Jet Airways is India's largest private airline, founded in 1993 by Naresh Goyal. It operates over 370 daily flights both domestically and internationally. While Jet Airways has a 23% market share, its profitability has declined in recent years. The document outlines Jet Airways' history, financial performance, strategies, and SWOT analysis to improve competitiveness in the growing Indian aviation market.

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Company Background
Light On Naresh Goyal
Key Dates
Market Share
Passenger Load Factor
Cargo Load Factor
Operating Revenue
Profit After Tax
Key Strategies
Communication Channel
Company Hierarchy
SWOT Analysis
Conclusion
Outlines

3. Company Background
• Jet Airways was started by Naresh Goyal.
• It was incorporated as an air taxi operator on 1 April
1992.
• It started commercial operations on 5 May 1993 with a
fleet of four leased Boeing 737-300 aircraft.
• Fleet Size-118 (including subsidiaries).
• Hub-Chhatrapati
Shivaji
International
Airport
(Mumbai) (Primary & Maintenance Base).
• Secondary Hubs-Brussels Airport, Chennai Airport,
Delhi Airport.

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Frequent Flyer Program-Jet Privilege
Airport Lounge-Jet Lounge
Subsidiaries-Jet Lite & Jet Konnect
Domestic Destinations-69
International Destinations-26
Company Slogan-The Joy Of Flying
Parent Company-Tailwinds Limited
Headquarters-Mumbai, India
Key People-Naresh Goyal, Founder & Chairman
Gary Toomey, Appointee CEO

5. Capt. Hameed Ali, Interim CEO & COO
• Employees-13,945
• Operates over 370 daily flights to about 68 destinations
both in India and international.

6. Light on Naresh Goyal: Founder
• Naresh Goyal is the founder and Chairman of Jet Airways,
India's largest domestic airline.
• In May 1974, Naresh Goyal
founded Jet air (Private) Limited to
look after Sales & Marketing
operations of foreign airlines in India.
• Naresh Goyal took advantage of
Open Skies Policy of the Government
of India and set up Jet Airways.

7. Key Dates
• 1993: Jet Airways begins domestic operations flying
Boeing 737 jets.
• 1997: Kuwait Airways and Gulf Air sell their stakes in
Jet Airways.
• 1999: A regional network is launched with turboprop
aircraft.
• 2004: The first international services are started.
• 2007: Acquired Air Sahara and re launched it as Jet
Lite.

8. Market Share
Spice Jet
17%
Go Air
9%
Air India
20%
Mantra
0%
Jet Airways+Jet
Lite
23%
Indigo
31%
Chart issued by DGCA

9. Passenger Load Factor (Percentage)
82
80
78
76
74
72
70
68
66
64
62
60
77.4
78.6
79.3
78.8
2010-11
2011-12
2012-13
67.7
2008-09
2009-10
Passenger
Figure issued by Jet Airways Annual Report 2012-13

10. Cargo Load Factor
250000
200000
181433
187802
2008-09
2009-10
205942
212162
2010-11
2011-12
230057
150000
100000
50000
0
Cargo (Tonnes)
2012-13
Figures issued by Jet Airways Annual Report 2012-13

11. Operating Revenue
1800000
1685259
1600000
1481591
1400000
1200000
1147697
1273677
1046964
1000000
800000
600000
400000
200000
0
2008-09
Figures Issued By Jet Airways Annual Report 2012-13
2009-10
2010-11
Operating Revenue (Rs Lakh)
2011-12
2012-13

12. Profit After Tax
Profit After Tax (Rs Lakh)
20000
0
-20000
2008-09
2009-10
2010-11
2011-12
2012-13
-40000
x
a
T
e
A
t
i
f
o
r
P
-60000
-80000
-100000
-120000
-140000
Figures are issued by Jet Airways Annual Report 2012-13

13. On Time Performance At Six Airports
100.00%
98.70%
98.20%
98.00%
96.00%
95.00%
95.70%
94.00%
92.00%
90.50%
90.00%
87.90%
88.00%
86.00%
84.00%
82.00%
BLR
BOM
DEL
MAA
CCU
HYD
Figures are issued by DGCA

14. Key Strategies
• Focus on improving service, reliability and on time
performance.
• Measures to negate effect of unprecedented increase in
prices of fuel
• Maintain its leadership position in the Indian aviation
industry
• Improve On-time performance.
• Explore the potential for sustained growth in Indian
passenger traffic because of low penetration in the
medium to long term.

