- The digital media landscape has changed dramatically in recent years. Digital advertising and content revenues are growing rapidly while print newspapers have seen ad revenue collapse as readers have moved online.
- Google now generates more US ad revenue alone than the entire US newspaper and magazine industries combined, demonstrating the disruption of traditional media business models by online players.
- As consumption of news and other media moved online, digital platforms have seen large audience and revenue growth while print newspapers and magazines have faced declining audiences and revenues.
The digital world has grown rapidly over the past 20 years, with over 2 billion people now online globally. However, two thirds of the world's population is still not connected to the internet. Meanwhile, the market has matured, with most global income now originating from online sources. Additionally, the rise of smartphones and tablets has caused PC growth to stall, with mobile devices now driving the growth of the entire digital market. While globally we are still in the early stages of the mobile revolution, markets like the US are past the halfway point of smartphone penetration. Future growth in the US will likely be slower and come from older, lower income users.
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
The document discusses the rise of mobile devices such as smartphones and tablets. Some key points:
- In 2011, global smartphone sales surpassed PC sales for the first time. Smartphone and tablet sales are projected to greatly exceed PC sales in the coming years.
- Mobile internet usage is also rising rapidly and is expected to account for the majority of global internet traffic by 2015. Time spent using mobile apps is increasing significantly each month.
- Globally, the mobile revolution is still in its early stages, with smartphone penetration around 30% currently. However, countries like the US are over halfway to majority smartphone ownership.
- In the US, smartphone ownership is highest among younger, wealthier demographics but
Michael J. Saylor Intelligent Commerce – now! smics2011
The document discusses 4 global technology trends reshaping companies and economies in 2011 and beyond. Specifically it mentions the rise of mobile trends, with mobile software replacing everything people write, carry and touch today. Entire industries are also being reshaped by mobile software. Companies will need to create hundreds of new mobile apps and mobile front-ends to existing applications to engage customers and manage internal processes on mobile platforms.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
The document discusses trends in the mobile industry for 2013. It notes that as of 2012, there were over 2.5 billion people online globally, accounting for about 35% of the global population. Mobile traffic already accounts for 15% of total internet traffic and is growing quickly. Device sales, especially smartphones and tablets, are pushing more people onto the mobile internet as PC shipments declined in 2012. Tablets are poised for a large increase in sales in 2013, though their adoption has so far been highest among wealthier and older users due to lack of carrier subsidies.
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
Marketers are not focusing enough on the opportunities presented by mobile, according to Business Insider's Henry Blodget. They need to understand that mobile isn’t just another platform but a marketing, communication and sales channel. In this session, he'll discuss the growth of the industry, including emerging ad formats and strategies.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Presenter: Henry Blodget, CEO, Business Insider @hblodget
Mobile Breakfast 2013 - Henry Blodget PresentationthinkLA
The document discusses the growth of mobile devices like smartphones and tablets overtaking personal computers. It notes that while mobile device sales, especially smartphones, are growing rapidly globally, penetration rates are leveling off in major markets after passing 50% and growth is slower for older and lower-income users. The future will see continued global growth in mobile, but at a slower pace than the last few years in major existing markets.
The digital world has grown rapidly over the past 20 years, with over 2 billion people now online globally. However, two thirds of the world's population is still not connected to the internet. Meanwhile, the market has matured, with most global income now originating from online sources. Additionally, the rise of smartphones and tablets has caused PC growth to stall, with mobile devices now driving the growth of the entire digital market. While globally we are still in the early stages of the mobile revolution, markets like the US are past the halfway point of smartphone penetration. Future growth in the US will likely be slower and come from older, lower income users.
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
The document discusses the rise of mobile devices such as smartphones and tablets. Some key points:
- In 2011, global smartphone sales surpassed PC sales for the first time. Smartphone and tablet sales are projected to greatly exceed PC sales in the coming years.
- Mobile internet usage is also rising rapidly and is expected to account for the majority of global internet traffic by 2015. Time spent using mobile apps is increasing significantly each month.
- Globally, the mobile revolution is still in its early stages, with smartphone penetration around 30% currently. However, countries like the US are over halfway to majority smartphone ownership.
