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Social mediabootcamp

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Kyle Lacy
Kyle Lacy

The document outlines an agenda for a social media marketing training session. It covers 5 sessions on using different social media platforms like Facebook, Twitter, LinkedIn for brand awareness, engagement and connections. Each session provides information on setting up profiles, using features and measuring effectiveness. The goal is to help participants understand how to get the most out of social media for their business and establish an ongoing social media strategy and presence.

TechnologyBusiness
1 of 172
 
 
 
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
http://bit.ly/julysocialboot
 
Session 1 The Future of Customer Communication Session 2 Finding and Balancing Your Online Voice
Session 3 Using Facebook for Brand Awareness and Engagement Session 4 Using Twitter for Brand Awareness and Engagement
Session 5 Using LinkedIn for Connections and Engagement
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Biggest Misconception?
 
 
 
 
 
 
 
 
End Session 1
MOST Getting the out of Social Media
Monitoring Objectives Strategy Tools
[object Object],[object Object],[object Object],[object Object],[object Object],Monitoring
 
[object Object],[object Object],[object Object],Objectives
[object Object],[object Object],[object Object],Strategy
[object Object],[object Object],[object Object],Tools
 
 
1. Telling the Story
2. Multiple Touchpoints
3. Integration
4. Brand Awareness
5. Connecting with Influencers
Session 2 End
 
What is a blog?
A place to share stories and establish trust.
What is a blog?
www.wordpress.com www.compendium.com
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Activity
Write out 5 blog post titles and who would read the post.
Activity
 
 
 
 
 
 
 
 
The Fan Page ,[object Object]
 
 
The Fan Page ,[object Object],[object Object]
 
 
The Fan Page ,[object Object],[object Object],[object Object]
 
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object]
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
The Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Facebook Ads ,[object Object],[object Object],[object Object]
Bonus: Importing that Email
 
 
 
 
Session 3 End
 
What is Twitter? http://www.twitter.com
Service that enables its users to send and read other users’ updates known as tweets.
Cocktail Party
 
Tweets
Text-based posts of up to 140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers)
 
@
 
RT
 
#
 
 
DM
Tiny.Url
 
http://bit.ly
 
Profile
 
Name – Bio - Web ,[object Object],[object Object],[object Object],[object Object]
 
Background ,[object Object],[object Object],[object Object]
Tweet Up
 
Lists
 
 
 
 
Search
http://search.twitter.com
 
 
 
 
 
 
 
Hootsuite www.hootsuite.com Web Based Application for Twitter Management
Session 4 End
 
A business oriented social networking site Mainly used for professional networking and has over 48 million registered users in 170 industries
Your Profile ,[object Object],[object Object],[object Object],[object Object]
 
Uploading Contacts
Current Contacts
 
 
 
 
 
 
Past and Present Colleagues
 
 
Recommendations ,[object Object],[object Object],[object Object],[object Object]
 
 
Status Updates
 
The power is in the introduction from your second degree
 
Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Should Be Doing Tomorrow ,[object Object],[object Object],[object Object],[object Object]
Connect With Me ,[object Object],[object Object],[object Object],[object Object]

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