This is a deck that we developed to brief the agency, but thought would be good to share. The presentation highlights the issues facing Facebook users when the privacy policies were updated in early 2010.
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.Hendrik Speck
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks, re:publica’09. Shift happens. Netiquette for Social Networks, April 2nd, 2009, Berlin, Germany
October 9th, 2008 Berlin, Germany, privacy, private sphere, public sphere, risk, law, security, anonymity, surveillance, panopticon, sousveillance, social network analysis, social media, web 2.0, hype, history, features, examples, audience, user, markets, revenues, google, youtube, myspace, wikipedia, captcha, security, cracking, data portability, decentralization, helloworld, hello world network, open id, openid, opensocial, open social, rsa, foaf, xml, java
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...Hendrik Speck
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Google Scholar and Co. 9th International Bielefeld Conference. February 3 – 5, 2009, Bielefeld, Germany, Libraries, Archives, Online Media, Google, Business Model, Google Book Search, Google Scholar, Commercialization of Attention, user, content, libraries, media usage, media consumption, Internet, Home video, Video games, Television, Radio, Movies, Books, Magazines, Newspapers, Audio, access, constraints, barriers, limitations, content, linkage, quality, google, search, market share, growth, functionality, product diversification, objectives, business models, revenue, google scholar, sources, features, ranking, commercialisation, attention, advertising, keyword advertising, adwords, adsense, popularity, price
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social MediaHendrik Speck
Prof. Hendrik Speck -
IMEA 3 Heidelberg - Social Media
prof. hendrik speck, imea 3, imea3, heidelberg, social media, risks, opportunities, insurance, trust, media, audience, reach, value, user, reputation, trust, loyalty, mediademogaphics, web 2.0, facebook, flickr, twitter, wikipedia
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Whirlpool EMEA presents: Digital School, Lesson 4: How to use Social Media effectively!
This lesson is devoted to explaining the principles of Social Networking:
For each social network there is an accompanying video of explanation and a series of tips and tricks for getting the most out of them.
How to use Facebook?
How to use Twitter?
How to use Google+?
How to use Pinterest?
How to use YouTube?
Building Across The Social Web - The Implications of Social Web Technologies ...Michael Lazerow
This is a first draft, preview copy of my presentation tomorrow at Web 2.0 titled "Building Across the Social Web: The Implications of Facebook Connect, Google OpenSocial and Other Social Web Technologies on Social Media Content Strategy."
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks.Hendrik Speck
Professor Hendrik Speck - Social Conduct. Privacy and Social Networks, re:publica’09. Shift happens. Netiquette for Social Networks, April 2nd, 2009, Berlin, Germany
October 9th, 2008 Berlin, Germany, privacy, private sphere, public sphere, risk, law, security, anonymity, surveillance, panopticon, sousveillance, social network analysis, social media, web 2.0, hype, history, features, examples, audience, user, markets, revenues, google, youtube, myspace, wikipedia, captcha, security, cracking, data portability, decentralization, helloworld, hello world network, open id, openid, opensocial, open social, rsa, foaf, xml, java
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Googl...Hendrik Speck
Prof. Hendrik Speck - Attention Based Economies - the Economic Value of Google Scholar and Co. 9th International Bielefeld Conference. February 3 – 5, 2009, Bielefeld, Germany, Libraries, Archives, Online Media, Google, Business Model, Google Book Search, Google Scholar, Commercialization of Attention, user, content, libraries, media usage, media consumption, Internet, Home video, Video games, Television, Radio, Movies, Books, Magazines, Newspapers, Audio, access, constraints, barriers, limitations, content, linkage, quality, google, search, market share, growth, functionality, product diversification, objectives, business models, revenue, google scholar, sources, features, ranking, commercialisation, attention, advertising, keyword advertising, adwords, adsense, popularity, price
Prof. Hendrik Speck - IMEA 3 Heidelberg - Social MediaHendrik Speck
Prof. Hendrik Speck -
IMEA 3 Heidelberg - Social Media
prof. hendrik speck, imea 3, imea3, heidelberg, social media, risks, opportunities, insurance, trust, media, audience, reach, value, user, reputation, trust, loyalty, mediademogaphics, web 2.0, facebook, flickr, twitter, wikipedia
This colorful slide deck quickly addresses: What are the best social media networks for Realtors? What are the demographics of Facebook, LinkedIn? Why are Facebook ads and live Facebook video so important? Take a look!