- In the US, smartphone ownership is highest among younger, wealthier demographics but
Michael J. Saylor Intelligent Commerce – now! smics2011
The document discusses 4 global technology trends reshaping companies and economies in 2011 and beyond. Specifically it mentions the rise of mobile trends, with mobile software replacing everything people write, carry and touch today. Entire industries are also being reshaped by mobile software. Companies will need to create hundreds of new mobile apps and mobile front-ends to existing applications to engage customers and manage internal processes on mobile platforms.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is...Vivendi Content
Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze
The document discusses trends in the mobile industry for 2013. It notes that as of 2012, there were over 2.5 billion people online globally, accounting for about 35% of the global population. Mobile traffic already accounts for 15% of total internet traffic and is growing quickly. Device sales, especially smartphones and tablets, are pushing more people onto the mobile internet as PC shipments declined in 2012. Tablets are poised for a large increase in sales in 2013, though their adoption has so far been highest among wealthier and older users due to lack of carrier subsidies.
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
Marketers are not focusing enough on the opportunities presented by mobile, according to Business Insider's Henry Blodget. They need to understand that mobile isn’t just another platform but a marketing, communication and sales channel. In this session, he'll discuss the growth of the industry, including emerging ad formats and strategies.
Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey
Presenter: Henry Blodget, CEO, Business Insider @hblodget
Mobile Breakfast 2013 - Henry Blodget PresentationthinkLA
The document discusses the growth of mobile devices like smartphones and tablets overtaking personal computers. It notes that while mobile device sales, especially smartphones, are growing rapidly globally, penetration rates are leveling off in major markets after passing 50% and growth is slower for older and lower-income users. The future will see continued global growth in mobile, but at a slower pace than the last few years in major existing markets.
The document discusses the role of technology in mobile advertising. It begins with comparisons of mobile advertising to other media like TV, print, and internet in terms of growth and impact. It describes how mobile advertising has evolved from early push messaging to more advanced targeted and interactive ads. It outlines how mobile data and targeting capabilities allow for highly personalized ads. The document advocates for an approach to mobile advertising that combines computer science, data analysis, and creative advertising to most effectively reach customers.
This document discusses how brands must adapt to changing consumer behaviors and technologies. It outlines how marketing is being reinvented due to factors like the explosion of channels, digitalization, higher accountability, and fragmented media. Consumers now expect fluid, ad hoc experiences across multiple contexts. Technology trends like the rise of mobile and social media are also driving changes. Successful brands of the future will embrace attributes like being progressive, personal, principled, and focusing on the productivity of their solutions rather than just products. They will tell great stories, seamlessly connect experiences, and align all efforts around continuously serving customer needs.
Israel has a population of around 7.2 million people and has experienced steady GDP growth in recent years. It has a strong high-tech sector with many foreign companies establishing R&D centers in Israel to take advantage of the entrepreneurial and innovative environment. The government provides strong support for investment and economic growth through grants, tax benefits, and other policies aimed at promoting sectors like technology, life sciences, and clean technologies.
The document discusses strategies for designing mobile experiences. It provides examples of different types of mobile projects including:
1) Creating mobile-first solutions that are designed primarily for mobile use.
2) Taking existing content like text and photos and making it accessible on mobile.
3) Porting existing desktop or web applications and ecommerce sites to mobile platforms.
4) Developing entertainment-focused mobile apps for games, video and audio that require deep phone integration.
Slides presenting the attractiveness of Eastern Europe for Venture investors and highlighting market opportunities around Big Data, Cloud Computing and Mobile
The document discusses how screens are proliferating due to the growth of smartphones, tablets, and other connected devices. Some key points made in the document include:
- Nearly 1 billion smartphones were shipped in 2013, with Android and Apple being the dominant platforms. Tablet shipments reached over 225 million in 2013, with Android dominating at around 60% of the market.
- Mobile is driving growth for companies like Facebook, where nearly all revenue growth comes from mobile ads. Mobile also accounts for 13% of e-commerce sales in the US.
- The rise of connected devices beyond smartphones and tablets is expected to continue, including wearables, connected cars, and the "Internet of Things". Digital advertising spending is also
- The MENA region witnessed 99 M&A transactions in 1Q13 totaling $19.19 billion, a decrease in deals but increase in value from 1Q12.
- Egypt was the top targeted country by value with 12 deals worth $11.87 billion, mainly in the construction sector totaling $5.73 billion.
- The largest deal was Orascom Construction Industries' acquisition of Orascom Telecom Holding for $5.72 billion.
Three leading industry analysts explain their femtocell and small cell forecasts, stating their assumptions and debating why they differ so much.
