Periscope & Meerkat for Local Government

1. City Manager’s Office

2. City Manager’s Office
2015 SOCIAL MEDIA TRENDS
• Different Platforms for Different Purposes
(Facebook Messenger, Utilities)
• Not a “Zero Sum Game”(5 or More Platforms)
• Anonymous Platforms (Yik Yak, Whisper)
• Fastest Growing Age Segment is 65+
• Video (Vine, Facebook, YouTube, Instagram)
• Live Video Apps – Periscope & Meerkat

3. City Manager’s Office
PERISCOPE & MEERKAT

4. City Manager’s Office
LIVE VIDEO APPS BACKGROUND
• Historical - Livestream, Ustream,
Justin.TV – Ahead of their Time
• Smartphones, Apps, LTE/4G, Wi-Fi,
Social Media Integration
• Periscope Joined Twitter in January 2015
• Meerkat Breakthrough at SXSW 2015
• Periscope Launched in late March 2015
for iOS, Android in May 2015
• Periscope added 1 Million Users in First
10 Days & 7 Million Users as of July 2015

5. City Manager’s Office
PROS OF LIVE STREAM APPS
• Early Adopters Have Advantage
• Offers Real-Time Interaction with Citizens
• Great for Q & A Sessions
• Behind the Scenes Videos
• Live “Look-ins” for Events
• Potentially Help Share Critical Video to
First Responders or Other Remote
Experts

6. City Manager’s Office
GETTING STARTED - PERISCOPE
• Can Login with Twitter or Phone Number
• “Scopes” Can be Viewed for 24 Hours
• People Icon - Profile Icon – Settings -
Select Auto-Save Broadcasts to Save to
Your Camera Roll (iPhone)
• Saved Broadcasts Can be Shared on
Social Media (Facebook, YouTube, etc.)
• Comments & Hearts are Not Archived at
this Time

7. City Manager’s Office
GETTING STARTED CONTINUED
• Click Camera Icon to Start Broadcast
• Add a Title (Consider CAPS)
• Turn Precise Location On/Off
• Create Private Scope by
Selecting Your Followers
• Allow Commenting by
Followers Only or Everyone
• Click Tweet Icon to Share
• Hit Start Broadcast!

8. City Manager’s Office
BEST PRACTICES
• Share on Twitter When You Start
Broadcast
• TV Icon Allows View of Your Twitter
Network is Live or Recently Broadcasted
• Globe Icon Allows Live Broadcast View
by Map or List
• Live Broadcasts Allow Commenting,
Hearts, List of Viewers, Share Broadcast

9. City Manager’s Office
MORE BEST PRACTICES
• Commenting Limited to 72 Characters
• Individual Viewers Can Reply to Other
Users
• To Ban a User, Tap on User and then
Select Block User (in Broadcast) or Under
People – Profile – Followers
• Scopes/Videos in the 10-15 Minute Range

10. City Manager’s Office
PERISCOPE POST BROADCAST

11. City Manager’s Office
MEERKAT FEATURES
• Scheduling up to 24 Hours in Advance
• Facebook Integration
• Username - meerkatapp.co/yourcity
• Meerkat Embed
• API Access
• Cameo & Media Partners (Snapchat)
• Meerkat Library (in Cloud)

12. City Manager’s Office
MEERKAT EMBED
https://meerkatapp.co/embed

13. City Manager’s Office
BROADCASTING TIPS
• Viewers Will Come & Go – May Need to
Repeat to Catch Up Late Arriving Viewers
• Use Hashtags Relevant to Your Video
• Be Aware of Precise Location
• Consider Battery & Space Constraints
• Separate Microphone May Be Helpful
• Double Tap Camera Icon to Toggle
Between Views
• Have Fun!

14. City Manager’s Office
CONTACT INFO & RESOURCES
Luke Stowe
Digital Services Coordinator
City of Evanston, IL
@LukeStowe
lukestowe@gmail.com
#GSMCHAT (Thursday – 3:00pm CDT)