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Uploaded byNarudh Cheramakara
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AIrline Marketing Innovation
This document discusses innovations in the aviation industry, including aircraft manufacturing, airlines, and airports. For aircraft manufacturing, it notes a lack of radical design changes and a focus on fuel efficiency. For airlines, it outlines innovations in customer touchpoints, distribution channels like mobile apps and chatbots, payment methods, check-in processes, in-flight entertainment, seating, and ancillary revenue generation. It also provides examples of new aircraft cabin concepts, premium seating options, and business/first class innovations. For airports, it discusses innovations in airport access, amenities, air traffic management, and making airports more environmentally friendly. The document emphasizes that innovation benefits include cost reductions, competitive advantages, and improved customer experience.
