Eminent Online Marketing's monthly newsletter brings you fresh stories, tips and trends on internet marketing. This month, we're showing you ways to build your profile using online marketing. Plus, a closer look at the Eminent Online Marketing team!

1. Internet Marketing
Newsletter
Edition 12 , October 2011
Building Your Profile With Online Marketing
In this newsletter, we’re going to look beyond SEO online lead
generation.
SEO and SEM in a competitive environment can turn into a fight to News
simply "outspend" the competition. Combining these strategies with
other innovative, online strategies will help create an edge to get Our interest for building your
more traffic without competing head-on. profile online has sparked
action on our behalf too.
So in this newsletter, we’re focusing on building your profile with
online marketing. How to extend your sphere of influence to people In addition to our Facebook
you have never met. page and Twitter account, we
now also have a YouTube
We also thought it was about time to introduce our team members account.
in more detail. The second article in this newsletter introduces four
of our main team members, complete with pictures and their You will see videos of
specialties. presentations (for example
Janna’s recent presentation
The feedback that we’re receiving is that businesses want to go at UTS), video interviews and
beyond simple lead generation and want to make use of innovative more.
ideas and new platforms to make themselves known.
So, when you’re next online,
If you also have feedback, suggestions for future articles, or want check out our YouTube
to send us any other comments, simply email channel at
info@eminentonlinemarketing.com.au http://www.youtube.com/user
/EminentOnlineMktng
Until next month,
Add us as a friend and
subscribe!
Janna Jungclaus
And the Eminent Online Marketing Team

2. How To Build Your Profile With Online Marketing
Any marketing, whether online or offline is designed to let more people know about your
business, product or service. In other words: marketing is designed to extend your sphere of
influence.
In this article, we’ll look at two main aspects that affect your sphere of
influence:
• Your network “The larger your
• Your credibility network, the bigger
your sphere of
For example, the larger your network is, the bigger your sphere of influence.”
influence, if you have built up the credibility for others to trust you
enough to take your advice (i.e. be influenced by you).
Online marketing can extend your network immensely, especially if you provide great content and
value to your network. When they receive great value, the people in your network are more likely
to introduce others to your network. As a result, extending your network and your sphere of
influence.
Providing Value With Content
Cutting through the noise of the internet is essential to build a profile for yourself. People’s
attention span is getting shorter and the sheer amount of information available online means you
need to provide outstanding value so that people are willing to give you their time.
Becoming a Curator
You can provide value by sharing the latest and best information relevant to your target audience.
Becoming a news aggregator for relevant news items from other sources adds value to your
sphere of influence because it allows them to save time. Instead of following all the news sources
they know all they need to do is to follow you and they will get the most up-to-date and relevant
information. Of course you need to build up credibility with your audience so they start to trust
you and the information you provide. Keeping in touch with your target audience, knowing their
needs and their “hotbuttons” will also help you determine which is the right information for them.
Being a curator is especially suited for online marketing channels that are fast paced, and which
are checked by people regularly. Example of such channels are Twitter, Facebook, online forums
and social bookmarking sites.
Becoming a Thought Leader
If you have a number of ideas that would be useful for your target audience to know, and you feel
they have not yet received adequate coverage online, you can position yourself as a thought

3. leader. Writing online articles and whitepapers are great ways to share your knowledge and get
your ideas out there. You can do this through a number of article and white paper directories that
are available online.
Becoming a Teacher
Chances are you know plenty of things that your target 3 Ways To Build Your
market would also like to learn. Positioning yourself as a
Profile Online
teacher online and sharing valuable knowledge and skills
will help you build your network and your credibility. • Become a Curator
• Become a Thought
You can create tutorials, write instructions and share other Leader
ideas to educate your target audience in your field. • Become a Teacher
Great channels to create tutorials are blogging and making
videos.
Extending Your Authority
Once you have built a basis for your sphere of influence by building your network and your
credibility, you can extend your authority even further.
Using techniques such as press releases and paid advertising extends your sphere of influence
easily by promoting your work online. This way you reach people whom you would have
otherwise never been in contact with. However, you want to make sure that you have a basic and
active sphere of influence before you tap into these new and unknown networks – it will help to
increase your conversions dramatically.
Does this work for everyone?
These approaches of building your profile may not work for everyone. Firstly, it is important to
consider whether you have the resources and ability to commit to a plan that builds your profile.
Writing one article or making one video won’t get you far. But if you can create an editorial plan
for creating and distributing content and you stick to it, you are already well on your way.
The second aspect to consider is your target audience. Some of these strategies will work better
for some industries then for others. For example knowledge based industries are well set up for a
thought leadership approach, while audiences in constantly changing industries, such as the
Tech industry would appreciate having someone curate news and all the latest information.
So, when you decide which approach you would like to take when building your profile online and
extending your sphere of influence, consider your target audience and their needs, as well as
your resources and ability.

4. Introducing Our Team
You’ve heard so much about our team over the last 12 months of this newsletter, we thought it
was time for a proper introduction.
Janna Jungclaus
Janna has worked with a number of Australian and international clients throughout
her career. As a result, she has developed a particular focus on creating online
marketing strategies that fit within a broader marketing and business strategy,
where business objectives and related KPIs tie the online marketing or SEO
campaign to the marketing or business strategy.
Janna’s ability to bring together innovative ideas for online strategy whilst
understanding the technical details of SEO and other tactics, allows her to facilitate between the
two worlds.
Celeste Opolentisima
Celeste Opolentisima is the project manager at Eminent Online Marketing,
overseeing the various SEO projects. Celeste has previously worked as an HR
manager for Playtech in the Philipines and also has extensive experience as a copy
writer in the advertising and media industries.
Mustafa Ebrahimi
Mustafa is the community manager at Eminent Online Marketing, managing all social
media channels and video marketing. Mustafa lives and breathes social media,
soccer and video editing – over the past couple of years he has built up an online
following of over 6,000 soccer enthusiasts who know him under the nickname Milan
Kaka Baros.
Jairo Borinaga
Jairo is the technical whizz at Eminent Online Marketing. Specialising in
WordPress, one of our preferred SEO platforms, Jairo is responsible for the
research and on-page optimisation phases of SEO. Jairo is currently completing
his second degree to further advance his knowledge and skills in the area of
computer science.

5. Case Study
Eminent Online Marketing was engaged by
Christie Offices to review the current
AdWords campaign and develop online
marketing strategies to create more effective
lead generation online.
The aim was to increase the number of leads
coming through, to decrease the cost per
lead paid through Google AdWords, and to
benchmark Christie Offices against some key
competitors.
At the first review stage, the number of
inquiries coming through the website has increased substantially, while the cost per lead had
decreased. (Details withheld due to confidentiality reasons.)
We’re now also working with Christie Offices and their designer to create an updated and SEO
friendly website to implement a long-term SEO strategy to further leverage the online lead
generation that has already been started with the Google AdWords campaign.
For more information on Christie Offices and Christie Conferences visit
www.christieoffices.com.au and www.christieconference.com.au
Keep In Touch
Keep in touch with us throughout the month: check out our Facebook page
http://on.fb.me/dUWCJO where we share industry news, interesting articles and success stories,
and our Twitter channel http://bit.ly/okiQHY to keep up to date with online marketing and tech
news.
Yours,
Janna Jungclaus
Eminent Online Marketing
http://www.eminentonlinemarketing.com.au
janna@eminentonlinemarketing.com.au
Ph: 02 8580 4836