Presentation on the rise of Personal Branding and the impact on individuals and companies. Includes 10 steps to start building your brand, influence and impact.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...Michael Altendorf
Key internet Trends 2013
Predictions to the next big wave of Internet trends
Big Data
Social networks
Mobile Technology
The Internet of Things
Augmented Reality
The Future – Real Time Personalization
PS: This is the presentation of a lecture! There is a big White Paper upcoming in October!
Social media and Privacy - Australian Computer SocietyTypeset
Social media if firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other because of these tools has also changed. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. This presentat
Global coronavirus resource: Connecting people during the COVID-19 pandemic A...Mr Nyak
In the face of the global coronavirus (COVID-19) crisis, we want
to help you stay informed, connected and empowered to
create for people who depend on you, trust you and rely on you
during this time.
As the pandemic continues to escalate, Facebook is focused on keeping
people informed with accurate information as well as supporting global health
experts in stopping misinformation. Our thoughts are with you and your loved
ones, your communities and everyone impacted around the world. In recent
weeks we have seen inspiring examples of individuals and groups helping
each other. People across the globe are stepping up and rising to the
enormous challenge in front of us all.
Many are turning to Facebook and Instagram to stay connected with their
communities. Going live, journalists are sharing vital information in real time;
musicians and fashion designers are giving virtual shows; schools are live
streaming graduation ceremonies; and religious groups of all faiths are
gathering their congregations. Parents are creating Facebook Groups to host
virtual classrooms. Public figures who tested positive are documenting their
experiences in posts and Stories to help educate others. These
unprecedented times have opened the doors to a wave of creative means for
educating and entertaining communities and transforming activities into
virtual experiences.
As we continue to find ways to help people navigate this difficult time and
prevent the spread of coronavirus, one small step is sharing specific ways you
can use Facebook and Instagram to bring people together during the crisis.
We hope this resource helps you continue to inspire, educate and entertain
the world.
In this workshop, we take a look at how Social Media affects your circles of influence - the people and events that surround you and shape you.
As you look at your carrier and your life, consider what is influencing you at this stage of your life.
a. What are you reading?
b. What media are you consuming?
c. Who do you associate with or spend time with?
d. What conversations do your repeat with others and yourself?
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
500,000,000 Reasons Economic Developers Should Use FacebookGIS Planning
Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.
In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.
Learn:
1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector)
This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com
Presentation on the rise of Personal Branding and the impact on individuals and companies. Includes 10 steps to start building your brand, influence and impact.
Visual Content Marketing - Show and Tell with Pinterest and Instagram provides tips, techniques and resources for the effective use of these visual tools. Presented at the Madison Non Profit Day on October 2, 2014 in Madison, WI
Next big things in Intenet 2013 - Big Data, Social, Mobile and Real Time Pers...Michael Altendorf
Key internet Trends 2013
Predictions to the next big wave of Internet trends
Big Data
Social networks
Mobile Technology
The Internet of Things
Augmented Reality
The Future – Real Time Personalization
PS: This is the presentation of a lecture! There is a big White Paper upcoming in October!
Social media and Privacy - Australian Computer SocietyTypeset
Social media if firmly entrenched in our society, both in our professional and personal lives. The way we communicate with each other because of these tools has also changed. Understanding what content to share and how the information flows through your network is a critical step in addressing privacy concerns. This presentat
Global coronavirus resource: Connecting people during the COVID-19 pandemic A...Mr Nyak
In the face of the global coronavirus (COVID-19) crisis, we want
to help you stay informed, connected and empowered to
create for people who depend on you, trust you and rely on you
during this time.
