This document provides guidance on selecting a speech topic by analyzing the audience and setting. It recommends brainstorming potential topics based on your knowledge and interests. Then analyze the audience by gathering demographic data and their knowledge of the topic through surveys. Also analyze the speech setting factors like length, audience size, and equipment needs. Select a topic that is appropriate for the audience and setting. Write a goal statement that focuses the desired audience reaction to your single central idea. Locate information from personal knowledge, research sources, and primary research you conduct. Evaluate sources based on authority, objectivity, and currency. Identify relevant factual statements, examples, expert opinions, elaborations, comparisons/contrasts, and quotations for your speech while avoiding