Hear what they have to say:
Dimitris Mavrakis, Informa Telecoms and Media
Joe Madden, Mobile Experts
Caroline Gabriel, Rethink Research
Apple has experienced tremendous success over the past decade through innovative products and effective marketing strategies. They launched game-changing products like the iPod, iPhone, and iPad that changed how people engage with technology. Apple focuses on differentiation through superior design, ease of use, and creating emotional connections with customers. Their marketing emphasizes creating buzz and viral word-of-mouth through innovative product launches and lifestyle-focused advertising. This focus on innovation, customer experience, and brand loyalty has led Apple to become one of the most valuable brands in the world.
The document provides an overview of the global and Japanese mobile market. It discusses key trends like the growth of smartphones and apps. In Japan, smartphones are growing rapidly while major operators integrate new services. Popular gaming and social media apps are driving revenue. The document also shares examples of successful monetization strategies for apps in Japan, including promotions, rewards programs, and in-app purchases. It concludes by discussing future collaboration opportunities between the author's company and partners in South Korea and Japan.
Kathryn Koegel presented on what PR professionals need to know about mobile. She discussed how mobile usage is growing exponentially and will soon surpass desktop internet usage. She noted that almost 1/4 of US households are now cellphone-only. Koegel also reviewed mobile device and smartphone penetration statistics and how minorities are especially active mobile users, conducting activities like social networking and purchases from their phones. She concluded that over 40% of US mobile users now use their phones for media like browsing and applications.
Mobile World Congress 2012 saw the rise of high-end smartphones with quad-core processors and LTE connectivity. HTML5 also emerged as a platform for mobile web. Nokia partnered with Microsoft and released their first Windows Phone while Chinese manufacturers ZTE and Huawei aggressively expanded globally. The conference highlighted mobile's role in connecting various devices and ushering in an era of ubiquitous connectivity through the Internet of Things. It was an inflection point where smartphones transitioned beyond basic devices and mobilized new industries and services.
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA
This document discusses the rise of mobile devices and their impact on digital trends. Some key points:
- Mobile devices like smartphones and tablets now greatly outnumber PCs and are driving growth in connected devices.
- Popular communication apps like WhatsApp, WeChat and Snapchat are seeing massive adoption rates, surpassing text messaging usage.
- Mobile media consumption and online activities like photo sharing are also growing rapidly as people spend more time on their phones.
- Many industries like retail, transportation, payments and advertising now rely heavily on mobile users, who account for over 20% of online traffic and an increasing share of sales and revenues.
- Mobile has extended people's digital time and changed consumption patterns, with smartphones
Open Source Market Overview OW2con11, Nov 24-25, ParisOW2
The document discusses trends in the IT industry including the growth of open source software (OSS) and cloud computing. It notes that cloud computing is driving an industrial revolution in IT, transitioning it from a workforce-intensive to capital-intensive industry. Data shows that the OSS market is growing much faster than the traditional software market. Cloud and OSS are transforming the IT value chain and are largely seen as friendly forces that increase competition, collaboration and standardization.
Four major themes emerged from the keynotes and workshops at Mobile World Congress 2012:
1. The importance of developing an ecosystem to migrate users between services and devices.
2. Mobile fragmentation due to different device specs, OS's, and markets is a huge challenge for developers.
3. Understanding local markets is key to prioritizing global expansion and identifying opportunities.
4. Pioneering new integrated global mobile services carries risk but also great reward.
Lead Gen in the Post-PC World - LeadsCon 2012Twilio Inc
Discussion of the post-pc world, where mobile phones and tablets are the primary computing devices, and how this will affect the field of lead generation. From LeadsCon 2012 in Las Vegas, presented by Twilio CEO, Jeff Lawson
The document discusses the growth of digital media and how consumption habits are shifting online and to mobile devices. Some key points:
- 2 billion people are now online, but 2/3 of the global population is still not connected
- Smartphone and tablet sales are growing rapidly while PC sales have stalled
- Digital advertising and content revenues are significant and growing as consumption moves online
- Social networks now see more time spent than traditional websites like portals
- These trends have disrupted some media like newspapers, and television may be next as viewing goes online
The document summarizes trends from the iMonitor app tracking service. It finds that the number of publication-related iPad apps continues to grow rapidly. While app quality has improved, 40% still have significant issues. Most major US publishers have produced apps for only a few publications. Non-US publishers are more likely to monetize content through in-app purchases or subscriptions. Apple dominates the tablet market and app ecosystem. The document identifies some top performing apps and development partners. It concludes that the market is still evolving in areas like adoption, development practices, and monetization strategies.
