Biometric Technology for Law Enforcement: Investigative Face Recognition and Animetrics ForensicaGPS
- Deep Dive: ForensicaGPS
- Case Study: How Pennsylvania law enforcement (JNET) are identifying suspects and furthering investigations with facial recognition and ForensicaGPS, Animetrics’ new facial identity biometric solution
- Conclusion
Research Inventy : International Journal of Engineering and Scienceinventy
Research Inventy : International Journal of Engineering and Science is published by the group of young academic and industrial researchers with 12 Issues per year. It is an online as well as print version open access journal that provides rapid publication (monthly) of articles in all areas of the subject such as: civil, mechanical, chemical, electronic and computer engineering as well as production and information technology. The Journal welcomes the submission of manuscripts that meet the general criteria of significance and scientific excellence. Papers will be published by rapid process within 20 days after acceptance and peer review process takes only 7 days. All articles published in Research Inventy will be peer-reviewed.
The main focus of Social Media Marketing is to drive traffic from multiple sources to your primary website and since many Web 2.0 sites carry a lot of authority, they often rank very highly making it easier to get good position.
Completo documento que ofrece toda la información necesaria para optimizar las redes y medios sociales (Facebook, Twitter, Linkedin, Google+, Slideshare) con el objetivo de generar leads.
Cách làm Social media cho tầng lớp cấp cao/lãnh đạo của Marketo
Xem thêm các tài liệu, thông tin về digital marketing tại: www.urekamedia.com/news
www.mediaeyes.vn/news
Facebook Ads - Best Practices and ROI, brought to You by XPLAIN's Information Alchemist Stefanos Karagos, creator of the 3rd Most Popular Business Presentation Worldwide for 2011
(http://www.slideshare.net/karagos/social-media-is-dead-long-live-social-media-roi).
As delivered in 2013 Digital Marketing Forum.
Facebook Ads is a essential tool and skill when you come to target right audicence for your business, products and service. It will save a lot of money and time when you know how to take advantage of Facebook.
A Step-By-Step guide will be shown and lead you from scratch to advanced. We wish you could success and using the skill to develop your business.
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
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Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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7. Dave Winer
“Online
advertising is
now dead.”
http://en.wikipedia.org/wiki/Dave_Winer
http://en.wikipedia.org/wiki/Dave_Winer
http://www.scripting.com/stories/2008/11/13/onlineAdvertisingIsNowDead.html
8. Assuming
the economy comes
back from the
recession-depression
thing that it's in now,
we will have
completely moved on
from advertising.
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18. What Copybox basically does is that it
enables copywriters and creative directors,
people that are not very tech savvy in
general, to squeeze out everything that the
Internet offers in terms of technology and
data smartness.
41. “This is a game changer.
This takes us from a world of 'no'
to a world of 'yes,' where the
audience gets to curate content,
express and share it as they
choose, while copyright holders
are not only respected, they get to
make money.”
Jeff Berman, Myspace’s president of sales and marketing
45. 1.Would you share the video with friends?
2.Viral success depends in great part
on how well it's seeded.
3.Be transparent!
4.Keep it almost real.
5.Subtly reveal your brand link.
6.Move beyond the view.
67. 1.You need to monitor your brand on social
networking sites.
2.Design your website for rapid response.
3.Learn to think as a blogger, tweeter or
citizen journalist.
4.Have a good Google strategy in place.
75. Classic and new influentials
classic influentials new influentials
passive influencers by responding to active influencers by proactively
requests for advice giving advice
good for purchase intent and the good for brand awareness and
actual purchase brand affinity
76. Classic and new influentials
Mainly males, aged 15 to
25 are most likely to
exert influence on others.
77. Marketers must set their goals,
then reach out to the influentials
who can help them achieve
those goals.
78. “Facebook, a ready-made
Marketing platform, offers a vast
toolset (with challenges) but
brands must first develop a
strategy.”
Jeremiah Owyang, Forrester Research
79. Why Facebook is a ready-made platform
1.3 million users in Belgium
it is still growing
people are there to talk, share, do things with friends
they trust
enormous amount of personal data
the newsfeed principle makes it the basis for influence
there are are lots of branding possibilities like fan and
brand pages, groups
80. “Prepare for the
distributed web,
understand OpenSocial
and the aggregation of
Social Graph”
87. click often better than regular ads
are sold on a CPC basis
are targeted
are highly manageable
show relevant activities from friends
are able to be part of the conversation
have limited editing capabilities
are not that good positioned on the page
88. Homepage ad units:
video ads
virtual gifts
sponsored events
advertise your page
Profile ads
(non-)targeted regular ads
115. Missed Opportunities...
no direct push to the news feed from interactions
putting it on the profile is rather hidden
application box on profile page is not too obvious
it does not appear in the ‘requests’ page
only works as a realtime game
too complex for a simple game
...
