Persuasive speaking aims to influence others' attitudes, beliefs, values or behaviors beyond just informing. When shaping a persuasive speech, the speaker should determine the target audience and whether they agree or disagree with the topic to reinforce or reform their position. There are different types of persuasive speeches like dispositional speeches to influence a listener's disposition and actuational speeches to influence behavior. Organizational patterns for structuring persuasive speeches include the refutative pattern to disprove opposing positions, comparative advantages to show one alternative is better than others, and Monroe's Motivated Sequence to catch attention, show a problem is serious, provide solutions, visualize the future, and issue a call to action.

1. Persuasive Speaking

2. What is Persuasive Speaking?
 Def- the process of influencing other people’s
attitudes, beliefs, values, or behaviors.
 Goes beyond just informing.
 Informative speakers are teachers, persuasive
speakers are leaders.

3. Shaping Your Speech
 Determine your target audience.
 If they agree, reinforce their view point.
 If they disagree, reform their position.
 If most of your audience already agree with you, you
should issue a call to action for the group.
 Start by working from shared ideas.
 Sleeper effect- change occurs after the speaker’s
words have time to “soak in”.

4. Persuasive Speech Types
 Dispositional Persuasive Speeches
 Designed to influence listener’s disposition toward
your topic.
 Actuation Persuasive Speeches
 Designed to influence behavior.

5. Thesis Statement Claims
 Claim of Fact
 Focus on whether something is true.
 Claim of Value
 Makes a judgment about whether some concept or
action is good, right, moral, fair, or better than some
other concept.
 Claim of Policy
 States a position about whether specific course of
action should be taken.

6. Organizational Patterns
 Refutative Pattern
 A main point arrangement that persuades by
disproving the opposing position and bolstering your
own position.
 Comparative Advantages Pattern
 Leads the audience to agree that one alternative is
better than the others.
 Invitational Pattern
 Invites listeners to agree with your opinion.

7. Organizational Patterns
 Problem (No Solution) Pattern
 Used to convince your audience that your topic really
is a problem with out presenting a solution.
 Problem/Solution Pattern
 The solution tells listeners exactly what they can do to
solve the problem.
 Problem/ Cause/ Solution Pattern
 Introduce a problem, discuss its cause, then tell your
audience how they can help.

8. Organizational Patterns
 Monroe’s Motivated Sequence
 Step 1: Catch the attention of your listeners.
 Step 2: Show that your topic is a serious problem.
 Step 3: Provide solutions.
 Step 4: Help the audience visualize the future if the
problem goes unsolved.
 Step 5: Call to action.