Whitepaper: Mobile Media Survival GuidePolar Mobile
The document discusses strategies for media businesses to survive in the post-PC world. It notes that traditional media revenue models are being disrupted by new digital platforms and devices. It recommends that media companies focus first on the Apple iOS platform to reach the largest mobile audience and maximize monetization opportunities through apps, before expanding to other platforms like Android. The document also advocates adopting a "hybrid app" model that uses web technologies for user interfaces and business logic to reduce development costs while providing native-like experiences.
The document discusses the role of technology in mobile advertising. It begins with comparisons of mobile advertising to other media like TV, print, and internet in terms of growth and impact. It describes how mobile advertising has evolved from early push messaging to more advanced targeted and interactive ads. It outlines how mobile data and targeting capabilities allow for highly personalized ads. The document advocates for an approach to mobile advertising that combines computer science, data analysis, and creative advertising to most effectively reach customers.
This document discusses how brands must adapt to changing consumer behaviors and technologies. It outlines how marketing is being reinvented due to factors like the explosion of channels, digitalization, higher accountability, and fragmented media. Consumers now expect fluid, ad hoc experiences across multiple contexts. Technology trends like the rise of mobile and social media are also driving changes. Successful brands of the future will embrace attributes like being progressive, personal, principled, and focusing on the productivity of their solutions rather than just products. They will tell great stories, seamlessly connect experiences, and align all efforts around continuously serving customer needs.
Israel has a population of around 7.2 million people and has experienced steady GDP growth in recent years. It has a strong high-tech sector with many foreign companies establishing R&D centers in Israel to take advantage of the entrepreneurial and innovative environment. The government provides strong support for investment and economic growth through grants, tax benefits, and other policies aimed at promoting sectors like technology, life sciences, and clean technologies.
The document discusses strategies for designing mobile experiences. It provides examples of different types of mobile projects including:
1) Creating mobile-first solutions that are designed primarily for mobile use.
2) Taking existing content like text and photos and making it accessible on mobile.
3) Porting existing desktop or web applications and ecommerce sites to mobile platforms.
4) Developing entertainment-focused mobile apps for games, video and audio that require deep phone integration.
Slides presenting the attractiveness of Eastern Europe for Venture investors and highlighting market opportunities around Big Data, Cloud Computing and Mobile
The document discusses how screens are proliferating due to the growth of smartphones, tablets, and other connected devices. Some key points made in the document include:
- Nearly 1 billion smartphones were shipped in 2013, with Android and Apple being the dominant platforms. Tablet shipments reached over 225 million in 2013, with Android dominating at around 60% of the market.
- Mobile is driving growth for companies like Facebook, where nearly all revenue growth comes from mobile ads. Mobile also accounts for 13% of e-commerce sales in the US.
- The rise of connected devices beyond smartphones and tablets is expected to continue, including wearables, connected cars, and the "Internet of Things". Digital advertising spending is also
- The MENA region witnessed 99 M&A transactions in 1Q13 totaling $19.19 billion, a decrease in deals but increase in value from 1Q12.
- Egypt was the top targeted country by value with 12 deals worth $11.87 billion, mainly in the construction sector totaling $5.73 billion.
- The largest deal was Orascom Construction Industries' acquisition of Orascom Telecom Holding for $5.72 billion.
Three leading industry analysts explain their femtocell and small cell forecasts, stating their assumptions and debating why they differ so much.
Hear what they have to say:
Dimitris Mavrakis, Informa Telecoms and Media
Joe Madden, Mobile Experts
Caroline Gabriel, Rethink Research
Apple has experienced tremendous success over the past decade through innovative products and effective marketing strategies. They launched game-changing products like the iPod, iPhone, and iPad that changed how people engage with technology. Apple focuses on differentiation through superior design, ease of use, and creating emotional connections with customers. Their marketing emphasizes creating buzz and viral word-of-mouth through innovative product launches and lifestyle-focused advertising. This focus on innovation, customer experience, and brand loyalty has led Apple to become one of the most valuable brands in the world.
