The document discusses the rise of mobile devices such as smartphones and tablets. Some key points:
- In 2011, global smartphone sales surpassed PC sales for the first time. Smartphone and tablet sales are projected to greatly exceed PC sales in the coming years.
- Mobile internet usage is also rising rapidly and is expected to account for the majority of global internet traffic by 2015. Time spent using mobile apps is increasing significantly each month.
- Globally, the mobile revolution is still in its early stages, with smartphone penetration around 30% currently. However, countries like the US are over halfway to majority smartphone ownership.
- In the US, smartphone ownership is highest among younger, wealthier demographics but
This is a collation of some pretty facts about the Indian Digital Scenario in the year 2012. This will help you to have a snap shot of the market for the year 2012 along with some amazing prediction for next 3 years.
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
This is a collation of some pretty facts about the Indian Digital Scenario in the year 2012. This will help you to have a snap shot of the market for the year 2012 along with some amazing prediction for next 3 years.
A taster of the results from IAB & MMA supported research into the UK mobile advertising market (June 2009).
If you want to buy the full report then contact James Cameron on james@camerjam.com
Company Description - AIVtech International Group Co. (“AIVtech” or the “Company”) is a leading manufacturer of consumer electronics
products, such as furniture audio and multimedia speakers in China. The Company plans to capitalize on its strong domestic position
to become a well-known international brand. AIVtech focuses on the integration of electronic devices, such as multimedia speakers, with
furniture and has coined the term “electronic furniture” to describe its products. The Company’s brand—AIV—stands for “Audio & Interactive
Video” and describes the integration of audio and video to provide complete audio-visual systems for its customers. Currently, the
Company classifies its products within three categories: (1) casual furniture audio such as rocking chair speakers and video game chairs;
(2) hi-fi digital and multimedia speakers; and (3) LCD/LED televisions, which entered into production in April 2010. The Company was
founded in October 2004 and is headquartered in Shenzhen, China, and its manufacturing facility is located in Dongguan.
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
Marketers are not focusing enough on the opportunities presented by mobile, according to Business Insider's Henry Blodget. They need to understand that mobile isn’t just another platform but a marketing, communication and sales channel. In this session, he'll discuss the growth of the industry, including emerging ad formats and strategies.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Presenter: Henry Blodget, CEO, Business Insider @hblodget
Company Description - AIVtech International Group Co. (“AIVtech” or the “Company”) is a leading manufacturer of consumer electronics
products, such as furniture audio and multimedia speakers in China. The Company plans to capitalize on its strong domestic position
to become a well-known international brand. AIVtech focuses on the integration of electronic devices, such as multimedia speakers, with
furniture and has coined the term “electronic furniture” to describe its products. The Company’s brand—AIV—stands for “Audio & Interactive
Video” and describes the integration of audio and video to provide complete audio-visual systems for its customers. Currently, the
Company classifies its products within three categories: (1) casual furniture audio such as rocking chair speakers and video game chairs;
(2) hi-fi digital and multimedia speakers; and (3) LCD/LED televisions, which entered into production in April 2010. The Company was
founded in October 2004 and is headquartered in Shenzhen, China, and its manufacturing facility is located in Dongguan.
