The current yield management system of Jet Airways can be improved by: - Prompt and effective communication with potential customers about flight schedules and available seats to ensure high occupancy. - Developing a dynamic pricing strategy to fill last minute vacant seats by offering economical fares to customers willing to travel. - Real-time monitoring of seat availability and adjusting fares accordingly can help Jet Airways achieve full occupancy on flights and maximize revenue from existing operations.

1. PRODUCTIONS AND OPERATIONS MANAGEMENT
A
Presentation
on
Naresh Goyal And Jet Airways
Submitted to Submitted By
Prof. Chirag Patel Monika Soni
DBM -SPCE Monika Mishra
Dhaval Patel
Mavaji Chaudhari

2. irways

3. BIOGRAPHY:
 Born in Patiala, Punjab, India in 1949.
 Goyal moved to Delhi to work in his uncle's travel
agency - a modest first step to building a hugely
successful business.
 As an international airline agent, Goyal understood
the industry and as an Indian, he knew the
frustration felt by India's middle classes towards the
state-owned carriers.
 So he decided to launch his own airlines for the
domestic air- travel specially to cater the needs of
India’s middle class.

4.  In May 1974, Naresh Goyal founded Jet air (Private)
Limited to look after Sales and Marketing operations of
foreign airlines in India.
 Naresh Goyal took advantage of Open Skies Policy of
the Government of India and set up Jet Airways.
 After degree he was appointed as the public relation
manager of Iraqi Airways in 1969.
 from 1971 to 1974 was the regional manager for ALIA,
Royal Jordanian Airlines.
 After that worked with the Indian offices of Middle
Eastern Airline, where he gained experience in various
areas including ticketing, reservations and sales.

5. ACHIEVEMENTS
 According to Forbes he is the 96th richest person in
India with net worth of $435 million
 On November 16, 2011, in a unique honour,
Belgium conferred the "Commandeur of the Order
of Leopold II", one of the country’s highest civilian
distinctions, to Mr. Naresh Goyal,
 On August 6, 2010, Mr. Goyal received the
prestigious Lifetime Achievement Award by the
Travel Agents Association of India (TAAI)
 Honoured at the fourth edition of the prestigious
CNBC TV18 India Business Leader Awards, in the
‘Taking India Abroad’ award category, at the Taj
Lands End, Mumbai on January 22, 2009

6. POSITIONS HELD BY
NARESH GOYAL
He is the present Chairman of Jet Airways
 Mr. Goyal was also appointed Chairman of Jet Lite
in 2007
 Mr. Goyal currently serves on the prestigious
International Air Transport Association (IATA) Board
of Governors for the year 2009-2010

7. JET AIRWAYS
 The Jet Airways was founded on 1993 by Naresh
Goyal
 With its first flight in 1993, Jet Airways has come a
long way to becoming the fastest growing airlines in
the world- now all set to change the way you fly- for
the better
 Jet Airways is offering76 Destinations- Each
connected every 5 minutes.
 Jet airways take acquisition and subsequent re-
branding of the erstwhile Sahara Airlines Limited

8. SPECIAL SERVICES….
 Infant and child care
 Expectant mothers
 Unaccompanied minors
 Medical case
 Extra seat
 Guests with disabilities
 Travel with pets

9. THE BIG GAMBLE
 To start an Airline was not a small thing and
involved a big risk.
 Mr Goyal was able to persuade a group of Middle
East investors to back him and with the help of this
backup he launched Jet Airways.
 It was a big gamble, but Goyal sensed that
deregulation was in the air. Sure enough, India's
state monopoly over scheduled air transport ended
in 1994.

10. SERVICES SALES
 Jet has since put its rivals to shame by offering
high-quality service, comfort, and reliability, yet it
operates on a break-even of 65 per cent seat sales
- 20 per cent below that of many rivals.
SERVICE TRACKER
 What is it? =>One type of Questionnaire.
 More then 57000 tracker were collected and
analysed.
 Includes various aspects of services.
 Four scale based feedback.
 Examples of questions.

11. Mile Stones
 1993: Jet Airways begins domestic operations flying
Boeing 737 jets.
 1997: Kuwait Airways and Gulf Air sell their stakes in Jet
Airways.
 1999: A regional network is launched with turboprop
aircraft.
 2004: The first international services are started.
 2007: Acquired Air Sahara and re-launched it as jet lite.

12. MARKET SHARE

13. Q.1 The market share of Jet Airways is falling due to
intense competitions .Should Jet continue its focus
upon business customer under current competitive
scenario?
 Jet Airways adopt marketing mix (4p’s) strategy for
holding its market share in the business.
 The merger of Air India with Indian is creating
another entity,
 Which would pose competition to the leadership
position of Jet Airways.
 To spiraling growth rates in travel by business
travelers
 Adopt aggressive stance against its competitors

14. Q.2 The services tracker instruments devised by
Jet Airways tracking its services quality is a better
instruments than the SERVQUAL instruments. Do
you agree with the statement ? if yes , why?
 Yes , The services tracker instruments devised by
Jet Airways tracking its services quality is a better
instruments than the SERVQUAL instruments.
 The service tracker instrument of Jet Airways is far
more comprehensive.
 Help in identifying any specific areas of
improvement in the various operations of the airline
 It is fundamentally based upon the sequential
incident technique.

15. Q.3 The current yield management system used by the Jet
Airways can be improvised further by prompt communication
with potential customer and ensuring full occupancy in all
flights. What is your opinion?
 The yield management system used by Jet Airways has
scope for improvement.
 System developed by company when flights is depart from
airport, to confirm no seats are vacant.
 So it can be ensured that even the last vacant seat before
the flight departure is sold out to some customer, who is
willing to travel the benefit of economical fares.