The document provides an overview of the global and Japanese mobile market. It discusses key trends like the growth of smartphones and apps. In Japan, smartphones are growing rapidly while major operators integrate new services. Popular gaming and social media apps are driving revenue. The document also shares examples of successful monetization strategies for apps in Japan, including promotions, rewards programs, and in-app purchases. It concludes by discussing future collaboration opportunities between the author's company and partners in South Korea and Japan.
Kathryn Koegel presented on what PR professionals need to know about mobile. She discussed how mobile usage is growing exponentially and will soon surpass desktop internet usage. She noted that almost 1/4 of US households are now cellphone-only. Koegel also reviewed mobile device and smartphone penetration statistics and how minorities are especially active mobile users, conducting activities like social networking and purchases from their phones. She concluded that over 40% of US mobile users now use their phones for media like browsing and applications.
Mobile World Congress 2012 saw the rise of high-end smartphones with quad-core processors and LTE connectivity. HTML5 also emerged as a platform for mobile web. Nokia partnered with Microsoft and released their first Windows Phone while Chinese manufacturers ZTE and Huawei aggressively expanded globally. The conference highlighted mobile's role in connecting various devices and ushering in an era of ubiquitous connectivity through the Internet of Things. It was an inflection point where smartphones transitioned beyond basic devices and mobilized new industries and services.
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
The document summarizes key trends in interactive and mobile advertising. It notes that internet advertising is growing rapidly and is on pace to overtake magazines and radio as a share of global ad spending by 2010. It also discusses the rise of mobile internet and how search giant Google is becoming a dominant player in various areas of online advertising. Social media and user-generated content are driving major changes in how information spreads online through platforms like blogs, social networks, and video sharing.
thinkLA Mobile Breakfast 2014 - Henry Blodget PresentationthinkLA
This document discusses the rise of mobile devices and their impact on digital trends. Some key points:
- Mobile devices like smartphones and tablets now greatly outnumber PCs and are driving growth in connected devices.
- Popular communication apps like WhatsApp, WeChat and Snapchat are seeing massive adoption rates, surpassing text messaging usage.
- Mobile media consumption and online activities like photo sharing are also growing rapidly as people spend more time on their phones.
- Many industries like retail, transportation, payments and advertising now rely heavily on mobile users, who account for over 20% of online traffic and an increasing share of sales and revenues.
- Mobile has extended people's digital time and changed consumption patterns, with smartphones
Open Source Market Overview OW2con11, Nov 24-25, ParisOW2
The document discusses trends in the IT industry including the growth of open source software (OSS) and cloud computing. It notes that cloud computing is driving an industrial revolution in IT, transitioning it from a workforce-intensive to capital-intensive industry. Data shows that the OSS market is growing much faster than the traditional software market. Cloud and OSS are transforming the IT value chain and are largely seen as friendly forces that increase competition, collaboration and standardization.
Four major themes emerged from the keynotes and workshops at Mobile World Congress 2012:
1. The importance of developing an ecosystem to migrate users between services and devices.
2. Mobile fragmentation due to different device specs, OS's, and markets is a huge challenge for developers.
3. Understanding local markets is key to prioritizing global expansion and identifying opportunities.
4. Pioneering new integrated global mobile services carries risk but also great reward.
Lead Gen in the Post-PC World - LeadsCon 2012Twilio Inc
Discussion of the post-pc world, where mobile phones and tablets are the primary computing devices, and how this will affect the field of lead generation. From LeadsCon 2012 in Las Vegas, presented by Twilio CEO, Jeff Lawson
The document discusses the growth of digital media and how consumption habits are shifting online and to mobile devices. Some key points:
- 2 billion people are now online, but 2/3 of the global population is still not connected
- Smartphone and tablet sales are growing rapidly while PC sales have stalled
- Digital advertising and content revenues are significant and growing as consumption moves online
- Social networks now see more time spent than traditional websites like portals
- These trends have disrupted some media like newspapers, and television may be next as viewing goes online
The document summarizes trends from the iMonitor app tracking service. It finds that the number of publication-related iPad apps continues to grow rapidly. While app quality has improved, 40% still have significant issues. Most major US publishers have produced apps for only a few publications. Non-US publishers are more likely to monetize content through in-app purchases or subscriptions. Apple dominates the tablet market and app ecosystem. The document identifies some top performing apps and development partners. It concludes that the market is still evolving in areas like adoption, development practices, and monetization strategies.
