"The worst thing you can do during a recession is disappear from a marketing/communications perspective." The challenge is... how to market more aggressively with fewer dollars, less man-power, and a more-frugal-minded-than-ever consumer? Espresso suggests a little "brand infiltration"—a.k.a smarter marketing in a dumb economy—or ANY economy.
(Graham Brown mobileYouth) No More Brand Equity...pleaseGraham Brown
Graham Brown of WhatYouthThink.com shares insights from his work and themes featuring in the upcoming book CustomersAreTheBrand.com
Read the full post here
http://www.mobileyouth.org/post/kill-your-brand-manager/
You have a sharp team focused on a compelling solution in clean-tech. Now what? Our next seminar addresses the critical marketing considerations for start-ups as they reach out to investors, customers and other important target audiences. The panel presentation offers strategic insights into business development strategies with practical solutions to get started in a Web 2.0 world.
Presented at the North Shore InnoVenture Center.
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
Presentation at the Nanyang Technological University careers fair, Singapore about my perspective on life in an agency. Talk formed part of Wunderman's Z Graduate Program.
(Graham Brown mobileYouth) No More Brand Equity...pleaseGraham Brown
Graham Brown of WhatYouthThink.com shares insights from his work and themes featuring in the upcoming book CustomersAreTheBrand.com
Read the full post here
http://www.mobileyouth.org/post/kill-your-brand-manager/
You have a sharp team focused on a compelling solution in clean-tech. Now what? Our next seminar addresses the critical marketing considerations for start-ups as they reach out to investors, customers and other important target audiences. The panel presentation offers strategic insights into business development strategies with practical solutions to get started in a Web 2.0 world.
Presented at the North Shore InnoVenture Center.
PERSONALIZING YOUR MARKETING WITH SMART CONTENT, PERSONAS, AND HUBSPOT [INBOU...HubSpot
Personalization across marketing channels and the website is a burgeoning strategy in inbound marketing. And for good reason, a 2013 Monetate/eConsultancy Study found that marketers who are personalizing their web experiences see on average increase of 19% in sales. But many marketers don’t know where to begin with personalization. This session will walk through how to develop a personalization strategy using HubSpot, focusing particularly on website personalization as a way to reduce friction and increase conversions in the sales process.
Presentation at the Nanyang Technological University careers fair, Singapore about my perspective on life in an agency. Talk formed part of Wunderman's Z Graduate Program.
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
UnMarketing at T-Mobile: How the Uncarrier Does Agile Marketing – Peter Franc...GrowCommerce
By Peter Francis - Vice President Digital Growth & Acquisition, T-Mobile; Jim Ewel, Interim CMO, Peel The Layers. Given at GrowCommerce Digital Marketing Customer Acquisition Conference - 20 Jul 2017, New York City.
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent
sales growth.
Out-Think | Marketing Start-ups, From The Ground UpBen Grossman
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.
The Idea Of Marketing is great, but If you don't have time to promote yourself or your business,
NOBODY IS GOING TO KNOW YOU.
When most people think of marketing, they think flyers or commercials or some sort of paid ad and then don’t think about
people being a marketing tool.
The most important and effective marketing tool in your company are the people in your company.
The fact that you don’t demand of yourself or them to market is the error.
10 Do's and Don'ts of an Effective Modern Marketing MachineEllie Mirman
There's no secret formula, but there is an effective methodology to building an effective modern marketing machine. Here are 10 do's and don'ts to follow if you're a C-level building a marketing team.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
Think cutting back on marketing is the smart way to survive the recession? Think again. The folks at Espresso www.brandinfiltration.com provide a fresh perspective on marketing in today's economy.
UnMarketing at T-Mobile: How the Uncarrier Does Agile Marketing – Peter Franc...GrowCommerce
By Peter Francis - Vice President Digital Growth & Acquisition, T-Mobile; Jim Ewel, Interim CMO, Peel The Layers. Given at GrowCommerce Digital Marketing Customer Acquisition Conference - 20 Jul 2017, New York City.
The challenges facing today's sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent
sales growth.
Out-Think | Marketing Start-ups, From The Ground UpBen Grossman
For most start-ups, budgets are slim and smarts are plentiful. This presentation covers how to approach marketing start-ups by using smart and sound strategy to OUT-THINK (rather than out-spend) competitors. This presentation was originally developed and delivered by Ben Grossman for the Microsoft BizSpark Incubation Week for Windows 7 at the Microsoft Technology Center in Boston, MA.
The Idea Of Marketing is great, but If you don't have time to promote yourself or your business,
NOBODY IS GOING TO KNOW YOU.
When most people think of marketing, they think flyers or commercials or some sort of paid ad and then don’t think about
people being a marketing tool.
The most important and effective marketing tool in your company are the people in your company.
The fact that you don’t demand of yourself or them to market is the error.
10 Do's and Don'ts of an Effective Modern Marketing MachineEllie Mirman
There's no secret formula, but there is an effective methodology to building an effective modern marketing machine. Here are 10 do's and don'ts to follow if you're a C-level building a marketing team.
How to Create an INSANELY GREAT Presentation or PitchMartafy!
Learn the simple process used by the world's most successful executives and entrepreneurs to craft and deliver exceptionally effective presentations that get results. Then go to bit.ly/APCYes to access a free video training that delves even deeper into the art of persuasive communication.
What Would Steve Do? Lessons from the World's Most Captivating PresentersMartafy!
