This document provides an overview of using social media for non-profits. It discusses the different types of social media platforms and how they can be used to engage audiences, raise awareness, funds, and support. It also covers challenges like ensuring content reaches the right demographics and translating online engagement into real-world actions and change.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Using Social Media Effectively pdf with notes - GSAEDeirdre Reid
Don’t create that Facebook or Twitter page yet! There’s prep work to be done. Learn what to do before diving into social media, or, if you already jumped, how to ensure a good return on your time investment. You’ll learn to plan, monitor, measure and use the tools effectively.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Community consultation on Green Collar Job creation in the inner-cityWes Regan
A brief presentation on the potential job creation role of Green Roofs, Solar Thermal Installations and Elastomeric roof painting (white roofs) in Vancouver's inner city.
Social media & public relations power point (ncfpd 2009)Karen Freberg
This presentation was for the National Center for Food Protection and Defense (NCFPD) as a social media training tool for professionals and researchers in social media.
Social media engagement must be designed. This slide deck includes discussion of the social media funnel, how to design engagement, barriers to engagement, a sample engagement calendar, and examples of nonprofit organizations engaging effectively on Facebook, Twitter, and YouTube.
Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Did you build it and no one came? You must get out there, identify influencers, and engage with them.
Chris talks about earned media marketing: how to get off your duff and get out there online.
Chris Abraham goes through a real case study for Mizuno Running. He shows how his team helped introduce their Mezamashii “brilliant” run project not only to the top runners, athletes, and celebrities, but to all runners. He also tells how to find the right online influencers, bloggers, and the social media savvy.
I gave this presentation to Jeff Bieber's American University COMM 567 class (which is focused on "Communications and Social Change"). The class is in the progress of mapping out a sexual assault awareness/prevention campaign targeted to the American University campus and is having a variety of guest speakers join them on their journey. As someone always interested and previously very active with this issue, the experience could have not been more meaningful. Social Media is absolutely a tool in the tool belt for Social Change.
a work on social media marketing
The Intro of Social Media Marketing (Some theories)
-Why Social Media Marketing
-Definition
-Components/ Characteristics
-The motivation of online participation
-how to influence people
Social Media Marketing
-The convergence of e-commerce & social media
-Opportunities and Strategies
-The best practices of Social Interface Design
-The measurement of Social Media Marketing
Supplements:The cases of industrial practices
Presented in April 2010 at the National Hospice and Palliative Care Organization's conference, this slideshow discusses demographics, strategy, HIPAA concerns, social media policies and specific pros and cons for Facebook, Twitter, YouTube and blogging.
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
Using Social Media in Substance Abuse Treatment & Recovery was presented at the New England School of Best Practices in Addiction Treatment on September 15, 2011 in Waterville, New Hampshire by Jennifer Barbour of Another Jennifer Writing Lab.
Community consultation on Green Collar Job creation in the inner-cityWes Regan
A brief presentation on the potential job creation role of Green Roofs, Solar Thermal Installations and Elastomeric roof painting (white roofs) in Vancouver's inner city.
Welcome to the Spring 2010 issue of the Mobius Strip, a newsletter for coaches, consultants, facilitators and interventionists interested in transformational approaches to organizational behavior work. With this issue we continue to fulfill our aspiration to provide thought provoking articles on topics of shared interest, thought pieces on pedagogy or change models, and highlight contributions to the field of executive education.
This brochure overviews our transformational offerings, including: Personal Insight Workshops, Beyond Yes, Personal Mastery Intensive, Women\'s Leadership Program and Facilitator Development Program.
Mobius is a premier coaching, training and leadership development company. We bring the best in class offerings in transformational learning to senior level audiences. The programs we offer synthesize organizational systems thinking, mindset and capabilities knowledge and personal character development. They are highly customized to each client context and tailored to maximize specific strategic impact.
Your customers are already talking about you online. Do you like what they are saying? Social media is a powerful tool to connect and engage with friends, community members, and customers, both locally and online. How can you utilize these platforms to be effective for you and your company? Learn about the power of online brand communication, and the power of good word of mouth.
This course will cover the different platforms that businesses need to know, best practices, and upcoming platforms. The class will then focus on the specifics of executive leadership on social media, especially the importance of tactical transparency, and legal issues, copyright issues, and privacy issues. The application of social media strategy will be a final point used to tie the day together.
