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SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II

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Part II of Heather Newman's presentation from SPTechCon on building an end user adoption campaign for SharePoint.

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SPTechCon San Francsico 2016 When SharePoint Needs a Spark - Building an End User Adoption Campaign Part II

  1. 1. When SharePoint Needs a Spark – Building an End User Adoption Campaign - Part 2 Heather Newman, CMO, Content Panda
  2. 2. Tweet this Talk @heddanewman @contentpanda @SPSNashville #SPSNashville @heddanewman Heather Newman
  3. 3. http://info.contentpanda.com/conten t-panda-download-sharepoint-end- user-adoption-success-plan-template Content Panda for SharePoint End User Adoption Success Plan Template Download this template to use for planning out your adoption campaign.
  4. 4. IMPROVEIT! BOOK - ESSAYS ON SHAREPOINT ANALYTICS & ADOPTION The paperback and Kindle editions are available on Amazon. The free eBook is available here: http://www.improveit.how PhotocreditBingImages
  5. 5. Women in SharePoint Launched a new podcast #SpeakingwithWIT on the Microsoft Cloud Show @speakingwithwit @WomeninSP Facebook & Twitter http://www.itunity.com/community/women-in-technology
  6. 6. Knowledge of Fast Track Program End User Adoption Checklist Resources No Adoption = No Value Walk Away With
  7. 7. Technology Acceptance Model Perceived Usefulness The degree to which a person believes that using a particular system would enhance his or her performance Perceived Ease of Use The degree to which a person believes that using a particular system would be free from effort
  8. 8. Focus on the “Why” Not on the “What”
  9. 9. Software is used and consumed by humans
  10. 10. Innovators Early Adopters Early Majority Late Majority Laggards
  11. 11. Adoption Campaign Checklist  Define Your Vision  Choose Executive Sponsors  Define Key Stakeholders  Define Use Cases/Business Scenarios  Gather Your Champions  Release in Phases  Adoption Communication Plan  End User Training  Look to Experts  Make it Fun - Gamification  Measure, Share, Iterate
  12. 12. http://fasttrack.microsoft.com/office End user adoption and governance has not changed in 15 years for SharePoint or Office 365 People just don’t take the time to do it, because its not easy. https://technet.microsoft.com/en-us/library/office-365-onboarding-benefit-process.aspx
  13. 13. Bill of materials Executive announcements Who is your target audience Develop Your communication plan
  14. 14. Release in Phases One division at a time Don’t boil the ocean One workload
  15. 15.  End User Training  Look to Experts
  16. 16. End User Training In-person In-context
  17. 17. Expert Opinions & Guidance There is great information out in the world that exists through sites like IT Unity.com and Microsoft MVP or influencers websites. They have been working on user adoption a long time and their best practices are excellent. Sue Hanley, Jennifer Mason, Robert Bogue, Penelope Coventry
  18. 18.  Make it Fun - Gamification  Measure, Share, Iterate
  19. 19. Make it fun (buck the company culture) Use an online scavenger hunt as a fun way to encourage usage Provide recognition for content contribution or usage Gamification
  20. 20. Measure Share Success and Iterate Broaden Engagement Create Surveys Listen to Issues and Pivot on Them
  21. 21. Leverage Leverage Leverage http://fasttrack.microsoft.com/office
  22. 22. http://www.contentpanda.com/content- panda-for-sharepoint-end-user- adoption-guidance-white-paper Content Panda for SharePoint End User Adoption Guidance This white paper introduces Content Panda for SharePoint. Learn about our company and our technology as well as how to accelerate user adoption; simplify training and support; and promote governance and policies.
  23. 23. Heather Newman CMO, Co-Founder, Maven, Speaker Heather.newman@contentpanda.com Panda Blog: https://www.contentpanda.com/blog/ Marketing Blog: www.creativemaven.com/blog Twitter & Instagram: @heddanewman

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