Save money, save time, and add value to your organization in minutes. This high-energy, high-tech session will help you market association activities and member benefits, and create excitement using inexpensive (and in some instances free) technologies. Learn what free tools can boost your association’s exposure and enhance your member communications. Take it a step further and retool your leadership with user-friendly, cutting-edge technology. Not only will these tools help your association run more efficiently, but they may be a source of nondues revenue as well.
8. What % of staff time
is spent on the phone/
email answering the
same questions?
9. 2009 Survey
• 43% of respondents receive their Chicago A.R. News through
weekly E-blasts, such as the Connection,
• 32% rely on the ChicagoREALTOR.com Web site for news.
• 52% use their association's website for upcoming educational
opportunities.
• 82% of members were not aware that their association had a blog.
• 11% check it at least once a month.
• 28% of members are fans of the association Facebook page.
• 58% of members are concerned about developing a stronger web
presence.
• 48% of members respond that Online Courses suit their CE needs.
10. The downturn of the real estate market has
caused CAAR to reevaluate our role in bringing
members together. We were so busy embracing
the Internet, social media, and e-mail, we allowed
this "old fashion" core mission to fade.
Social media helps members connect, but is not
a substitute for face-to-face interactions.
David Phillips, CEO/EVP
Charlottesville Area Association of REALTORS®
http://www.caar.com
17. Spreadsheet of Answers
• Publish result to web in
real time
• Report to Board of
Directors for action
• Import into email
marketing software
• Import into Gmail/
Twitter
28. Job Description
• Software skill sets
• Social media tools
• Spelling/grammar
• Database entry
• Internet research and
browsing
29. Software Skill Sets
• Microsoft Word, Excel,
PowerPoint
• Video editing software
• Audio editing software
• Picture editing software
• Self hosted WordPress
Blog
30.
31. What is the content?
• Articles
• Pictures
• Videos
• Favorite websites
• Audio
• PowerPoint presentations
• Online documents
• Status update
31
32. “The Houston Association of REALTORS®
offers over 80 technology tools to its
members including a client experience
rating system that allows clients to rate
their experience with their REALTOR® and
allows the REALTOR® to share that
feedback with other consumers.”
Bob Hale
CEO, Houston Association of REALTORS®
Houston, TX
http://members.har.com/Realtor-Rating-Program/
33.
34. What is the right tool?
• Blog
• Flickr
• YouTube
• Delicious
• Hipcast
• SlideShare
• Box.net
• Ping.fm
35.
36. Where does it go?
• Facebook
• Linkedin
• Twitter
• Blog
• Email
• RSS feed
• RSS reader
37. “Write your information in a
simple blog. Short and to the point
is ideal and then push the blog out
via Twitter, Facebook etc.”
Use Ping.fm for single entry of your information.
Rohn Goldstein
CEO/EVP South Metro Denver Association of
REALTORS®
http://rohn1.wordpress.com/
45. Why Blog?
FREE
Become the industry leader
Member relationships
Internal collaboration
Knowledge management
Recruitment
Test ideas or products
Rank high in search engines.
46.
47.
48.
49. Steps to Creating Blog
Select blog name Design Template Create blog settings Choose authors
Set schedule for
Categories Handling comments Creating entries
entries
Favorite Links Adding Widgets Managing risk Marketing the blog
66. The #1thing the Minneapolis Area
Association of REALTORS® has done
over the past few years to improve
the lives of Twin Cities' Realtors is to
produce a rich array of regional
market reporting tools that
focus on the local market!
Mark Allen, RCE, CIPS, CRS
Chief Executive Officer
Minneapolis Area Association of REALTORS®
www.10kresearch.com
67. Categories of YouTube Videos
• Education
• Government Affairs
• MLS
• Legal update
• Code of Ethics
• Member services
79. www.SlideShare.net
• Create a profile
• Upload presentations
• My Slideshows
• Share presentations
• Create a slideshow
Presentation Pack
80. Example PowerPoint Presentations
• 87 Things the REALTOR®
Association does for your
Dues Dollars
• New Member Orientation
• Building Membership Value
with Low Cost Methods
• 8 Reasons Why You Should
Invest in RPAC
81. Insert Call to Action into the
last slide with links to a
special report and your blog.
97. Setup and Maintenance
• Who is
responsible?
• What is the task?
• Has it been
completed?
• How often?
• How long does it
take?
98.
99. Community
Building Contests
• Best video testimonial
• Best marketing idea
• Best LinkedIn discussion
• Best Flickr photos
• Best audio interview
• Best blog post
100. Contest Pays for...
• Marketing expenses
• Time invested in
creating content
• Interaction among
members
• Feedback
111. http://BudURL.com/aei2010
• Social Media Performance Guide for
REALTOR® Associations
• Association Executive Insight
• PowerPoint presentations
• Assessments
Editor's Notes
You must be logged into your account to upload videos. Videos have a maximum time limit of 10 minutes and no more than 1GB of file space.
Upload videos to your account in a few simple steps:
Choose upload on the upper right side of the screen.
Choose browser for video. This is similar to inserting a picture into the MLS. Note that it is best to create a folder in My Documents called My Videos if none exists. Select the video and press OK.
Choose upload video
While the video is loading add additional information about the video.
Title must clearly identify the purpose of the video and include key words when people search for the video.
Write a description that defines the purpose of the video and why others should watch it.
Add tags or keywords to each video that define the purpose of the video
Note the tags should include key words from the title and first few lines in the description. This will help the videos rankings in the search of videos similar to these key words.
Once the videos have been uploaded to YouTube then each video will contain two different windows to share your videos with the world.
URL – Each video automatically creates its own link that can be included in email marketing blogs or websites. Once the link is clicked on then a new browser will open and will play the video while including other related videos to preview on the side. Click on http://www.youtube.com/watch?v=XneiT8JM85Q as an example. This is the easiest way to share videos but has its own limitations.
After the video is played other videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
On the right side of the screen others can see related videos with similar titles and keywords will show afterwards distracting or confusing the viewer.
SlideShare is an online community of sharing Microsoft PowerPoint presentations and other documents with the world. Individuals will upload their presentations, view other, make comments, send messages and form groups to help one another gain knowledge on subject matter.
SlideShare allows you to create a profile, upload presentations, and then give you additional options to embed into your website or blog. Sharing information will position yourself as the expert in your marketplace as others will be able to see your content in many locations online.
Once you have created a profile on SlideShare you can now begin uploading Microsoft PowerPoint and other documents to your profile.
Here are the steps:
At the top middle of the screen click the Upload link
Browse your computer for
Please read Appendix G Photos for Social Media before beginning this module
Flickr is one of the most popular social networking site for sharing photos online. It works with many of the other social media sites like WordPress, Facebook, Feedburner, and has the RSS feature to make photos appear on any website of your choice.
There are many different ways to use Flickr included below but not limited to the following:
Create profile that people can get to know you and your style of photos that you upload online.
Upload photos into one convenient online location.
Add titles, tags and descriptions so that photos can be found quicker online.
Batch and organize photos into groups quickly.
Create photo sets or albums to share with others.
Share photos with other social media sites using RSS feed for photos sets.