Pharmacogenomics is the study of how an individual's genetic inheritance affects their body's response to drugs. It involves studying the genetic basis for variability in drug efficacy and toxicity. The goal is to develop personalized medicine by understanding how genetic factors influence an individual's ability to metabolize and respond to drugs. Key factors that can vary between individuals include drug metabolizing enzymes, drug transporters, and drug targets. Genetic variations in these factors are associated with differences in drug efficacy or risk of adverse effects. Pharmacogenomic testing helps identify genetic polymorphisms that can predict drug response and dosing requirements.