Sports PR lecture, 9 20

1. Sports PR
Lecture: 10.3.17
University of Cincinnati
By Jackie Reau

2. Women’s Soccer and PR
Discussion

3. Current Event Schedule
This is an individual assignment and presentation.
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date in less than five minutes

4. Presentation Schedule
October 17: Ghanem, Haberkorn, Kelly, Sheffield, Holt
Topic: Tech in Sports Stadiums: Upgrade Needed
October 17: Lowe, Moman, Morris
Topic: Trends in Sports Fan Experiences
October 17: Bart, Brazile, Brune, Lewis
Topic: Youth Sports Participation in America
October 24: Fitz, Franklin, Fuller
Topic: Fantasy Football Participation in America

5. Presentation Schedule
October 24: Kennedy, Lewis, Lanham
Topic: Revenue Model of a College Bowl Game
November 7: Radzinski, Rodriguez-Bido, Schacht
Topic: Community Relations and Sports
November 14: Schenck, Schimmoeller, Sershion
Topic: Growth of the X Games. Why?
November 21: Wene, Williams, Wolf
Topic: How ESPN can regain subscribers
new programming

6. October 10
No Class Lecture
Attend a Live Sporting Event and Write
a Game Wrap due Oct. 10, 9 p.m. via
email to jreau@gamedaypr.com

7. Game Wrap Overview
https://www.usatoday.com/story/sports/nfl/2017/10/02/chiefs-stay-
unbeaten-defeat-redskins-kansas-city-monday-night/726114001/
Headline
Byline: your name
Lead: who, what, where, when, score
Highlights of the game, milestones by
players, team

8. Game Wrap Prep
Pull rosters of both teams
Read game notes to determine any
team, coach or player milestone (going
for their 10th
shutout)
Take paper and pen and record scoring
drives and time of game

9. Group Project Assignments
Topic: A Community Relations Plan for FC Cincinnati to
engage UC students in the off season to encourage ticket
sales for the 2018 season
Group Participants: Haberkorn, Moman, Schimmoeller,
Wolf, Schacht
Overall Objective: To provide a community relations plan to
reach UC students with at least three different engagement
opportunities or events.
In-Class Presentation Date: November 14
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, community relations tactics with writing
examples and an event budget. Include an introductory
overview of FC Cincinnati using a video hosted by the
organization.

10. Group Project Assignments
Topic: Grand Opening Event Plan for the new Fifth Third
Arena for Media and Major Donors
Group Participants: Bart, Franklin, Holt, Lewis, Sershion
Overall Objective: To present a comprehensive one-day
event plan to mark the re-opening of UC’s new Fifth Third
Arena to reach media and $1 million+ donors in separate
events on the same day.
In-Class Presentation Date: November 14
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, examples of event schedule, invitation, press
release with visuals and an event budget.

11. Group Project Assignments
Topic: A presentation on NBA 2k esports league in the form
of a press conference
http://www.nba.com/article/2017/05/04/nba-2k-esports-league-17
Group Participants: Brazile, Fuller, Kelly, Lowe
Overall Objective: To provide a formal press conference on
what the NBA 2k esports league is
In-Class Presentation Date: November 14
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, media invitation, speaker’s line up and talking
points, press release with visuals and an event budget.
Include an introductory overview of the NBA 2k using a video
hosted by the organization.

12. Group Project Assignments
Topic: Create a media event to announce Cincinnati as a host city for the
2022 World Cup with North America as the overall host
Group Participants: Wene, Lanham, Rodriguez, Ghanem, Brune
Overall Objective: To create a high-end media event with USA Soccer
and World Cup Officials along with city leaders and business leaders to
announce Cincinnati as a host city for 2022 World Cup.
In-Class Presentation Date: November 21
Expectations: All members participate in the written and verbal
presentation. Presentation should include: PowerPoint, media invitation,
speaker’s line up and talking points, press release with visuals and an
event budget. Include an introductory overview of the World Cup 2022
using a video hosted by the organization.

13. Group Project Assignments
Topic: Planning a community event to celebrate the 20th
anniversary of the Flying Pig Marathon in advance of the
May race to increase media exposure and registration
awareness.
Group Participants: Williams, Sheffield, Radzinski
Overall Objective: To create a buzz worthy event to
celebrate the 20th
anniversary of the race to draw attention
to registration for all races offered during Flying Pig
Marathon Weekend.
In-Class Presentation Date: November 21
Expectations: All members participate in the written and
verbal presentation. Presentation should include:
PowerPoint, event tactics with writing examples and an
event budget. Include an introductory overview of the Flying
Pig Marathon using a video hosted by the organization.

14. Group Project Assignments
Topic: Media Event to Open the Center Court Building at the Lindner
Family Tennis Center
http://www.cincinnati.com/story/sports/tennis/2017/07/14/western-southern-o
Group Participants: Fitz, Kennedy, Morris, Schenck
Overall Objective: To hold a media event to tour and showcase the new
center court building for the Western & Southern Open in advance of the
August tournament to increase interest in ticket sales
In-Class Presentation Date: November 21
Expectations: All members participate in the written and verbal
presentation. Presentation should include: PowerPoint, media invitation,
speaker’s line up and talking points, press release with visuals and an
event budget. Include an introductory overview of the Western &
Southern Open using a video hosted by the organization.

15. Sports and 6 p.m. TV News
Build today’s Cincinnati sports newscast for a local TV station