58% of businesses cannot measure the ROI of their social media activities. While there is no single way to measure social ROI, viewing social media as part of a multi-channel campaign can provide insights. For example, social media may generate fewer leads than other channels but those leads could convert at a higher rate. Measuring social ROI also allows companies to adjust their social media strategy and campaigns to better meet their goals.

1. @andersenology
Keeping your Strategy on Target
with Social ROI

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58% of businesses are NOT able
to measure the ROI for social
media activities.
2015 Social Media Marketing Industry Report – Social Media Examiner

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There is no silver bullet for measuring social ROI

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But wait!
There’s more!

5. • Multi-channel campaign with social as
component
• Email, paid display, paid social, SEM,
organic social, etc.
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B2B example

6. • Social represented a small percentage of
leads, but…
• those leads converted 3x higher than next
most effective channel
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B2B Example

7. • 1st Quarter: Free Delivery
• 2nd Quarter: Buy One, Get One
• 3rd Quarter: Free order of wings
• 4th Quarter: Free dessert pizza
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Mama Mia’s Pizzaria

8. Social ROI is about more than proving what your
social program is worth. It gives you the ability to
adjust your strategy and campaign to hit the target
you were aiming for.
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