As the pandemic continues to escalate, Facebook is focused on keeping
people informed with accurate information as well as supporting global health
experts in stopping misinformation. Our thoughts are with you and your loved
ones, your communities and everyone impacted around the world. In recent
weeks we have seen inspiring examples of individuals and groups helping
each other. People across the globe are stepping up and rising to the
enormous challenge in front of us all.
Many are turning to Facebook and Instagram to stay connected with their
communities. Going live, journalists are sharing vital information in real time;
musicians and fashion designers are giving virtual shows; schools are live
streaming graduation ceremonies; and religious groups of all faiths are
gathering their congregations. Parents are creating Facebook Groups to host
virtual classrooms. Public figures who tested positive are documenting their
experiences in posts and Stories to help educate others. These
unprecedented times have opened the doors to a wave of creative means for
educating and entertaining communities and transforming activities into
virtual experiences.
As we continue to find ways to help people navigate this difficult time and
prevent the spread of coronavirus, one small step is sharing specific ways you
can use Facebook and Instagram to bring people together during the crisis.
We hope this resource helps you continue to inspire, educate and entertain
the world.
In this workshop, we take a look at how Social Media affects your circles of influence - the people and events that surround you and shape you.
As you look at your carrier and your life, consider what is influencing you at this stage of your life.
a. What are you reading?
b. What media are you consuming?
c. Who do you associate with or spend time with?
d. What conversations do your repeat with others and yourself?
An introduction to social media for business use. Identifies ways B2B and B2C businesses can utilize Facebook, Twitter, LinkedIn, and Google to interact with consumers.
500,000,000 Reasons Economic Developers Should Use FacebookGIS Planning
Learn how to effectively implement 5 simple economic development strategies to reach Facebook's audience of over a half-billion people. Facebook isn't just for college students anymore. Today, the most successful businesses and economic development organizations consider Facebook a must-use strategy.
In this video you will learn actionable strategies how to engage customers, businesses, and site selection advisers through Facebook using your Facebook Page.
Learn:
1. Why social media is changing economic development.
2. How to set up a Facebook Page (it's different than your personal Facebook profile)
3. What to post on your Wall to engage people and get fans
4. Which Tabs to use and how to maximize their value
5. How to install economic development-specific Facebook apps (www.Facebook.com/ZoomProspector)
This training is presented by Anatalio Ubalde, CEO & Co-Founder of GIS Planning Inc. (www.GISplanning.com) and Eric Simundza, Product Manager at www.ZoomProspector.com
This presentation explores the potential uses of Facebook for teaching and motivating collaboration between students. Issues of privacy and intellectual property will also be covered, as well as advantages and pitfalls of social networks. I've shared my post-workshop thoughts here: http://theory.isthereason.com/?p=2103
The Ever Changing World of Facebook - Facebook Marketing session 3 of 3Mari Smith
Chris Treadaway and Mari Smith present the final in a series of three online trainings that accompany their book "Facebook Marketing: An Hour A Day" -- access these free trainings as a bonus with the book at http://fanpageworkshop.com
QR Codes - The Basics, plus recommendations for how to use themBusinessOnline
This is a presentation that was orginaly produced to share with our Agency. However, it came out so well, we thought we would share on slideshare. This is a good overview of QR codes, Microsoft tags and how to use them in support of your online marketing efforts.
Identifying your goals and measuring results is essential to creating a successful web presence. And, testing every aspect of your online presence/campaigns is the only way to determine if your efforts are truly effective and how they can be further optimized.
Saavy marketers are utilizing various testing techniques to answer vital questions regarding site and campaign performance – testing everything from wording, placement, color, processing, and flow. The objective is to understand your user’s preferences and goals, and then to identify the best way to present your information so that it enables them to accomplish their goal and compels them toward the desired action.
Information Architecture: Get Your Blue Prints in OrderBusinessOnline
Information architecture is the most critical component of your site, yet it’s often overlooked. When done correctly, it enables users to navigate logically through a site, confidently find the information they seek, and accomplish their goals. Without defining a website's structure, hierarchy, and navigation, you cannot ensure a consistent user-experience, and run the risk of frustrating visitors, and ultimately, losing them for good.