Whitepaper: Mobile Media Survival GuidePolar Mobile
The document discusses strategies for media businesses to survive in the post-PC world. It notes that traditional media revenue models are being disrupted by new digital platforms and devices. It recommends that media companies focus first on the Apple iOS platform to reach the largest mobile audience and maximize monetization opportunities through apps, before expanding to other platforms like Android. The document also advocates adopting a "hybrid app" model that uses web technologies for user interfaces and business logic to reduce development costs while providing native-like experiences.
1. GoldenMarket vous conseille pour
adapter votre stratégie digitale à
votre stratégie d’entreprise
Voici une présentation intéressante proposée par :
Business Insider
Notre savoir faire
au service de votre projet
Une communication
The futur of Digital 01 70 320 200
www.goldenmarket.fr 01 70 320 200
2. The Future Of Digital
Henry Blodget
CEO & EIC, Business Insider
8. Most of the money is already online
Distribu(on+Of+Global+Income,+2000++
Bo#om%70%
percent%
18%%
Top%30%percent%
82%%
Source:(UN(Human(Development(Report,(Trends(In(Global(Income(Distribu=on(
13. Tablets are now driving all the growth in PC mar
Global$Computer$Shipments$
140,000"
120,000"
100,000" Tablets$
80,000"
60,000"
40,000" PCs$
20,000"
0"
1Q08"2Q08"3Q08"4Q08"1Q09"2Q09"3Q09"4Q09"1Q10"2Q10"3Q10"4Q10"1Q11"2Q11"3Q11"4Q11"1Q12"2Q12"3Q12"
Source:(Gartner,(IDC,(Strategy(Analy5cs(company(releases(
14. So the future is mobile
G>20&Internet&Access&
3,000&
2,500&
2,000&
Consumer&
Mobile&
Broadband&
1,500&
Connec:ons&
(milions)&
1,000&
Mobile&
500&
Fixed&
Fixed&
Fixed&
0&
2005& 2010& 2015&
Source:(Boston(Consul/ng(Group,(Mary(Meeker,(Kleiner(Perkins,(Morgan(Stanley(Research,(Berg(Insight(
21. So the focus is on markets like China, wh
now accounts for ~25% of smartphone sale
Global%Smartphone%Shipments%
!180,000!!
!160,000!!
!140,000!!
!120,000!!
!100,000!!
!80,000!!
Rest%Of%The%World%
!60,000!!
!40,000!!
!20,000!!
China%
!"!!!!
1Q11! 2Q11! 3Q11! 4Q11! 1Q12! 2Q12!
Source:(Gartner,(IDC,(Strategy(Analy5cs,(Canalys,(BII(es5mates(
22. China is already twice the size of US mark
Chinese'Internet'Users'
600"
Total'
500"
Mobile'
400"
Broadband'
300"
200"
100"
0"
June"06" Dec"06" June"07" Dec"07" June"08" Dec"08" June"09" Dec"09" June"10" Dec"10" June"11" Dec"11" June"12"
Source:(China(Internet(Network(Informa5on(Center(
41. „Over--‐the--‐top‟ video is real and growing fa
Digital'Video'Revenue,'2006?2011'
$5,000#
Hulu'
$4,000#
YouTube'
$3,000#
Total'
Digital'
Revenues'
(millions)'
$2,000#
$1,000#
Ne#lix'
$0#
2006# 2007# 2008# 2009# 2010# 2011#
Source:#Company#filings#and#BI#Intelligence#esDmates#
42. Live events are increasingly being viewed o
the Internet
Growth'Of'Total'Live'Video'Viewing'Time'Via'Connected'TV'
Devices'And'Gaming'Consoles'(Q3'2012)'
300%#
250%#
200%#
150%#
100%#
50%#
0%#
2(Jul# 9(Jul# 16(Jul# 23(Jul# 30(Jul# 6(Aug# 13(Aug# 20(Aug# 27(Aug# 3(Sep# 10(Sep# 17(Sep# 24(Sep#
Source:(Ooyala(
43. Digital video advertising is on the rise
Online)Video)Ad)Revenue)(U.S.))
$2,500#
$2,000#
$1,500#
$1,000#
$500#
$0#
2006# 2007# 2008# 2009# 2010# 2011#
Source:(Interac-ve(Adver-sing(Bureau,(eMarketer,(comScore,(BI(Intelligence(es-mates(
44. But as with print, digital = less money than TV
Ad#Loads,#TV#vs.#Digital#
(%#share#of#programming)#
1.5%&
100%&
7.9%&
90%&
24.8%&
80%&
70%&
60%&
50%& 98.5%&
92.1%&
40%&
75.2%&
30%&
20%&
10%&
0%&
TV& Online&video& Streaming&TV&online&
Content& Ads&
Source:(comScore,(June(2012(
48. By the way, “old media” isn‟
the only media being
disrupted...