15. • Keep operations and growth in line with expected Indian
economy growth which is around 7% – 8% per annum
• Manage risk & short term crisis on account of any global
financial risks
• Manage short term spike in crude oil prices.
• Minimize passing the fuel price fluctuation to customers.
• Network expansion will be around the key focus specially
Gulf and Middle east.

16. Communication Channel

17. Company Hierarchy
Board of Directors
• Mr. Naresh Goyal | Chairman
• Mr. Ali Ghandour | Director
• Mr. Victoriano P. Dungca | Director
• Mr. Iftikar M. Kadri | Director
• Mr. Javed Akhtar | Director
• Mr. Aman Mehta | Director
• Mr. Gaurang Shetty | Director

18. Senior Management
• Mr. Gary Kenneth Toomey | Chief Executive Officer
• Mr. Abdulrahman Albusaidy | Chief Strategy & Planning
Officer
• Mr. Sudheer Raghavan | Chief Commercial Officer
• Capt. Hameed Ali | Chief Operating Officer
• Mr. Ravishankar Gopalakrishnan | Chief Financial Officer
• Mrs. Anita Goyal | Executive Vice President – Network
Planning & Revenue Management
• Mr. Gerry Oh | Vice President - Asia Pacific
• Mr. Gaurang Shetty | Sr. Vice President – Commercial

19. • Dato K. Jeyakanthan | Sr. Vice President - Aircraft Projects
& Product (Technical)
• Ms. Sonu Kripalani | Vice President - Sales (India)
• Mr. Mohammad Ali El Ariss | Vice President – Cargo
• Mr. Raj Sivakumar | Sr. Vice President – Alliances and
Planning
• Dr. Samar B. Srivastava | Vice President – Human
Resources
• Mr. Ashok Barimar | General Counsel & Vice President Legal
• Ms. Ragini Chopra | Vice President – Corporate
Communication and Public Relations

20. • Mr. A K Sivanandan | Vice President – Public Relations
• Mr. Krishnan Balakrishnan | Vice President – Fleet and
Management Control
• Mr. Manish Dureja | Vice President - Marketing
• Mr. Arun Kanakal | Company Secretary and Associate Legal
Counsel
• Mr. Bram Steller | Executive Vice President - International
Sales & Services
• Mr. Emmanuel Menu | Vice President - Continental
Europe, Americas & Canada
• Mr. Belson Coutinho | Vice President - eCommerce &
Innovations

21. • Mr. Arindam Banerji | Vice President – Customer Services
• Mr. Chhattar Singh Tomar | Vice President - Engineering &
Maintenance

22. SWOT Analysis

23. Strength
• Strong presence & good name in the Indian Aviation
market.
• Taking the plane on lease rather than purchasing.
• Ready made distribution network.
• Innovation in services.
• Experience exceeding 20 years.
• Large fleet size.
• Among top 3 in India.

24. Weaknesses
• Too many players.
• Salaries was not high as compared to other airlines so
difficulty to retain employees.
• Financial not sound as compared to others airlines.
• Loosing domestic market share.
• Weak brand promotion.
• Need improvement in in-flight services.
• Old fleet average age 4.78 years.

25. Opportunities
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Untapped air cargo market.
Scope in global services and tourism.
Increasing salaries of people.
Scope in global services and tourism.

26. Threats
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Ongoing economic weakness.
Rapid increase in fuel prices.
Strong competitors.
Overseas market competition.
Regulations

27. Conclusion
• Concentrate on the SWOT analysis.
• Improvise on branding strategies.
• Improving technology to overcome unfavorable weather
conditions.
• Create a program training program for employees.