116. The Pareto principle states that,
for many events, roughly 80% of the
effects come from 20% of the causes.
117. This is even more true
with applications:
1% apps > 74% usage
20% apps > 98% usage
118. Why you shouldn’t Why you should
There are no branded apps at the top. Experience with your brand is higher compared
to traditional or TV ads. Users become fans.
New Facebook design & decreased visibility => Apps offer better opportunities for brand
challenging to launch a successful application. alignment and integration.
Facebook apps are not for all brands. App usage is a better signal for intent than
profile data.
In a social platform environment brand The NewsFeed allows viral effects.
evangelists are more important than apps.
121. Facebook offers many ways to
get the word out and enable
engagement with your brand in
more compelling ways than were
ever before possible on the web.
122.
123. Groups are oldest and
simplest way to build
community around
SEO advantage: site +
your brand or
company on Facebook.
124. -
First and foremost, Facebook removes
your ability to blast messages to your
group once it surpasses a certain size.
if your group becomes popular, it can become a target for spammers. If you
want to keep your group clean, be prepared to spend time deleting spam wall posts
and reporting users that spam your group to Facebook.
125. Groups Pages
Visibility Only Facebook users Public
Accessibility Admin determined Any Facebook user
Searchability Only in Facebook Yes
Buzz Good Better
Inviting Any Facebook user Only sharing, no invites
Discussion/Wall Yes Yes
Video/photo Yes Yes
Layout Limited HTML & Flash
E-mail members Limited to 5000 Unlimited Fans
Events & invites Yes Yes
Social ads Yes Yes
Stats No Yes
126. Facebook Events is a free application developed by Facebook that anyone can use to
promote marketing events, sponsored parties, or even product launches, transactions,
or company milestones.
You can invite all of your
friends to the event; friends you invite will receive a special notification
requesting their RSVP.
Facebook Events makes it easy to get the word out to hundreds of people, manage
your guest list, and build community around your upcoming event.
Events API
In an effort to allow applications to more tightly integrate with the Facebook Events system,
Facebook launched new APIs that allow applications to create and manage Facebook Events
from within the application in August 2008. Application users can RSVP to events, which will
result in News Feed stories being published and give the user an opportunity to invite friends.
SEO ready
127. Facebook Share is a Facebook application that lets you promote any Group, Event,
Photo, Link, or Application you come across by a) giving it real estate in your “Posted
Items” list on your profile page, or b) sending it directly to your friends’ Inbox.
128. In May 2008, Facebook launched a feature specifically designed to make it easier to
share content from around the web, called Feed Importing. Users just enter their
credentials for their accounts at supported partner sites and your content will appear
in your Mini Feed (and your friends’ News Feeds).
129. While all the channels I’ve described above are useful for grassroots marketing on
Facebook, the wind that blows your marketing seeds is Facebook’s News Feed.
While you’re not able to publish directly to the feeds (unless you’re willing to pay or
build an application), Facebook’s Mini Feed and News Feed archive your users’
engagement with your brand and syndicate it to their friends, networks, and beyond,
amplifying the reach of your campaign by orders of magnitude.
130. I’ve just created a page, how do I promote it?
1. Share/Post your page on your Facebook profile. This will convert
more friends and profile visitors.
2. Make sure to build your network by inviting as many relevant
people as possible.
3. Create Events within your page. When fans RSVP, their friends will
see the news in their News Feeds.
4. Use Facebook’s search function to post messages in related groups.
Or talk to the administrators.
5. Email the Page URL to your mailing lists and invite contacts to
become Facebook “Fans” of your page.
6. Keep the Page alive by regularly adding pics, vids, links, ...
7. Buy targeted Social Ads to promote your page.
8. Encourage members to post items regularly
9. Message your Page members regularly
143. Facebook Connect is the next evolution of Facebook
Platform - enabling you to integrate the power of the
Facebook Platform into your own site.
144. Missed opportunities...
show a personalized set of restaurants, movies, ...
based on the profile data
notify when a friend posts a new review
‘show only Facebook Friend reviews’ as filter
put reviews by friends on top of search results
put relevant friends’ reviews as a permanent widget
on each page
allow sharing of reviews with your friends, even
using the Facebook Inbox or SMS capabilities
invite friends to the website using Facebook Invites
145. It’s just like Google Marketing after all
SEO NFO
SEA NFA
147. ... in broadcast media.
Relevance
Advertising should fit the consumer’s
profile.
Viral
is the effect, not the cause.
Social Influence Marketing
Should be an essential part of your
overall online marketing plan.