Lecture notes, event management class project, 3 25 sponsorship
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The document outlines the class project for two teams presenting on sports sponsorships. Team 1 is presenting on MLB's T-Mobile All-Star Fan Fest and Team 2 is presenting on Pepsi's All-Star Block Party during the MLB All-Star Game. Presentations are scheduled for April 22nd and should include a powerpoint and written event plan. The document also provides an outline for the event plan covering advance, on-site, and post-event considerations.
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This document outlines the schedule and topics for an upcoming sports administration seminar at Xavier University over the next four weeks. The October 16th class will focus on audience development and the sports fan experience. Upcoming classes will discuss engaging millennials in marathons, revenue opportunities in high school sports, and a reading about women working in sports. Students will complete sports marketing challenges and presentations on current events in sports business. They will also develop a personal and professional development plan.
Sports PR Lecture, 10-15-19
This document provides information about an upcoming sports PR lecture at the University of Cincinnati, including:
- There will be no class next Tuesday and groups should meet to plan their projects.
- Cincinnati is a candidate to host 2026 World Cup matches and student groups must create PR plans around Cincinnati hosting semi-final matches.
- Presentation topics and schedules are provided for student groups pitching their PR plans in November.
- An outline is given for the required PR/event plans the students must submit, including objectives, audiences, initiatives, timelines and budgets.
Sports PR Lecture, 10-8-19
Andy Dalton's wife raised $1 million for Cincinnati Children's Hospital and presented them with a check this week. Ellen will match the donation amount.
The Rocky Mountain News newspaper ceased operations due to declining readership and revenues from classified ads shifting online.
The presentation schedule lists topics and presenters for several upcoming class dates, including youth sports participation, college bowl game revenues, community relations and sports, the growth of X Games, and sports betting.
Sports PR Lecture 5, 10-1-19
This document provides information about a sports public relations lecture at the University of Cincinnati. It discusses an assignment where students will create press releases as if Cincinnati has been selected to host semi-final matches for the 2026 World Cup. The document outlines the presentation schedule for student groups, who will each develop a public relations or event plan on topics related to Cincinnati hosting the 2026 World Cup. It provides guidance on the components to include in the PR/event plans.
XU Sports Seminar Lecture Notes, 9 25-19
This document provides an overview and agenda for a sports administration seminar lecture at Xavier University. It outlines that the lecture will include a women in sports overview and two current event discussions led by students. It also provides details on five group projects about the business of esports that will be presented over two class periods, including the topics and group members. Expectations for the group project presentations and papers are provided. Additional readings and links are included about the business of esports and women in sports. The next week's agenda is also outlined.
Sports PR Lecture 4, 9 24
This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes:
1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting.
2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes.
3. Additional tips for the press release assignment such as including contact information and writing a headline.
4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.
XU Lecture Notes, 9-18-19
This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
Sports PR, Lecture 3
This document provides an overview of a sport public relations lecture that included a current events quiz, game wrap discussion, and schedule for future events. It discusses the definition of public relations as effectively communicating to influence behavior. There is also information provided on Notre Dame's sponsorship philosophy and challenges, as well as a schedule for current event presentations related to various sports business topics. An assignment is given to write a press release about a hypothetical honor for a University of Cincinnati basketball coach.
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Lecture notes, event management class project, 3 25 sponsorship
- 1. Xavier University Event Management Lecture Notes March 25, 2015 Jackie Reau
- 2. Class Project Teams Team #1: MLB’s T-Mobile All-Star Fan Fest -Evans, Fields, Keller, Kostis, MacDonald Team #2: Pepsi All-Star Block Party during the MLB All- Star Game -McDowell, Mofatteh, Pfohl, Rogers, Sullivan, Maldonado
- 3. Presentation Dates April 15: No Class, Use for Time to Work on Presentations Team #1 & 2: April 22 *Includes a Power Point presentation and a written event plan with all elements outlined in a professional type-written manner
- 4. Class Discussion • Sports Sponsorship • Selling • Contractual Agreements • Activation • Measurement (Advance, Post)
- 5. Class Discussion • Sports Sponsorship Activate at Citi Field
- 6. Event Plan Outline for Project Advance Considerations • Purpose of Event tied to Business Objective • Audience (guest list: VIPs vs. B List) • Theme & Experience (why busy people should attend) • Flow of Event • Venue • Date/Time • Food & Beverage • Security/EMT service • Timeline of Activity • Budget
- 7. Event Plan Outline for Project On-Site Considerations • On-site Staffing (registration, hosts, service) • Nametags/printed program • Food & Beverage • Transportation (car service, valet parking) • Security/EMT service • Venue • Flow of Event • Giveaways to guests • Program/presentation (emcee, A/V) – Call to action for guests
- 8. Event Plan Outline for Project Post-event Considerations • Book venue for next year (?) • Pay vendors • Thank you notes to guests/speakers • Survey guests • De-brief meeting with all involved