Facebook is a social media platform that was founded in 2004 by Mark Zuckerberg and others. It began as a social network for Harvard students and expanded to other universities before becoming available worldwide. The company's mission is to connect people and make the world more open and connected. Facebook owns other popular platforms like Instagram, WhatsApp, Oculus, and others. It has billions of monthly active users and generates revenue through digital advertising.

2. What is Facebook?
 Facebook is a social networking website
 The idea behind Facebook was to provide an online book of
faces for university students to connect and share information
 It was initially a social network for Harvard and expanded in
the following years to any university. It eventually became a
social network for anyone, anywhere in the world.
 Company Overview:
 “Facebook's mission is to give people the power to share
and make the world more open and connected.”
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3. Mark Zuckerberg
Facebook is a privately owned company headquartered in Palo Alto, California.
Facebook was founded in 2004 by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes, all
of whom were students at Harvard University.
By the end of 2005, Facebook expanded to include, first, a network of 800 colleges and universities, then
high schools, and then international students.
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4. Screenshot Mark Zuckerberg's profile (viewed when logged out)
Users 2.94 billion monthly active users (as of 31 March 2022)
Launched February 4, 2004
Current status Active
Written in C++, Hack (as HHVM)
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5. born IN March 19, 1982
 He is a Brazilian-born billionaire
entrepreneur and angel investor based
in Singapore.
 Saverin is one of the co-founders
of Facebook.
In 2012, he owned 53 million
Facebook shares approximately 2% of all
outstanding shares, valued at
approximately $2 billion at the time.
Eduardo Saverin
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6. DUSTIN AARON MOSKOVITZ
born May 22,
1984
Co-founder of Facebook (2004)
In 2008, he left Facebook to co-
found Asana[4] with Justin Rosenstein.
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7. Andrew McCollum
born 4 September
1983
 He is an
American angel
investor and
businessman.
McCollum is a co-
founder
of Facebook and
current CEO of Philo.
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8. Chris Hughes
 born November 26, 1983
 he is an American entrepreneur and
author who co-founded and served as
spokesman for the online social
directory and networking
site Facebook
 He was the publisher and editor-in-
chief of The New Republic from 2012
to 2016.
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9. Uses and Users of Facebook
 A place for a profile picture
 Contact information and "About You" space
 The Wall-- a place where friends can publicly post comments for you (a digital bulletin board)
 Status update-- where you can tell your friends how you are or what you are doing
 News Feed-- regularly updated information about your friends-- groups they've joined,
applications or friends they have added, changes to their profiles
 A space for uploading photos and videos
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10. Key Facebook features
 Facebook started out as a community where users shared information about themselves and different
topics.
 Over time, different features expanded the scope of its capabilities:
 Timeline: User profiles and updates are shown on what it known as the Timeline. Timeline is the
successor to the Facebook wall, which was the original home for user profiles and updates.
 Friends : A primary feature of Facebook is the ability to search for and connect with friends and family.
 News Feed :News Feed enables users to view news from the connections and groups that they follow.
Users can like a given post or comment on it.
 Pages : Pages are the profile and content pages for businesses on Facebook. Pages provide the ability
for businesses to share information and communicate with customers.
 Games: Facebook provides an integrated capability enabling users to play games on their own or
together with friends.
 Groups, Events , Marketplace , Messenger , Video Etc .
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11.  72% of Facebook users don’t trust it to protect their privacy
 … but they use it anyway. Importantly, this figure is much higher than 2020 when
only 47% of users felt Facebook didn’t do enough to keep their data private.
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12. Advantages and Disadvantages of
Facebook
 ADVANTAGES OF FACEBOOK
 It’s a social network- It’s a great way to keep in touch with friends and also
make new friends. You can meet people with your same interest or hobbies,
and even connect with people in your same field of study or job.
 Facebook® allows you to share information and photos, you can blog about
a topic of interest, and you can also connect to other applications like,
Twitter or Flickr.
 Facebook® allows people to connect, to learn from each other, to discuss
issues, viewpoints and share advice. You can also join groups having similar
likes and dislikes
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13. DISVANTAGES OF FACEBOOK
 Sharing too much private information could become a problem so share
only what you are comfortable with sharing. Through your privacy settings
you can control what you share.
 Loss of Productivity. ...
 Identity Theft. ...
 Antisocial Behavior. ...
 Relationship Problems.
 Addiction. According to a study conducted by Leif Denti at the University
of Gothenburg, spending time on Facebook can become addictive. ...
