Social Media - NALHFA conference May 2011
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Social media is an interactive form of media that allows for real-time feedback and sharing of information. It includes tools like Facebook, Twitter, YouTube, and Flickr. The Fairfax County government uses social media to engage with residents, provide timely information to large audiences, and answer questions. Some key initiatives have included providing updates about H1N1 vaccination clinics on Facebook and Twitter and addressing resident questions during Snowmaggedon 2010. Mobile access to social media is increasing as more people use smartphones.
![Social Media: Staying in Touch with Today’s Online Community Jeremy Lasich, Deputy Director Fairfax County (VA) Office of Public Affairs [email_address]](https://image.slidesharecdn.com/nalhfaconference-may2011-110524132716-phpapp01/85/Social-Media-NALHFA-conference-May-2011-1-320.jpg)
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Social Media - NALHFA conference May 2011
- 1. Social Media: Staying in Touch with Today’s Online Community Jeremy Lasich, Deputy Director Fairfax County (VA) Office of Public Affairs [email_address]
- 9. Changing Times Anyone with a cell phone or a computer can be a reporter and share pics, tweets and more; rapidly changing world
- 17. Fairfax County Social Media
- 20. Facebook
- 23. Facebook Stats April 2009: 683 April 2010: 4222 April 2011: 6000+
- 32. Twitter Metrics April 2009: 532 April 2010: 2608 April 2011: 4200+
- 36. Flickr
- 37. SlideShare SlideShare is another tool we’re using as the “YouTube for PowerPoints.” This allows us to publish presentations in a central location and to embed them within a webpage
- 43. Facebook Messages Facebook Q&A with Residents
- 48. Open Wall – Questions? Jeremy Lasich, Deputy Director Office of Public Affairs [email_address]
Editor's Notes
- Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
- Explain the changing paradigm, but also discuss that social media shouldn’t be thought of as separate from other outreach methods – natural evolution of the Web.
- Small example of the viral nature of social media and how it empowers people to share our information – especially important during an emergency.
- Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.
- Emphasize and set the tone of information dissemination – there are growing gaps in our communities as traditional media buckle under economic pressures. Even here, washingtonpost provides little coverage of what we all do, for example.