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
Marketers are not focusing enough on the opportunities presented by mobile, according to Business Insider's Henry Blodget. They need to understand that mobile isn’t just another platform but a marketing, communication and sales channel. In this session, he'll discuss the growth of the industry, including emerging ad formats and strategies.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Presenter: Henry Blodget, CEO, Business Insider @hblodget
[데브멘토tv] 데브멘토 동영상, 김정태 플라스크 대표 1/2부_모바일 비즈니스 수익모델을 찾아라
`카카오톡`에서 `오빠믿지`까지 비즈니스
모델 총망라<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />
‘모바일 비즈니스
수익모델을 찾아라’, 이번에는 카카오톡에서 오빠 믿지까지 모바일 비즈니스 모델을 다 묶었다. 실제 각 분야의 대표적인 업체들이 직접 나와 자신의 시장과 전망, 그리고
자신만의 비법을 들려준다. 우리보다 한발 앞서있는 미국과 일본 사례도 눈여겨 볼만하다.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
5. Smartphone sales overtook PC sales
Global Internet Device Sales
1,000,000,000
900,000,000
800,000,000
Tablets
700,000,000
600,000,000
Units 500,000,000
Smartphones
400,000,000
300,000,000
200,000,000
100,000,000 Personal Computers
-
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Source: Gartner, IDC, Strategy Analy cs, company filings, BI Intelligence es mates
6. And will soon DWARF them…
Global Internet Device Sales
3,000,000,000
2,500,000,000
2,000,000,000 Tablets
Units 1,500,000,000
We are here
1,000,000,000 Smartphones
500,000,000
Personal Computers
-
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012E 2013E 2014E 2015E 2016E
Source: Gartner, IDC, Strategy Analy cs, company filings, BI Intelligence es mates
7. Tablets will also blow past PC sales in a few years
Tablet Sales Forecast
500
450
400
E-Readers
350
300
Units
Sold 250
(millions)
200
We are here
150
100
50
0
2010 2011 2012E 2013E 2014E 2015E 2016E
8. So the future is mobile!
G-20 Internet Access
3,000
2,500
2,000
Consumer
Mobile
Broadband
1,500
Connec ons
(milions)
1,000
Mobile
500
Fixed Fixed
Fixed
0
2005 2010 2015
Source: Boston Consul ng Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight
10. Time spent on mobile apps is rising fast
Total Mobile App And Web Dura on On Android And iOS
140
120
100
80
Minutes Spent
Per Month
(Biillions )
60 Apps
40
20
Mobile Web
0
Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12
Source: Nielsen Smartphone Analy cs
12. Globally, we’re early
Global Smartphone Penetra on Forecast
2,500
We are here
2,000
1,500 Feature Phone Sales
Global Mobile
Phone Sales
(millions)
1,000
500 Smartphone Sales
-
2010 2011 2012 2013 2014 2015 2016
13. The U.S., however, is more than halfway there
Changes In Smartphone Ownership, 2011-2012 (U.S.)
60%
50% 48%
46%
41%
40%
35%
30%
20% 17%
12%
10%
0%
Smartphone Feature Phone No Cell Phone
May-11 Feb-12
14. Smartphone “demo” is young and rich
(but will soon be everyone)
Smartphone Penetra on By Age And Income (U.S.)
90%
80%
80% 77%
74% 75%
69% 70%
70%
65% 65% 65%
63%
60%
60% 58%
56%
53% 52%
50% 51%
50% 48%
43% 44%
41% 42%
40% 38%
31% 32%
30%
30% 27%
23% 24%
21%
20% 18%
16% 17% 16% 15% 16%
10%
0%
Ages 18 - 24 Ages 25 - 34 Ages 35 - 44 Ages 45 - 54 Ages 55 - 64 Ages 65+
<15k 15k - 35k 35k - 50k 50k - 75k 75k - 100k 100k+
Source: Nielsen, January 2012
16. Social is one of the fastest growing
uses of mobile phones
U.S. Mobile Content Usage
80%
Sent Text Message
70%
Share of mobile popula on that has...
