Media ppt

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Media ppt

  1. 1. PRESENTATION ON PRESENTED BY:
  2. 2. Channels of communication that serve many diverse functions: • offering a variety of entertainment • either mass or specialized appeal • communicating news and information • displaying advertising messages. The media carry the advertisers' messages and serve as the vital link between the seller of a product or service and the consumer.
  3. 3. • SOCIAL MEDIA • PRINT MEDIA • TELEVISION • NEW MEDIA
  4. 4. GLOBAL TRENDS FOR INDIA • THE Consumer is no longer a dog, but a cat. • More Complex Environment • An Age of Data Deluge
  5. 5. INDIAN MARKET Opportunity to innovate with value added products Loyalty and advocacy AWARENESS AND RELEVANCE BRAND PYRAMID
  6. 6. • Is an Umbrella term that defines the various activities that integrate Technology, Social Interaction and the construction of words, Pictures, Videos and Audio
  7. 7. TRENDS IN GLOBAL ONLINE PRODUCTS  ONLINE SALES: o Software, books, music, videos and flowers .  600million books sold on internet in 2011 .  Air tickets, car and Hotel Reservations(about 21%)  Most Important APPAREL (The men’s category grew faster than Women) – footwear, jewellery, cloths, home decorations stood at 14%.  Health, Beauty, food and beverages stood at 8% and toys, with video games and sporting goods(7%).  facebook
  8. 8. How does the consumer use the social media in making purchasing decisions?
  9. 9. TELEVISION • India is the word’s third largest television market after china and the USA. • India Media ( HD , Set-top Boxes, Recorders , PDL services, Mobile TV and Computer with TV changer) has developed. • Television have multiple factor which is essential part of Human life.
  10. 10. ADVERTISING GROWTH • Television is best way to advertise a product in to the market .
  11. 11. ADVERTISING GROWTH 1. As per market research in 2012 TV advertising sales growth is 35% as compared to 2010 which was 17% increase. 2. Top Market share for advertising field is Food, Banking, daily use material.
  12. 12. TOP 10 SECTORS ON TV
  13. 13. NEW MEDIA NEW MEDIA IN 21ST CENTURY IS RELATED TO INTERNET AND INTERPLAY BETWEEN TECHNOLOGY……. NEW MEDIA HELP TO COOMMUNICATE WITH THE CUSTOMER WITH THE HELP OF VIDEOS AND MULTIMEDIA AND THE WEB……
  14. 14. WAYS OF NEW MEDIA TO COMMUNICATE WITH THE CUSTOMER • INTERNET ONLINE ADVERTISEMENT WEB VIDEOS BLOGS PRODUCT LINKS • MOBILES MESSAGES • SOCIAL MEDIA
  15. 15. BENEFITS FOR BUSINESS •TO COMMUNICATE WITH THE CUSTOMES IN MORE EMOTIONAL ENVIROMENT •BY ONLINE VIDEOS OF ADVERTISEMENT ON INTERNET BYPASS THE HIGH COST ON ADVERTISEMENT
  16. 16. MOBILE • MOBILE IS THE BEST WAY OF NEW MEDIA • IT HELP IN ACCESSIONG INTERNET QUICKLY SO THAT CUSTOMER ENGAGE WITH ONLINE ADVERTISEMENT. • IN INDIA THE COMFORT OF INDIANS IN RECEIVING ADS ON MOBILE IS 72%..WHICH IS MUCH HIGHER THAN AMERICA AND EUROPE…..
  17. 17. SURVEY SHOWING INCREASE IN MOBILE ADVETISING MARKET 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 1 2 3 4 5 6 YEAR RS BILLION
  18. 18. OUTLOOK FOR FUTURE IN INDIA FUTURE OF NEW MEDIA IN MARKETING IS VER GUD……BECAUSE NOW A DAYS LIFE STYLE OF INDIAN CUSTOMER CHANGES….AND IT HELPS FOR THE BUSSINES TO GROW IN FUTURE……

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