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14. What is Social Networking?
 A phenomena defined by linking people to each other in
some way
 A social network service focuses on building online
communities of people who share interests and/or activities,
or who are interested in exploring the interests and activities
of others
 This is where people develop networks of friends and
associates. It forges and creates links between different
people. A social network can form a key element of
collaborating and networking
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15. BRANDS UNDER FACEBOOK
 Instagram
 Type of Business: Photo and video-sharing app
 Acquisition Cost: $1.0 billion
 Acquisition Date: April 9, 2012
 Instagram is a photo and video-sharing social networking platform that was launched in
2010. Through the Instagram app, users can upload, edit, and tag photos and videos.
 When it acquired Instagram, Meta opted to build and grow the Instagram app
independently from Meta's main Facebook platform; Instagram remains a separate
platform to this day.
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16.  WhatsApp
 Type of Business: Mobile messenger service
 Acquisition Cost: $19.0 billion
 Acquisition Date: February 19, 2014
 WhatsApp is a messenger and calling service available to users
throughout the world. The platform was launched in 2009 as a
low-cost alternative to standard text messaging services.
 When Meta purchased WhatsApp, it was an independent
company that had recently been valued at $1.5 billion.
KARTHIKEYA
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17.  Oculus VR
 Type of Business: Virtual reality technology company
 Acquisition Cost: $2.0 billion
 Acquisition Date: March 25, 2014
 Just weeks after announcing its acquisition of WhatsApp, Meta
followed up by buying virtual reality hardware and software
company Oculus VR. This company was founded in 2012 and
is best known for its Oculus Rift product
 Meta's purchase of Oculus VR gave it an instant presence in
the virtual reality market at a time when developers were
showing growing interest in VR.
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18.  Onavo
 Type of Business: Mobile web analytics
 Acquisition Cost: $100–200 million (estimated)
 Acquisition Date: October 2013
 Founded in 2010, Israeli company Onavo performs web analytics on
other mobile apps to determine customer usage. Meta acquired
Onavo in October 2013 At the time of the acquisition, Onavo was
an independent company. Although Onavo is not one of Meta's
largest acquisitions, Onavo's technology may have allowed Meta to
make crucial early determinations about other companies and apps
to acquire.
KARTHIKEYA
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19. FACTS ABOUT THE FACEBOOK
 Facebook® has over 200 million users
 Over 70% of Facebook® users are outside the United States
 The average person has 120 friends on Facebook®
 More than 3.5 billion minutes are spent on Facebook® each day
 The fastest growing demographic is those 35 years old and older
 Slogan “Facebook® helps you connect and share with the people in your life.”
 Facebook's annual revenue increased by 2,203% over 10 years. …
 Facebook is the 7th most valuable brand in the world.
 Over 1 billion Stories get posted every day across Facebook apps
 79% of monthly users are active daily
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20.  Over 72% of Facebook users also use YouTube, WhatsApp, and Instagram
 Having a strong cross-platform campaign strategy will ensure you deliver the
right message on each platform.
 Facebook is the favorite social platform of the 35-44 demographic
 Instagram takes the top spot among audiences under 25, but Facebook is the
favorite social network for these demographics below:
 Male internet users, 25-34: 15.9%
 Male internet users, 35-44: 17.7%
 Female internet users, 35-44: 15.7%
 Female internet users, 45-54: 18%
 (Facebook currently limits its gender reporting to male and female.)
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21. climate science centre
 Facebook just launched the Climate Science Information Center, a dedicated space within
the app and website to provide users with climate education and resources.
 Facebook’s Climate Science Information Center boasts facts about the ways our climate has
changed and will continue to change, tips on how you can lower your environmental
impact, a list of recognized climate organizations you can follow on Facebook, articles and
videos from various news outlets, and more
 Facebook tells Green Matters it is “committed to tackling climate misinformation,” and the
company is partnered with more than 70 independent fact-checking groups from around
the globe.
 Basically, the Climate Science Information Center is a news feed away from your news feed
filled with climate information — and a much lower risk of encountering misinformation (or
“fake news,” if it’s still cool to call it that). Facebook modeled the center after its COVID-19
Information Center, which more than 2 billion people have reportedly used during the
pandemic.
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22. MARKETPLACE
 What is Ads Manager?
 Ads Manager is your starting point for running ads on some platforms.