Going Mobile: Serving the Always On, Always ConnectedBusinessOnline
The Mobile space has quickly transformed into a legitimate marketing platform in and of itself, and should no longer be treated as merely an extension of the desktop website. In order to effectively interact and engage with customers accessing your site on their mobile devices, you must first develop a solid mobile marketing strategy and better understand the differences, limitations and opportunities that mobile offers.
Social Media and SEO have never been more intertwined than they are today. Not only are social media elements like Tweets and reviews making their way into search results, but Google’s new social search is a clear indicator that social media’s effect on search is going to continue to grow in importance. By aligning your social media campaign with SEO best practices and your optimization strategy, you not only maximize the ROI of your social media program, but you begin to set the foundation for future organic search success.
Video is quickly becoming an essential element of search engine marketing (SEM), and as technology continues to progress, the method for obtaining search rankings will evolve. Video has the potential to drive traffic and increase brand awareness—but marketers must first develop a clear understanding of how to optimize videos for Search Engines.
International SEO: How to Establish a Global Web Presence with a Localized FeelBusinessOnline
Expanding your online business? You may need a global web strategy. An effective strategy includes a content management system that can handle multiple languages/regions and a process for developing, localizing and promoting content within your targeted countries. Implementing International SEO strategies and tactics also helps increase traffic to your website from countries outside your home market in addition to increasing visibility/findability for locals in foreign markets.
Tapping Into The SEO Goldmine - The Customer NetworkBusinessOnline
Did you know your customers are your secret weapon for SEO? Join BusinessOnLine, and featured guest, Lithium Technologies, for an engaging discussion about the value delivered by online communities and the role they play in search engine optimization.
View-Through Technology: Gaining Insight into DataBusinessOnline
View-through data enhancement enables you to answer these questions. Measuring the impact of content hosted on other sites is no longer a matter of impressions or Sphinns. We can directly measure the impact in terms of traffic, online sales, and conversions — and all of this can happen without a direct link. Join us and see how you can accurately attribute your online PR, social media, and off-site marketing efforts to ROI. And, gain insight into bookmarks and traffic generated through branded searches.
Leveraging Analytics To Improve Your Marketing Efforts:BusinessOnline
When it comes to marketing…we should assume nothing, and test everything. There are hundreds of variables affecting your website and campaign performance. How do you know which elements are working and which ones are holding you back? You test.
BusinessOnline & Crowd factory - Creating Social Campaigns on Your WebsiteBusinessOnline
Sponsored by ReadyTalk webinar series, see how BusinessOnline and Crowdfactory have partnered to add social media features to your most valuable online asset ... your website. This presentation provides inspiration for how to add social features to generate earned media and boost your website performance.
Paid Search is a key element in your online marketing strategy, and when leveraged properly, can be used to attract highly targeted traffic to your site. However, when utilizing sophisticated tools such as Google AdWords, costs can increase, and often times, completely drain your budget if not implemented properly. Join BusinessOnLine as we discuss hidden opportunities and key tactics for managing your account and making the most of your dollars spent.
See how brands like the American Red Cross have leverages social media technology to add engagement features to redcrossblood.org. This webinar highlight technology provided by Crowdfactory.
"Conversion vs. Conversation" - Measure Social Media ROI (2010)BusinessOnline
This deck was presented at a BMA luncheon where we discuss approaches for tracking social media marketing efforts and return on investment. This is a great deck for anyone who wants to learn about how to begin thinking about social media marketing attribution.
This deck was presented at an ABM event in LA. The deck is intended to teach how to plan for a website relaunch. If you are interested in making sure your website development project is a success, make sure to check out this deck before getting started.
2. Who is Michael Weisfeld?
Dir. of Social Media & Senior Web Strategist
for BusinessOnLine
Building Websites & Strategies since 2002
Areas of Web Expertise:
Strategy
Social Media
Search Engine Marketing
Usability
Business Analyst
@mrweisfeld
Background in “Big 5” Management Consulting
4. Agenda
Review: stats & trends
Explore: Privacy Concerns
Present: What did Facebook due to address concerns?
