Sports PR lecture, March 21

1. Sport PR
Lecture: 3.21.17
University of Cincinnati
By Jackie Reau

2. TCU Annual Tuition ($39,398) vs.
Case of Keystone Light ($15.99)

3. Write a statement from TCU AD on
how the football program will
address violence and conduct

4. Covering a live sporting event

5. 400 word game wrap
Print Game Notes + Rosters of Both
Teams
Take notes during the entire game

6. Example of a game wrap:
http://www.usatoday.com/story/sports/mlb
/2017/03/21/puerto-rico-beats-
netherlands-11-innings-world-baseball-
classic/99439162/

8. No In-class Lecture on 3/28
*use time to attend a live sporting event
Game Wrap:
Due March 28 by 9 p.m.
Email to: jreau@gamedaypr.com
NOT UC email, please

9. Press Conference Paper:
Due April 4 (in class, typed/printed)
*Watch this press conference
https://www.youtube.com/watch?v=-_jR7xZzUUs
500-word opinion essay on:
-why was it held, who was target audience,
your overall opinion of the press conference
and what improvements you may have
made in the key messages, overall tone.

10. Group Projects:
Expectations:
*Full group participation
*Power Point presentation
*Two page summary using PR
principles

11. Presentation Outline with visuals:
*Overview of the social media
platform
*Overview of the organization
*Objective
*Target audience/key messages
*Tactics
*Budget
*Staffing plan
*Measurement

12. Group Projects:
Presentation date: April 4
Group #1: J. Ross, G. Volon, T.
Keuchler, C.Klenk
*How UC Football can use Snapchat
in three ways to increase student
attendance by 10%

13. Group Projects:
Presentation date: April 4
Group #2: A. Makin, C. Steele, M.
Hahn, T. Ackerson
*How UC Men’s Basketball can use
Snapchat in three ways to increase
student attendance by 10%

14. Group Projects:
Presentation date: April 4
Group #3: G. Burden, J. Salatin, D.
Jingles, R. Patterson
*How FC Cincinnati can use paid
Facebook campaigns to reach
Cincinnati moms to increase single
ticket sales by 500 tix @ 3 games

15. Group Projects:
Presentation date: April 4
Group #5: T. Hall, M. Gates, Z.
Mahon, G. Hall
*How Flying Pig Marathon can use
paid Instagram campaigns in three
ways to attract 300 full marathon
registrations

16. Group Projects:
Presentation date: April 11
Group #4: RJ Warner, C. Patterson,
T. Skidmore, J. Meyer
*How Cincinnati Reds can use paid
Facebook campaigns to reach
Cincinnati moms to increase single
ticket sales by 500 tix @ 3 games

17. Group Projects:
Presentation date: April 11
Group #6: L. Bolden, J. Elfers, R.
Terry, K. Rickman
*How Western & Southern Open
can use paid Instagram campaigns in
three ways to attract 300 college
students to the first weekend of
tourney play.

18. Group Projects:
Presentation date: April 11
Group #7: T. Roberson, J.
Urenovitch, K. Parrinello, E. Divine
*How Marvin Lewis Community
Fund can use paid YouTube
campaign in three ways to grow
donor base by 10 new donors

19. Group Projects:
Presentation date: April 11
Group #9: K. Sasala, J. McNabb, A.
Selner, A. Pettus
*How Cincinnati Reds can use paid
Pinterest campaign in three ways to
promote A Night of Their Own
women’s event to grow by 100 new
attendees

20. Group Projects:
Presentation date: April 18
Group #10: P. Glaab, K. Vismara
*How Cincinnati Reds can use paid
Pinterest campaign in three ways to
promote A Night of Their Own
women’s event to grow by 100 new
attendees

21. Group Projects:
Presentation date: April 18
Group #11: M. Williams, F. Harris
*How Western & Southern Open
can use Snapchat in three ways to
reach HS students to attend HS Day
with a goal of 300 additional
students

22. Group Projects:
Presentation date: April 18
Group #12: A. Albrecht, E.
Compton, C. Gorsline, M. White
*How DAV 5K can use paid
Facebook campaign in three ways to
increase race registration by 500 in
November

23. Group Projects:
Presentation date: April 25
Group #13: L. Powell, S. Fernandes,
C. Mytnick, A. Buczkowski
*How Queen Bee Half Marathon can
use paid Facebook campaign in
three ways to increase race
registration by 500 in October

24. Group Projects:
Presentation date: April 25
Group #8: C. Gloor, D. Bush III, G.
Bean, T. Dillow
*How Cincinnati USA Sports
Commission can use paid YouTube
campaign in three ways to grow
donor base by 10 new donors

25. Group Projects:
Presentation date: April 25
Group #14: M. Banas, T. Hise
*How Flying Pig Marathon can use
Facebook live in three ways to drive
registration for 2019 race by 500 full
marathon registrants

26. Group Projects:
Presentation date: April 25
Group #15: P. Sauer, B. Schultz, M.
Cresap
*How Flying Pig Marathon can use
Pinterest in three ways to drive
registration for 2019 race by 500 full
marathon registrants