Sports PR lecture, 10 24

1. Sports PR
Lecture: 10.24.17
University of Cincinnati
By Jackie Reau

2. Event Planning Review
Wimbledon Style

3. Sports Event Audit overview
*No lecture on 10/31

4. Current Event Schedule
This is an individual assignment and presentation
and will represent your Sports Trends Paper
assignment.
Choose a topic based on the subject
provided and cite two sources in your
research
Create a presentation with at least three
PP slides to share in class on your
assigned date in less than five minutes

5. Presentation Schedule
October 24: Bart, Brazile, Brune, Lewis
Topic: Youth Sports Participation in America
October 24: Fitz, Franklin, Fuller
Topic: Fantasy Football Participation in America
October 24: Kennedy, Lewis, Lanham
Topic: Revenue Model of a College Bowl Game

6. Presentation Schedule
November 7: Radzinski, Rodriguez-Bido, Schacht
Topic: Community Relations and Sports
November 21: Schenck, Schimmoeller, Sershion
Topic: Growth of the X Games. Why?
November 21: Wene, Williams, Wolf
Topic: How ESPN can regain subscribers
new programming

7. Group Project Assignments
Topic: A Community Relations Plan for FC Cincinnati to
engage UC students in the off season to encourage ticket
sales for the 2018 season
Group Participants: Haberkorn, Moman, Schimmoeller,
Wolf, Schacht
Overall Objective: To provide a community relations plan to
reach UC students with at least three different engagement
opportunities or events.
In-Class Presentation Date: November 28
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, community relations tactics with writing
examples and an event budget. Include an introductory
overview of FC Cincinnati using a video hosted by the
organization.

8. Group Project Assignments
Topic: Grand Opening Event Plan for the new Fifth Third
Arena for Media and Major Donors
Group Participants: Bart, Franklin, Holt, Lewis, Sershion
Overall Objective: To present a comprehensive one-day
event plan to mark the re-opening of UC’s new Fifth Third
Arena to reach media and $1 million+ donors in separate
events on the same day.
In-Class Presentation Date: November 28
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, examples of event schedule, invitation, press
release with visuals and an event budget.

9. Group Project Assignments
Topic: A presentation on NBA 2k esports league in the form
of a press conference
http://www.nba.com/article/2017/05/04/nba-2k-esports-league-17
Group Participants: Brazile, Fuller, Kelly, Lowe
Overall Objective: To provide a formal press conference on
what the NBA 2k esports league is
In-Class Presentation Date: November 28
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, media invitation, speaker’s line up and talking
points, press release with visuals and an event budget.
Include an introductory overview of the NBA 2k using a video
hosted by the organization.

10. Group Project Assignments
Topic: Create a media event to announce Cincinnati as a host city for the
2022 World Cup with North America as the overall host
Group Participants: Wene, Lanham, Rodriguez, Ghanem, Brune
Overall Objective: To create a high-end media event with USA Soccer
and World Cup Officials along with city leaders and business leaders to
announce Cincinnati as a host city for 2022 World Cup.
In-Class Presentation Date: November 21
Expectations: All members participate in the written and verbal
presentation. Presentation should include: PowerPoint, media invitation,
speaker’s line up and talking points, press release with visuals and an
event budget. Include an introductory overview of the World Cup 2022
using a video hosted by the organization.

11. Group Project Assignments
Topic: Planning a community event to celebrate the 20th
anniversary of the Flying Pig Marathon in advance of the
May race to increase media exposure and registration
awareness.
Group Participants: Williams, Sheffield, Radzinski
Overall Objective: To create a buzz worthy event to
celebrate the 20th
anniversary of the race to draw attention
to registration for all races offered during Flying Pig
Marathon Weekend.
In-Class Presentation Date: November 21
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, event tactics with writing examples and an
event budget. Include an introductory overview of the Flying
Pig Marathon using a video hosted by the organization.

12. Group Project Assignments
Topic: Media Event to Open the Center Court Building at the Lindner
Family Tennis Center
http://www.cincinnati.com/story/sports/tennis/2017/07/14/western-southern-o
Group Participants: Fitz, Kennedy, Morris, Schenck
Overall Objective: To hold a media event to tour and showcase the new
center court building for the Western & Southern Open in advance of the
August tournament to increase interest in ticket sales
In-Class Presentation Date: November 21
Expectations: All members participate in the written and verbal
presentation. Presentation should include: PowerPoint, media invitation,
speaker’s line up and talking points, press release with visuals and an
event budget. Include an introductory overview of the Western &
Southern Open using a video hosted by the organization.