Successful social strategies for small businessJenn Gleckman
Earlier this month I was asked to present to the local chamber on social media, including strategy considerations along with 5 social sites. Covering all that content in an hour meant that this ended up as an overview presentation directed at small business owners.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Social Media - Finding and Maximizing the Right Channel(s) For Your BusinessHeidi Richards Mooney
In today’s society where technology is changing at the speed of light, social media has become an essential part of business success. With so many different social media platforms, its become increasingly difficult to know which one will be successful for your business. To help you to decide which social media platform will be suitable for your business, Heidi will discuss the top 5+ social media channels, how they are best used, why they should matter to your business, including:
How to decide which channel(s) to participate in, and what to share on your best platform
How to Promote Your Social Media Channel to Find and Increase Your Audience/Prospects
How to Use Social Media to Become the Go-to Expert in Your Industry, Where Everybody Knows Your Name
A guest lecture presented to students at Simon Fraser University's School of Communications regarding emerging policy issues in the social innovation space, government downloading, trends and practices in social enterprise and typologies of social purpose ventures.
The Rise and Implications of Social Enterprise in East Vancouver Wes Regan
Social Enterprise has become an increasingly high profile concept in community economic development, but as government downloading and privatization continues to change the nature of service delivery and accountability in communities how do we best measure the full range of impacts social enterprise are increasingly expected to bring, mitigate potential externalities or negative impacts, and sort through the ambiguity that exists in the social economy space as they continue to proliferate? Social enterprise, social purpose business, social impact business, enterprising non profits, community interest company, community contribution company, for-profit social venture, non-profit social enterprise, the typologies alone are diverse and often interchangeable. This presentation was given to Groundswell Economic Alternatives School in Vancouver's Downtown Eastside in January 2015 and builds on soon to be published research conducted by graduate students Wes Regan (SFU, Urban Studies) and Jeremy Stone (UBC SCARP) for the Canadian Centre for Policy Alternatives. It also builds on Regan's work over the past 6 years in community economic development and the trends he has seen in community micro-finance, social enterprise and business development and gentrification.
A presentation to new undergraduate students at Simon Fraser University considering a major in the Faculty of Environment from an alumnus of the university working in sustainable community economic development.
Hastings Crossing BIA is Canada's first Social Innovation Business Improvement Area. The 2014 Executive Director's Report highlights the programming and advocacy of the organization from 2011-2014 and showcases the various Community Economic Development focused projects of the organization.
Affordability, Gentrification and Adaptation in Vancouver, CanadaWes Regan
Vancouver is one of a handful of global cities where real estate values have grown exponentially as investors from within North America and around the world continue to seek safe and attractive investment options. However, as home prices have continued to rise, Vancouver's average income levels have remained stagnant. The local housing market has become de-coupled from the local "real economy". This, along with increasing costs of child care, food and drinks, post secondary tuition, fuel, insurance and other factors have contributed to a crisis of affordability in the city.
The debate in Vancouver has been heated, with many framing the issue in terms of wealthy mainland Chinese often being the assumed cause of the housing price inflation, but at the same time the discourse in Vancouver has cautioned the city to not lay the blame for its un-affordability crisis one any one single group of people, particularly on basis of race or nationality. As this discourse is unfolding there is evidence of adaptation and innovation happening in both the property development sector, in local government, and in the local populations particularly affected by cost of living challenges, mainly younger adults choosing to remain in Vancouver. These are evidenced through such things as innovation in land use and planning, built form, social enterprise and the sharing economy.
Due to the nature of Vancouver's geography and the temporal pattern of development over the past few decades there is speculation, and early evidence, that developers and even the City of Vancouver itself are now focusing on Vancouver's Eastern neighbourhoods to absorb new housing as the downtown core and western neighbourhoods are believed to be nearly fully developed. This has caused concerns about displacement and gentrification and has resulted in numerous forms of activism. This blend of resistance, adaptation, innovation and speculation is examined through a discourse analysis of local media in Vancouver and numerous case studies highlighting examples of innovation, adaptation and resistance in the city. It was shared by Wes Regan, Executive Director of the Hastings Crossing Business Improvement Association and Graduate Student at Simon Fraser University's Urban Studies Program, at the Urban Land Institute Cascadia Young Leaders Conference in Portland Oregon, July 2014.
