Channels of communication that serve many diverse functions:
• offering a variety of entertainment
• either mass or specialized appeal
• communicating news and information
• displaying advertising messages.
The media carry the advertisers' messages and serve as the vital
link between the seller of a product or service and the
• SOCIAL MEDIA
• PRINT MEDIA
• NEW MEDIA
GLOBAL TRENDS FOR INDIA
• THE Consumer is no longer a dog, but a cat.
• More Complex Environment
• An Age of Data Deluge
innovate with value
• Is an Umbrella term that defines the
various activities that integrate
Technology, Social Interaction and the
construction of words, Pictures, Videos and
TRENDS IN GLOBAL ONLINE
o Software, books, music, videos and flowers .
600million books sold on internet in 2011 .
Air tickets, car and Hotel Reservations(about
Most Important APPAREL (The men’s category
grew faster than Women) – footwear, jewellery,
cloths, home decorations stood at 14%.
Health, Beauty, food and beverages stood at 8%
and toys, with video games and sporting
How does the consumer use the social
media in making purchasing decisions?
• India is the word’s third largest television
market after china and the USA.
• India Media ( HD , Set-top
Boxes, Recorders , PDL services, Mobile TV
and Computer with TV changer) has
• Television have multiple factor which is
essential part of Human life.
• Television is best way to advertise a product
in to the market .
1. As per market research in 2012 TV advertising sales
growth is 35% as compared to 2010 which was 17%
2. Top Market share for advertising field is
Food, Banking, daily use material.
NEW MEDIA IN 21ST CENTURY IS RELATED TO
INTERNET AND INTERPLAY BETWEEN
NEW MEDIA HELP TO COOMMUNICATE WITH THE
CUSTOMER WITH THE HELP OF VIDEOS AND
MULTIMEDIA AND THE WEB……
WAYS OF NEW MEDIA TO COMMUNICATE WITH
• SOCIAL MEDIA
BENEFITS FOR BUSINESS
•TO COMMUNICATE WITH THE CUSTOMES IN MORE
•BY ONLINE VIDEOS OF ADVERTISEMENT ON INTERNET
BYPASS THE HIGH COST ON ADVERTISEMENT
• MOBILE IS THE BEST WAY OF NEW MEDIA
• IT HELP IN ACCESSIONG INTERNET QUICKLY SO
THAT CUSTOMER ENGAGE WITH ONLINE
• IN INDIA THE COMFORT OF INDIANS IN
RECEIVING ADS ON MOBILE IS 72%..WHICH IS
MUCH HIGHER THAN AMERICA AND EUROPE…..
SURVEY SHOWING INCREASE IN
MOBILE ADVETISING MARKET
2006 2007 2008 2009
OUTLOOK FOR FUTURE
IN INDIA FUTURE OF NEW MEDIA IN
MARKETING IS VER GUD……BECAUSE NOW A
DAYS LIFE STYLE OF INDIAN CUSTOMER
CHANGES….AND IT HELPS FOR THE BUSSINES
TO GROW IN FUTURE……