Conclusion
QUESTIONS ??? please hold until the end of the presentation .. there will be time.
6. Facebook Explosion
135,000,000 unique
visits
Highest record in the site’s history
7. To put it in context …
Facebook Market
Share of Visits
Tops Google’s
8. Facebook Explosion
400,000,000+ registered
users
The number of people actively using Facebook –
equivalent to the population of Indonesia, the
world’s fifth-most populous country
http://www.facebook.com/press/info.php?statistics
(04.2010)
9. Facebook Explosion
5,000,000,000 min per
day
The number of minutes spent on Facebook each day
Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
10. Facebook Explosion
1,000,000,000 posts
per
week
The amount of content (web links, news stories, blog
posts, notes, photos, etc.) shared each week on Facebook
Digital Buzz Blog, Social Media Has Grown Up: Stats One Year On, 8.03.09
11. Was the world ready for “Open Social”?
FACEBOOK’S F8 ANNOUNCEMENTS
12. April 21, 2010 – The Big Event
3rd time in FB
history
“Apple-style”
Production
Major Product
Announcements
Developer
Community
http://www.facebook.com/f8
13. Major Announcements
“Like” button
Open Graph protocol
Graph API
"We will keep focused on achieving our
mission of giving people the power to
share and making the world more open
and connected.“
- Mark Zuckerberg
14. Complex Environment
170 user
permission
options
http://www.nytimes.com/interactive/2010/05/12/business/facebook-privacy.html?ref=personaltech
15. Almost as complex at the Constitution
~4800 more
words than 5
years ago
16. Showcase – very cool sites
30+ websites
partnered
with
Facebook to
implement
the new
features
http://developers.facebook.com/showcase/
17. Game changer!
Should the web really
connect people’s
identities and
preferences?
18. The Privacy Issues
“This is about who controls the disclosure of data.
Facebook cannot make that decision for users.”
User controls over information shared with others
Advertisers access to information
“Facebook is trying to change privacy on the Internet, and users
are pushing back,” said Marc Rotenberg, executive director of the
Electronic Privacy Information Center, …
http://www.nytimes.com/2010/05/27/technology/27facebook.html?hp
19. Facebook’s Response to Public Outcry
“We made a lot of changes
at the same time,”
Zuckerberg said regarding
his company’s f8
announcements of the
Open Graph API and other
new Facebook features. “A
lot of what we were trying
to do got lost. We really
need to simplify the
controls… The feedback
we got from users really
resonated with us.”
20. Simplified Controls were Launched
Facebook said it would give its
users simple controls to
determine whether their
information was visible to only
friends, friends of friends, or
everyone on the Internet.
Those settings will be applied
retroactively to everything
users have already published
on Facebook.
include an easy way for users
to turn off its new and
controversial “instant
personalization” feature, which
allows partner sites like Yelp
and Pandora to gain access to
their personal data.
21. Users React
People have expressed their dissatisfaction with
Facebook, but still visit the website.
23. Privacy is a big deal!
During the news conference, Mr. Zuckerberg said this would
be the last overhaul to privacy controls that the company
planned to make for a while. He said the preferences that a
user expressed with the new settings would apply to all future
products and site changes. “The big takeaway is, don’t mess
with the privacy stuff for a long time.”
http://www.nytimes.com/2010/05/27/technology/27facebook.html?pagewanted=2&hp
24. Users are #1
Even if you are the most
popular website on the
Internet.
Our clients have formal
privacy policy protocols that
we should be aware of.
We are “white hat” and take
privacy very seriously.
25. Questions?
Follow the BusinessOnLine Social
Media team on Twitter at:
@BOLSocial
Michael Weisfeld if Tweetting about this session,
P 619.699.0767 x247 please use this hashtag:
Michael.Weisfeld@BusinessOL.com #BOL
Twitter: @mrweisfeld
http://www.linkedin.com/in/michaelweisfeld