49. Americans now spend more time on
social networks than portals
Average'Time'Spent:'Portals'vs.'Social'Networks'(U.S.)'
30'
Social'Networks'
25'
20'
Portals'
Average'Minutes'15'
Per'Usage'Day'
10'
5'
0'
Nov62010' Dec62010' Jan62011' Feb62011' Mar62011' Apr62011' May62011' Jun62011' Jul62011' Aug62011' Sep62011' Oct62011' Nov62011' Dec62011
Source:(comScore(
50. 1/7th of the world‟s population now use Faceboo
Facebook(Ac+ve(Users(
1,100(
1,000(
900(
800(
700(
Ac+ve( 600(
Users( Monthly(Ac+ve(Users(
(millions)(500(
400(
300(
200(
Daily(Ac+ve(Users(
100(
0(
1Q09( 2Q09( 3Q09( 4Q09( 1Q10( 2Q10( 3Q10( 4Q10( 1Q11( 2Q11( 3Q11( 4Q11( 1Q12( 2Q12( 3Q12(
51. Time spent on Yahoo, et al, continues to dec
Yahoo%Time%Spent%%%vs.%Total%Internet%(U.S.)%
16%#
14%#
12%#
10%#
8%#
6%#
4%#
2%#
0%#
1Q07#2Q07#3Q07#04Q7#1Q08#2Q08#3Q08#4Q08#1Q09#2Q09#3Q09#4Q09#1Q10#2Q10#3Q10#4Q10#1Q11#2Q11#3Q11#4Q11#1Q12#
Source:(comScore,(Ci-(Investment(Research(And(Analysis(
52. Now, in online ads, it‟s Google, Facebook, and “oth
Google
73. They look at pictures and video.
U.S.$Video$Engagement,$Monthly$Minutes$Per$Ac;ve$User$
472#
425#
378#
324#
276#
231#
152#
110#
93#
63#
Mar#2011# June#2011# Sept#2011# Dec#2011# Mar#2012#
Google#Internet#Sites# iOS#&#Android#Photo#&#Video#Apps#
Source:(Flurry(Analy/cs,(comScore(Video(Matrix(
74. They use their devices while they watch TV
Percentage)Of)Smartphone)Users)Who)Use)Their)Phones)
While)Watching)TV)
90%#
80%#
70%#
60%#
50%#
40%#
30%#
20%#
10%#
0%#
Monthly# Mul5ple#Times#A#Week# Daily##
Source:(Nielsen(Cross/Pla2orm(Report(Q2,(2012(
82. BOTTOM LINE:
Mobile devices =
More Internet usage +
New applications
83. In fact, mobile has made digital 24/7
Share Of Device Page Traffic Over A Day:
Source: comScore, Telefonica, Macquarie Capital (USA), December 2011
90. The “bullish” mobile--‐ad story is the huge
gap between time--‐spent and ad spending.
2011$U.S.$Ad$Spending$vs.$Consumer$Time$Spent$By$Media$
43%$
42%$
26%$
25%$
22%$
15%$
11%$ 10%$
7%$
1%$
TV$ Print$ Web$ Radio$ Mobile$
Ad$Spend$Per$Media$ Time$Spent$Per$Media$
Source: Mary Meeker (KPCB), eMarketer, IAB
93. Mobile monetization still behind the deskto
ARPU,&Desktop&vs.&Mobile&&
$58.95&
$25.00&
$17.61&
$6.62&
$3.87& $5.00&
Pandora& Zynga& Tencent&
Mobile& Desktop&
Source:(Pandora,(Zynga,(Tencent(
94. Mobile CPMs are much lower
Effec%ve'CPM,'Desktop'vs.'Mobile'
$3.50&
$0.75&
Desktop&Internet& Mobile&Internet&
Source:(comScore,(Vivaki,(Mobclix(Exchange(
95. Most “mobile” ads are mainly web search
display ads viewed on mobile
2011$Global$Mobile$Ad$Spend$By$Category$
Messaging'
10%'
Display'
28%'
Search'
62%'
Source:((IAB(
98. Overall, mobile is still a tiny fraction of
digital ad spending.