Urban Farming is an emerging sector filled with great potential and many barriers. Policy makers and staff at the municipal level contribute to both the realization of this potential, through aspirational/activist policy making and risk-management rooted barriers that urban farming actors confront as their various forms of ventures challenge traditional land use and planning in western cities such as Vancouver, Canada. This presentation was given to students at the University of British Columbia's School of Community and Regional Planning in September of 2014 by Wes Regan, founding Director of the Vancouver Urban Farming Society and Co-Founder of Urban Stream Innovation, a food systems technology firm in Vancouver.
Hastings Crossing BIA - Social Innovation, Social Inclusion and the Tensions ...Wes Regan
Forming a new Business Improvement Area in a low-income community (that's in the midst of developmental pressures and change) takes careful consideration, collaboration and a unique approach to program development. Concerns of gentrification and displacement are valid as new businesses and new forms of development change the makeup of the retail mix and cultural experience of these urban communities. The arrival of new businesses, the growth of social enterprise and renewed interest in these areas can also be leveraged though. This presentation examines the creation and early programming focus of the Hastings Crossing BIA (formed in 2011) as it considered how best to go about supporting businesses and property owners, but in a way where culturally appropriate and socially inclusive programming would not further alienate or discriminate against low-income residents who showed concern for such things as policing of public spaces, criminalization of poverty, displacement and loss of local community assets.
BOB, a partner in socially responsible development
Social media for non profits Aug 2010
1. Social Media for Non-Profits Wesley Regan, Communications Liaison
2. What is social media ? - Web-based multimedia and communications tools and the content created through and for them predominantly by the users i.e. the audience themselves - The democratization of knowledge and information that transforms people from content consumers to content producers. It is Chaotic Self satisfying Very fast-acting Largely uncensored difficult to control Used mostly by younger demographics Can be a kingmaker or a cancer to brands and causes
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5. The greatest challenge for non-profits In my opinion the greatest challenge for non-profits in using Social Media is that it is a playground created for and dominated by egotism, marketing and advertising- NOT social and environmental advocacy or political activism. It’s also a playground dominated by the youth demographic.
14. Influencing political behavior or influencing consumer behavior Bronwen -Encourage political activism -Don’t buy farmed, buy wild -Not politically aligned, but politically engaged -Potentially critical of any government (private funding) -Highly critical of a particular industry yet working with it to affect change Wes -Encourage civic engagement -Buy local (social purchasing directory and local business blogs/tweets) -Not critical of government or business instead, support positive initiatives from either -Remain A-political and pragmatic (gov funding)
15. Changing perceptions and challenging values Other non-profits focus on causes that are more rooted in values and perceptions that are at work on a personal, community or family level such as domestic violence or a disease or cause of suffering. A campaign to change perceptions or challenge values can be neither political or consumer based so what is our use for social media here? Emotion Impact Internalization Action A venue for impactful content to reach a wide audience and produce positive actions as a consequence? To change perceptions and challenge values takes time and emotional appeal more than cerebral intake. See George Lakoff ‘s Political Mind
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18. Once you have all these issues sorted out then you can dissect how each social tool can benefit your PR, marketing or communications plan. How I like to think of it , my communications plan is like a symphony where different instruments do different things. Each tool or instrument has a different temporal value and should be used to support the others. Long term: website, blog, Facebook, LinkedIn (the bulk of your content, engagement, networking, and drivers of your identity and cause) Medium term: Facebook Events/Groups (a gathering place for calls to action) Short term: Twitter and other microblogging apps (call to action, direct traffic) Random hits: Flickr, Twitter, (micro-bursts of info and reminders) Consider the tools in the toolbox
19. Before you start the conversation make sure you know WHY and what you want to get out of it…
20. Is your social media campaign predominantly text visual or audio? Some causes or topics are more powerfully represented through different sensory mediums . Podcasts Flickr Music Video If you have a charismatic spokesperson who is a good speaker USE that voice. If you have impactful images use them. Sometimes people can get the point quicker from an image with one sentence below than from a descriptive paragraph. The explore the MEDIA part of Social Media CONTENT IS KING