 There are some platforms like :-
 Facebook
 Instagram
 Messenger
 WhatsApp
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23. Facebook Ads Manager:
 Over 10 million people advertise on Facebook. And it’s easy to
understand
 why when you look at the data: Facebook has about 2.7 billion
users,
 and people are now spending more than two hours a day on
social media platforms.
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24. What can you do with this Business
Manager tool?
 Create and manage multiple assets such as a
Facebook Page, Instagram account, audience list or
product catalogue, all in one place.
 Control user access and permissions for everyone
who works on your ad accounts, Pages and apps, and
maintain ownership of all your assets.
JITHENDRA
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25. JITHENDRA
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26. JITHENDRA
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27. BLOOD DONATIONS ,COMMUNITY
HEALTH,EMOTIONAL HEALTH
 Blood Donations on Facebook notifies you about blood banks near you that need blood donations.
If you're 18–65, you may see information about Blood Donations in your Feed. You can use Blood
Donations to: Sign up to receive notifications about donating blood on Facebook. See nearby blood
organizations.
 Community health is a medical practice which focuses on people's well-being in a particular
geographical area. This essential public health sector covers programs to help neighborhood
members in protecting and improving their health, deter the transmission of infectious diseases, and
plan for natural disasters
 Emotional Health will be a centralized resource center on the Facebook app with tips and
information from experts worldwide, including NAMI, Kids Help Phone and It's OK To Talk. The hub
will be available globally, with information about your area from mental health officials.
AISHWARYA
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28. PRIVACY AND POLICY OF FACEBOOK
 Privacy and the protection of personal information are fundamentally
important values for Facebook
 We work hard to safeguard your personal identity and information
and we do not allow people to post personal or confidential information
about yourself or of others.
 Facebook keeps data until it's "no longer necessary" or you delete your
account. Different kinds of data expire at different rates, such as search
history clearing after six months. Users' Facebook control panels allow
earlier or more targeted deletion or editing of personal data.
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29. What are the privacy issues with
Facebook?
 In 2020, Facebook paid another $550 million to settle a
privacy lawsuit involving allegations that the company
violated an Illinois state law that requires companies to get
permission from users to store their biometric data, which
include data that links faces to individual identities
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30. MESSENGER
 Messenger is a proprietary instant messaging app and platform developed by Meta
Platforms.
 Originally developed as Facebook Chat in 2008, the company revamped its messaging
service in 2010, released standalone iOS and Android apps in 2011, and released standalone
Facebook Portal hardware for Messenger calling in 2018.
 Later, Facebook launched a dedicated website interface, Messenger.com
 In April 2020, Facebook released a Messenger desktop app for Windows and macOS.
 Messenger is used to send messages and exchange photos, videos, stickers, audio, and files,
and also react to other users' messages and interact with bots.
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31. FEATURES
 Features Sign up without a Facebook account (December 2012) Android users can sign
up to the app without a Facebook account, requiring only a name and phone number.
 Direct messaging(October 2013) Users can send messages to other users without the
requirement of being friends, as long as the user has the phone number of the other
user in their contact list.
 Chat Heads(April 2013) Displays a round icon with a contact's profile photo, appearing
on the screen regardless of which app is open.
 Calls(January 2013) Facebook added voice calling to Messenger users in Canada,
expanding the feature to users in the United States a few days later.
 In April 2015, Facebook introduced video calling in select countries. In April 2016, group
voice calling was introduced, with a maximum number of 50 call participants.
 Facebook's reactions on top of their face, users are able to capture screenshots, and live
filters can change the color or lighting in the feed.
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32. ADVANTAAGES OF MESSENGER
 It seamlessly connects people, cutting across territories.
 Work reports, project estimates etc can be shared in chat session
instantaneously
 The video calling facility ingrained in almost all the business messaging
apps facilitates participants to share ideas, exchange docs and get
conclusions in a jiffy.
 It allows for conducting a virtual conference without bothering to huddle
all the team members physically at one place.
 Integration with third-party apps allows users of business chat platforms to
download hundreds of apps without leaving the platform or accessing play
store.
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33. DISADVANTAGES OF MESSENGER
 Users cannot be sure of who they are talking to through IM. It can be
pretty dangerous if they are not careful.
 Moreover, users may be hoodwinked into the identity of the person on the
other side of the chat. Impersonation, which cannot be ascertained, can
prove detrimental when vital information is being shared.
 There is no denying the fact that exchange of info is instant, but face to
face contact being absent, instant messengers deteriorate into just
machines. Personal bonding among team members seems to be lost.
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34. THANK YOU