U.S.'Digital'Adver7sing'Revenues'
$35#
Mobile'
$30#
$25#
$20#
$15#
$10#
$5#
$0#
2007# 2008# 2009# 2010# 2011#
Source:((IAB,(BIA-Kelsey,(BII(es2mates(
99. And it‟s growing much slower than TV +
Internet in the first 5 years
Compara've*U.S.*Adver'sing*Media*
Annual*$*Revenue*Growth*(First*5*Years)*
$5,000%
$4,621%
$4,500%
$4,000%
$3,698%
$3,500%
$3,000%
$2,500%
$2,162% $2,162%
$1,920%
$2,000%
$1,500%
$1,171%
$1,012%
$907%
$1,000% $806%
$500% $358% $392%
$267%
$160%
$80% $55%
$0%
Year%1% Year%2% Year%3% Year%4% Year%5%
Broadcast%TV% Mobile% Internet%
Source:((IAB,(McCann1Erickson,(BIA1Kelsey,(BII(es9mates( Note:(Adjusted(for(infla9on(
101. “Native” mobile ads are finally beginning
to appear…
• Ads in timelines (Twitter / Facebook)
• Shareable ads
• Location--‐based mobile ads
102. Location--‐based mobile ads can target us
at the mall, restaurants, car dealers …
Monthly(Ad(Requests(Per(Mobile(User(By(Loca9on(
80"
70"
60"
50"
40"
30"
20"
10"
0"
Source:(JiWire,(Q3(2012(
104. So, yes, mobile ads are just getting starte
U.S.&Mobile&Ad&Forecast&
$7,000#
$6,000#
Local&
$5,000#
Mobile&Ad& $4,000#
Revenue&
(millions)&
$3,000#
We are here
$2,000#
Media&
$1,000#
$0#
2009A# 2010A# 2011A# 2012E# 2013E# 2014E# 2015E# 2016E# 2017E#
106. App Store downloads on pace to hit 60
billion by mid--‐2013
Apple%App%Store%Downloads%
65,000,000,000"
60,000,000,000"
55,000,000,000"
50,000,000,000"
45,000,000,000"
40,000,000,000"
35,000,000,000"
30,000,000,000"
25,000,000,000"
20,000,000,000"
15,000,000,000"
10,000,000,000"
5,000,000,000"
0"
107. Smartphone users spend more time on apps than
Total'Time'Spent'Using'Mobile'Web'vs.'Apps'
140"
120"
100"
80"
Minutes'Spent'
Per'Month'
(Biillions')'
60"
Apps'
40"
20"
Mobile'Web''
0"
Mar+11" Apr+11" May+11" Jun+11" Jul+11" Aug+11" Sep+11" Oct+11" Nov+11" Dec+11" Jan+12" Feb+12" Mar+12"
Source:(Nielsen(Smartphone(Analy5cs(
108. Mobile app revenue is growing fast, but
still relatively small.
Mobile)App)Revenue)
$4,000#
$3,500#
$3,000#
$2,500#
$2,000#
$1,500#
$1,000#
$500#
$0#
2008# 2009# 2010# 2011#
Source:(iSuppli,(Forrester(Research,(company(releases,(BII(es8mates(
109. Because most downloads are free
Mobile'App'Store'Downloads,'Free'vs.'Paid:'2011'
Total'Downloads'
Free$Downloads$
89%$
Source:(Garner,(Septem
121. And most commerce and web traffic is from A
Ecommerce%Website%Traffic%By%Mobile%Pla:orm%
100%# Other%
Android%Tablets%
90%#
Android%
80%#
70%#
60%#
iPhone%
50%#
40%#
30%#
iPad%
20%#
10%#
0%#
Q1#2011# Q2#2011# Q3#2011# Q4#2011# Q1#2012# Q2#2012# Q3#2012#
Source:(Monetate(
137. Henry Blodget
Founder, CEO & Editor-in-Chief, Business
Insider
Marcelo Ballvé, Editorial Director
Alex Cocotas, Analyst
Josh Luger, Director of Subscription Products
Peter Lee, Intern
BI Intelligence is a new subscription service from Business Insider
that provides in--‐depth insight, data, and analysis of the mobile industry.
More info at intelligence.businessinsider.com
138. GoldenMarket vous propose des
optimisations pour le mobile :
Demandez nous plus d’informations :
contact@goldenmarket.fr
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