60%
Used Downloaded Apps
50%
Used Browser
Accessed Social Network
40%
Or Blog
Played games
30%
Listened to music
20%
10%
0%
Feb Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July
10 10 10 10 10 10 10 10 10 10 11 11 11 11 11 11 11 11 11 11 11 11 12 12 12 12 12 12 12
Source: comScore
17. People spend more time on apps than
they do browsing web
U.S. Mobile Apps vs. Web Consump on, Minutes Per Day
94
81
74 72
70
64 66
43
June 2010 Dec 2010 June 2011 Dec 2011
Web browsing Mobile apps
Source: Flurry Analy cs, Alexa, comScore
18. And social and games are the big apps
Daily Smartphone App Consump on, Minutes Per Category
7
7 10
10 12
11
24
15
25 24
Q1 2011 Q1 2012
Games Social Networking News Entertainment Other
Source: Flurry Analy cs
19. 37% of U.S. smartphone owners check social
networks daily; 64% monthly
U.S. Frequency Of Social Networking Use On Mobile Phones (May 2012)
% of Smartphone Users
% of Total Mobile Audience
Ever in month
Once to three mes per month
At least once each week
Almost every day
0 10 20 30 40 50 60 70 80 90 100
% who accessed a social network or blog (3 month average)
20. Facebook ~500 million mobile users
Facebook Mobile Users
600
500
400
Monthly
Ac ve
300
Users
(millions)
200
100
0
1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q09 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12
21. More than half of Twitter usage is mobile
75%
70%
55%
% of Traffic from Mobile
Pandora
50%
Twi er
33%
Facebook
25%
5%
1%
0%
2008 2009 2010 2011
Source: Mary Meeker, Kleiner Perkins, companies
24. They are (surprise!) mostly using them to communicate
U.S. Social Networking Ac vity On Mobile Phones
% of Total Mobile Audience, Aug. 2011
Clicked on an adver sement. % of Total Mobile Audience, May 2012
Received a coupon or offer.
Posted a link to a web site
Read a post from a public figure.
Followed a posted link to a web site.
Read a post from an organiza on, event, or brand.
Posted a status update.
Read a post from someone they know personally.
0 10 20 30 40 50 60 70 80 90 100
Source: ComScore % who did ac vity at least once per month (3 month average)
26. Taking and sharing lots of photos…
U.S. Mobile Phone Usage By Ac vity, May 2012
Accssed news
Listened to music
Accessed maps
Accessed search
Played games
Accessed social networking site or blog
Accessed weather info
% of Smartphone Users
Used email
% of Mobile Audience
Used browser
Used an app
Accessed news and informa on
Took a photo
Sent text message
0 10 20 30 40 50 60 70 80 90 100
28. Clicking on ads (only 32%)
U.S. Social Networking Ac vity On Mobile Phones
% of Total Mobile Audience, Aug. 2011
Clicked on an adver sement. % of Total Mobile Audience, May 2012
Received a coupon or offer.
Posted a link to a web site
Read a post from a public figure.
Followed a posted link to a web site.
Read a post from an organiza on, event, or brand.
Posted a status update.
Read a post from someone they know personally.
0 10 20 30 40 50 60 70 80 90 100
% who did ac vity at least once per month (3 month average)
29. And mobile monetization still lags desktop
ARPU, Desktop vs. Mobile
$58.95
$25.00
$17.61
$6.62 $5.00
$3.87
Pandora Zynga Tencent
Mobile Desktop
Source: Pandora, Zynga, Tencent
31. Mobile CPMs are lower
Effec ve CPM, Desktop vs. Mobile
$3.50
$0.75
Desktop Internet Mobile Internet
Source: comScore, Vivaki, Mobclix Exchange
32. Including for companies like Google and
Facebook
Google CPC Growth
15%
10%
5%
0%
-5%
-10%
-15%
4Q09 1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q11 1Q12
Source: Company data, Evercore Group LLC Research
33. Smartphone users really don’t like
intrusive ads
Smartphone Owners' Recep vity To Mobile Adver sing
40%
33%
30% 30%
27%
26%
19%
16%
Don't mind adver sing as long as does not disrupt ac vi es Adver sing is acceptable
UK Italy Germany US
Source: Nielsen Mobile Connected Device Report
34. And ads on smartphones may not be
particularly effective…
Smartphone Adver sing Effec veness
34%
28%
27% 27%
24%
22%
20%
19%
17%
14%
12% 12%
11%
8%
7%
4%
Made a purchase on internet Clicked on ad to view full ad or Searched for more info about Made a purchase directly
via PC product offering business I saw adver sed through device based on ad