This was the last presentation I created during my tenure at HubSpot as Director of Brand & Buzz. To date, it remains HubSpot's 2nd most popular SlideShare of all time with >1.25 Million views and 35,000 downloads.
See the original presentation on HubSpot's SlideShare channel here: http://slidesha.re/1avaxMa
To learn more about HubSpot, visit www.HubSpot.com.
Localytics wanted to tell a compelling story about the "app-ification" of the World Wide Web via SlideShare. I worked with them over ~6 weeks to craft the story, design the slides, and refine every last pixel.
Here's what the client had to say about this project: "From start to finish it was a dream vendor relationship. [Marta] knew exactly what was needed to deliver a showstopping final result, anticipating roadblocks and overcoming them before they presented. We left each meeting with a very clear action item list; there wasn't a single loose end in the whole project. The final deck has become one of our foundational content pieces; it tells a clear, impactful story in the way that only Marta can provide. I'd do it again in a heartbeat!"
Check out Localytics' profile & other presentations here: http://slidesha.re/1xWKHIO or visit them on the web at www.localytics.com
HOW TO MAKE YOUR CHARTS SEXY ENOUGH FOR JUSTIN TIMBERLAKEMartafy!
Learn how to bring sexy back to your PowerPoint charts with this step-by-step guide that would even make Justin Timberlake proud. Featuring data from the recent #hashtag video with Jimmy Fallon. More tips & details at http://martafy.com/blog/2013/9/26/how-to-make-sexy-charts-in-powerpoint
Sports 2.0 | How digital & social technology are reshaping the sports industry.Martafy!
Digital and social technology are dramatically reshaping the way consumers watch, play, share, and shop for all things sports-related. Is your brand ready?
Presentation given to MBA students at Boston University School of Management's Internet Marketing class on June 21, 2010. Focus was on how big, established brands can succeed in this new environment of shifting demographics, social technology, and media proliferation.
Viral marketing is a 15yo term with a lot of baggage—and we say it's time to kick it to the curb. Sure, you want your video or marketing campaign to "go viral," but viral isn't what a video or campaign is, it's a term that describes how it spreads. And unlike a real virus, which has the mechanism for spreading built right into it, your video is going to have to work a little harder. In this deck, we'll show you how and why.
Espresso is an integrated marketing agency that has been creating memorable online and offline experiences for clients like Samsung, Nike Bauer, Sprint, and the United Way for over a decade.
We call our “secret sauce” brand infiltration—a cost-effective blend of digital, social, experiential, and traditional marketing tactics designed to ignite conversations and fuel word-of-mouth and word-of-mouse.
Hi, it's nice to meet you.
http://brandinfiltration.com
Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules,
new opportunities, and new challenges.
Espresso is a full-service marketing agency that helps brands become fluent in social media.
Social Media Overload - Making Sense of it All #SMB14Martafy!
There are over 6,000 new blogs every ten minutes. There will be an estimated 250,000 different Social Networks by 2010. Most people who belong to a Social Network, belong to more than one. Social Networks users represent one third of the total Internet user base in the U.S.
How do you stay on top of all that information? How do you make sense of it all? How do you manage the Information overload, and bring value to your life, your business and better engage your on-line presence? Presented by @mzkagan (bonafidemarketinggenius.com) at Boston's Social Media Breakfast #14 on June 18, 2009.
Introducing Espresso, the Brand Infiltration agencyMartafy!
Marketing used to be really simple. These days, it\'s anything but. Espresso is an integrated marketing agency that understands things aren\'t "business as usual". That\'s why we\'ve introduced Brand Infiltration—a progressive approach to integrated marketing that blends digital, experiential and classic marketing tactics with social media savvy and an uber-rigorous commitment to metrics. Infiltrators go beyond clever copy and pretty pictures to actually solve our clients’ business problems in the most inventive, relevant, effective way possible. We\'re more sharp-shooting than "spray and pray". Learn more about us in this overview presentation—or visit us online at www.brandinfiltration.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. SMART MARKETING
in a DUMB ECONOMY
a WOMMA webinar
presented May 27, 2009
Marta Kagan
Managing Director, US
Espresso | Brand InfiltrationTM
2.
3.
4.
5. It’s all a matter of perspective.
not full
enough
half-full
6. 4 years post-recession:
Businesses who maintained or
increased advertising spend
during a recession
SOLD 256% MORE
than those who decreased.
PROFESSOR ANDREW J. RAZEGHI
KELLOGG SCHOOL OF MANAGEMENT, NORTHWESTERN UNIVERSITY
INNOVATING THROUGH A RECESSION
NOVEMBER 2008
7. 10 years post-recession:
Aggressive recession advertisers
INCREASED MARKET SHARE 2.5X
the average for all businesses
during the post-recession.
RAZEGHI, NOVEMBER 2008
8. Wal-Mart founder
Sam Walton,
on the 1991
recession:
“
I’ve thought
about it,
and decided
not to
participate.”
IMAGE CREDIT: Eli Reichman/Time & Life Pictures/
Getty Images
10. Brand Infiltration™:
A progressive approach to integrated marketing
that blends digital, experiential and classic
marketing tactics with social media savvy and an
uber-rigorous commitment to metrics.
23. Don’t just sit there.
Infiltrate!
brandinfiltration.com
BOSTON TORONTO
e: marta@brandinfiltration.com e: jacquelyn@brandinfiltration.com
t: @mzkagan t: @infiltrators