The document provides guidance for creating an effective informative speech. It discusses establishing a clear purpose, choosing an interesting topic that is relevant to the audience, maintaining audience interest through techniques like storytelling, humor, suspense, and the unexpected, and ensuring audience understanding with clarity, previews, examples, and visual aids. The overall goals are to enhance the audience's knowledge and keep them engaged throughout the presentation.

2. “ A speech to inform shares information with others to enhance their knowledge or understanding of the information, concepts, and ideas presented.” Textbook P. 368

3. GOALS OF INFORMATIVE SPEAKING

13. Ways to Enhance Audience Understanding

18. STRATEGIES TO MAINTAIN AUDIENCE INTEREST

22. USE CONFLICT It fosters Attention

24. USE HUMOR MAKES THE POINT WHILE HOLDING ATTENTION

25. KEEP THE AUDIENCE AT THE EDGE OF THEIR SEAT USE SUSPENSE

28. IN CONCLUSION