3. The Ohio State University
football issue & media
#1: Buckeyes Against Domestic Violence
#2: OSU Alumni Chapter of Columbus
#3: Nike
#4: Title IX Commission of NCAA
#5: Faculty Senate of OSU
5. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement
10. Public Relations Planning
Timeline of Activity/Responsible Staff
*Week of February 2
-Draft press release for approval
-Jackie Reau
-Finalize budget for February 16 media
preview
-Jackie Reau
13. Public Relations Plan:
In-Class Exercise: Cincinnati
Cyclones Sell Out, 16,000 fans
First Face-Off - Saturday, October 13th -
First game of the new season.
Promotion is very fan friendly - $1 pizza,
soda, hotdogs, and beer plus the first
5,000 fans will receive a Cyclones
Calendar.
14. Game Wrap Exercise
-No class lecture next Tuesday, Sept. 11
-Attend a live sporting event to write a
game wrap
-Game wrap due in class, typed on
September 18
16. Game Wrap Prep
Pull rosters of both teams
Read game notes to determine any
team, coach or player milestone (going
for their 10th
shutout)
Take paper and pen and record scoring
drives and time of game
17. Current Event Schedule
This is an individual assignment and presentation.
Choose a topic based on the subject
provided with an “a-ha moment”
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date in less than five minutes
18. Presentation Schedule
September 25: Spencer, Stolly, Summers, Switzer, Sam-
Turay
Topic: Tech in Sports Stadiums: Upgrade Needed
October 2: Raup, Richter, Riley, Rojas Cerruty, Schumann
Topic: Trends in Sports Fan Experiences
October 9: Mitchell, Murphy, Mutlu, Newman, Jones
Topic: Youth Sports Participation in America
October 16: Knorr, Lancaster, Martella, Metzger, Thaboune
Topic: Fantasy Football Participation in America
19. Presentation Schedule
October 30: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Revenue Model of a College Bowl Game
November 6: Eaton, Feltner, Glover, Goings, Vannette
Topic: Community Relations and Sports
November 13: Chamber, Crouse, Deanna, Duff, Walker
Topic: Growth of the X Games. Why?
November 20: Alf, Ball, Bojang, Bumpass, Zamrik
Topic: How ESPN can regain subscribers
new programming