24. Website : If you intend to create a comprehensive plan for engagement through social media including viral ads, contests, user generated content, multimedia aimed at directing traffic to your site, petition, event etc. you have to be ready for a home run. The only thing worse than having a successful viral ad or contest or UGC push is having a website that can’t turn that attention into ACTION . Specifically the actions you need to achieve your mandate. The two words you need to remember most with your website are CONTENT and ACTION . What kind of content will keep people coming back here and how can we translate that attention into action? Is your site set up to create opportunities for action ? Donation? Petition? Contact info for MLAs or MPs? Useful links? Get ALL your ducks in a row before you start engaging
26. Sites that have a blog enjoy on average: 55% more website visitors 97% more inbound links (a key factor in SEO) 434% more indexed pages Than sites that don’t (Forrester Research, 2009)
27. 1,987 Visits to BOB’s Website (4,585 pages viewed from the 17 th or July to the 17 th of August) : Where did they come from? Source visits google / organic 804 (direct) / (none) 613 facebook.com / referral 159 google.com / referral 62 google.ca / referral 47 twitter.com / referral 19 vancouverobserver.com / referral 19 hootsuite.com / referral 15 google.pl / referral 12 google.de / referral 10 A brief look at some Analytics for BOB (August 17th, 2010)
28. Page Name Number of Page Views 1. / Homepage 557 2. /hrservices/employment-opportunities.asp 398 2. /blog/ 178 3. /blog/index.php/vibrant-arts-celebrate-chinatowns-125-year-heritage/ 165 4. /blog/index.php/everything-but-the-kitchen-sink-emporium/ 149 5. /blog/index.php/a-hastings-bia-coming-soon-have-your-say-august-12th/ 127 6. /blog/index.php/everything-but-the-kitchen-sink-emporium 116 7. /contact/staff.asp 81 9. /blog/index.php/tag/urban-planning/ 79 Top pages
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30. If you have more than one person in your office then you should have more than one person blogging . The same goes for updating Facebook and Twitter. Don’t put your social media responsibilities solely in the hands of your communications person. Are they the only sociable person you employ? Your blog
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32. Sometimes social media can’t reach the people you need to. Always consider these things before you spend time orchestrating your social media activities in support of your overall PR and communications outreach. -Demographics -Cultural nuances -Actions required If you want to build support, build identity, raise funds, raise awareness you absolutely should be using SM in your outreach. But sometimes the people you need to be in touch with most, the ones you help, require a different kind of communication. Don’t begin your comm plan with SocMed, perfect it with it. An important thing to remember…
33. Another important thing to remember : The internet and social media are both continuing to grow. And social media users are maturing as more join the flock
Malcolm Gladwell has been critical of social media for social change because it creates weak social ties, this relates largely to the fact that it was created to serve egotism, marketing and advertising in my opinion. But it can still be used by us.
I’ve used social media as a tool for people and businesses to go through BOB rather than to BOB. But to do it I have had to create much content in house. The Blog has helped to create an intellectual identity that resonates and has received attention that has seen it incorporated into mainstream media and garnered attention from supporting ministries or organizations.
Brownen has directed content through her social media apps to similarly build identity and to keep the buzz going. Has not relied too heavily on in-house content but has aggregated external content and disseminated it through her tools.
Many other non-profits exist to change perceptions or challenge values.
So make friends, add good links and ask for links in return. Post links to university research or profs and cite credible news sources in your blog. Chances are good they’ll see you linked to them and they might refer back to you. It’s happened to me several times and it spikes traffic for sure.
Put your communications plan in their hands, ask them to help you craft your plan for social media engagement, a blogging guide and some rules for posting content but don’t leave them as your only point of social contact or only source of creative content for your org. Chances are you have numerous creative and smart staff who can write and may in fact enjoy writing, and that is the great strength of your organization when it comes to social media. Capitalize on it. Or think of it this way. If you want thousands of people, or millions, to be engaged in a dialogue with your organization does it make sense to have ONE person trying to engage them?
A great example is from a friend and colleague who works for the united nations and International Institute for Child Rights and Development, Centre for Global Studies, University of Victoria (--We are an NGO & an Academic Institute)