Italy Germany UK US
Source: Nielsen Mobile Connected Device Report
35. Overall, mobile is still a tiny fraction of
digital ad spending
U.S. Digital Adver sing Revenues
$35
Mobile
$30
$25
(billions)
$20
$15
$10
$5
$0
2007 2008 2009 2010 2011
Source: IAB, BIA-Kelsey, BII es mates
37. One “mobile commerce” theory is this:
Take advantage of a phone’s GPS
to offer something desktop can’t
Mobile users share their location
by checking-in, or allowing app to
track them
Users then receive coupons from
nearby businesses
38. But, local couponing experiments are
not working well
Only 36% of smartphone users
are using coupons or offers
“Groupon Now” numbers have
been unimpressive
LivingSocial abandoned “Instant”
41. Proximity and discounts are not enough
Few customers are drawn into a
store simply because of a sale
They need to be interested in the
products being sold first
They also need to be actively
looking to buy that product at
that time
42. Another idea, “Check-ins,” not going
mainstream
U.S. Geoloca on Service Usage By Demographic
25
20
15
Percentage
10
5
0
18-29 30-49 50+
Age Group
May-11 Feb-12
43. And social referrals to commerce sites are still tiny
Drivers of E-Commerce Traffic
90.0%
80.0%
70.0%
60.0%
Facebook referrals up 92% year-over-
50.0%
year…
Percentage
Of Traffic
40.0% 80.6%
30.0%
20.0%
10.0%
9.7% 7.5% 1.7% 0.5% 0.02%
0.0%
Google Yahoo Bing AOL Facebook Twi er
Source: RIchRelevance
45. “Native” mobile ads…
Facebook just released
“Sponsored Stories” for mobile
Brands can turn an action by a
user into an ad
Highly shareable
~500 million mobile users, ~$500
million revenue
46. Twitter has them, too
Mobile promoted tweets
Mobile revenue surpasses web
revenue many days
~$125 mm mobile revenue in
2012
Also highly shareable, can link to
additional richer info
47. And there may be big
opportunities in social
discovery
48. Contextual relevance
Goes beyond
location
Must understand
user’s buying
habits, preferences,
tastes, etc.
Social networks
have this kind of
information
49. Push, not pull
This is Groupon’s secret
Sent to users when they are
receptive to it
Messages must be infrequent
and relevant
50. Services and experiences – not goods
Works best for service-based
businesses
These kinds of businesses lead
to spontaneous purchases
And these are types of
purchases most likely to be
made on mobile phones
52. Affiliate payouts
Users could recommend
purchases to friends
Users could then be paid out
when friends buy something
Could be used for big-ticket
items that users consider over
time
55. Facebook
500+ million mobile users
Superb mobile engagement
Lack useful location data, as
check-ins did not catch on
Acquisitions like Instagram and
Glancee may help
56. Twitter
More than 60% of traffic is
mobile
Product and ad-platform
inherently suited for mobile
Lots of information about user
interests based on tweets and
who they follow
57. Google
Great combination of assets
World-leader when it comes to
determining relevance
Most popular set of mobile
properties and services
Biggest weakness is relative lack
of social data
59. Foursquare
Fourth most popular mobile
social service in U.S.
Pivoting into local search and
discovery
~20m users; enough to collect
useful relationship data
Needs more users and business
data
60. Pinterest
Very popular on mobile
Lots of commercial potential
Interesting local possibilities
61. Groupon or LivingSocial
Both have experimented with
mobile location-based deals
Results have not been impressive
Both lack any real social data
But… email still mobile, social
and big.
62. Apple
No social DNA, Ping shut down
Massive resources and iPhone
sales could allow them to enter
market as they please
Likely to do it only to sell more
iPhones or differentiate iOS
from other platforms
63. Microsoft
Lots of local business data and
advertising relationships
Partnership with Facebook
provides access to social graph
data (already used in Bing)
Eager to differentiate WP8
Company focus is more likely
on other, more core products
64. Or… new startups!
Facebook only 7 years old;
Twitter 5.
Many ways to combine social+
mobile phones in new, intriguing
ways
Successful entrants will make for
great acquisition targets