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Knowing Your Digital Value: Building & Measuring Effective Sponsorships

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Applying a critical formula that showcases your digital value is just one aspect of going out there and obtaining and retaining the “right” sponsor for your venue and events. Sponsorship has become a vital aspect of running our venues, so come participate in a learning lab that could put dollars in the bank.

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Knowing Your Digital Value: Building & Measuring Effective Sponsorships

  1. 1. Knowing Your Digital Value Building & Measuring Effective Sponsorships Presented by Joe Kustelski July 27, 2014
  2. 2. Brand Venue FanTicketing & Data Programs The Model
  3. 3. Are you monetizing your digital inventory? Digital signage? Digital interactions? #1 VALUATION & ACQUISITION
  4. 4. HALF ART, HALF SCIENCE
  5. 5. HALF ART, HALF SCIENCE
  6. 6. MODELS THAT WORK
  7. 7. PRESENTATION MATTERS
  8. 8. What’s ONE THING you sell now that you didn’t sell three years ago? GROUP QUESTION
  9. 9. How do you tell YOUR story of shared success? #2 ACTIVATION & AWARENESS
  10. 10. INTERACTION YIELDS DATA
  11. 11. UNCOVERING HIDDEN VALUE
  12. 12. What has been your most successful sponsor activation? Why? GROUP QUESTION
  13. 13. How do you describe success to sponsors? #3 MEASURING IMPACT
  14. 14. PROVIDE INSIGHTS ALONG THE WAY
  15. 15. RECAP DECKS
  16. 16. PICTURES, NOT WORDS.
  17. 17. What is your BEST success, described in a number? GROUP QUESTION
  18. 18. What is the SINGLE BEST THING about your sponsorships? (That others can learn from…) ONE LAST QUESTION:
  19. 19. JOE KUSTELSKI joe.kustelski@etix.com 615-772-6196 @rhpartners QUESTIONS? @etix_world GET THIS PRESENTATION ONLINE: slideshare.net/etixworld

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