The document discusses adapting presentations to the audience both verbally and visually. Verbally, the speaker should establish relevance, timeliness, proximity and personal impact. Key information should be oriented, defined and illustrated with examples to aid comprehension. Common ground, pronouns, questions and shared experiences can be used. Visually, the speaker should choose aids like objects, models, photos or drawings to enhance understanding and display them effectively using various methods. Factors like important ideas, understandability, number and equipment availability should guide visual aid selection.