This document discusses the emerging field of personalized medicine and how genomics is enabling more targeted medical treatments. It provides examples of how genetic testing can identify patients who will benefit from certain drugs, like Herceptin for breast cancer patients with high levels of the HER-2 gene. The document also outlines some technical, social, and ethical challenges to widespread adoption of personalized medicine, such as improving genetic testing technologies, educating physicians, and preventing discrimination based on genetic information.