SlideShare a Scribd company logo
Facebook on CEE markets
   ARBOinteractive Polska
Your logo




Agenda
   Facebook globally
   Facebook in CEE
   Cases
Your logo
Your logo




Facebook globally
Your logo




Facebook today


        450M                100M


     monthly active users   mobile users
Your logo




Facebook today
   #1 time spending on www (55 minutes)
   More than 250 apps with 1 M users
   More than 3 B photos uploaded monthly
   57% users log on facebook every day
   More than 550 B impressions monthly
   Average amount of friends 130 by one user
Your logo




Facebook in numbers
Your logo




Number of users CEE countries
  3 000 000



  2 500 000



  2 000 000
              2 702 140


                          2 684 520




  1 500 000
                                      2 095 660




                                                                                                                                                                            Number of users
  1 000 000
                                                  1 484 560


                                                              1 478 520


                                                                          1 312 940


                                                                                      1 301 000


                                                                                                  1 207 000


                                                                                                              1 103 560
   500 000



                                                                                                                          639 220


                                                                                                                                    582 860


                                                                                                                                              378 820


                                                                                                                                                        213 580


                                                                                                                                                                  120 900
         0




                                                                                                                                                            Data source: facebakers.com
Your logo




 Online penetration
70,00%
         63,50%

60,00%
                  56,08%
                           53,78%

50,00%
                                    44,84% 44,54%
                                                    41,46%
40,00%

                                                             30,39%
30,00%
                                                                      24,05%                                                       Online penetration
                                                                               22,15%
20,00%                                                                                  17,67%
                                                                                                 13,50%
                                                                                                          8,83%
10,00%
                                                                                                                  3,66% 2,44%

0,00%




                                                                                                                      Data source: facebakers.com
Your logo




Page views facebook vs internet




                                                                                                                                                    14 000 000 000
16 000 000 000

14 000 000 000




                                                                                 8 600 000 000
12 000 000 000




                                                                                                                 6 500 000 000
                 5 900 000 000




10 000 000 000
                                                 4 900 000 000




 8 000 000 000                                                                                                                                                                            Internet impressions




                                                                                                                                                                     2 500 000 000
                                                                                                                                                                                          FB impressions
                                 2 300 000 000




                                                                                                 2 100 000 000
                                                                 1 700 000 000




 6 000 000 000




                                                                                                                                 1 500 000 000
 4 000 000 000

 2 000 000 000

            0
                  Serbia                         Croatia                         Bulgaria                        Slovakia                        Czech Republic



 5 countries with biggest PV fb vs. internet
                                                                                                                                                                                     Data source: google.com
Your logo




Percentage numbers of PV fb vs internet
45,0%


40,0%   39,0%

                 34,7%
35,0%


30,0%

                           24,4%
25,0%                                 23,1%


20,0%                                             17,9%                                                        % fb vs. Internet


15,0%


10,0%
                                                             6,1%      6,0%
5,0%                                                                            3,0%
                                                                                          0,8%     0,6%
0,0%
        Serbia   Croatia   Bulgaria   Slovakia    Czech     Hungary   Romania   Poland   Ukraine   Russia
                                                 Republic
                                                                                                   Data source: google.com
Your logo




Facebook growth in half year
         516,6%




600,0%



500,0%



400,0%



300,0%
                  159,7%


                           137,5%




                                                                                                                                   growth of users
                                    129,0%


                                             124,8%


                                                      121,0%


                                                               119,2%


                                                                        116,9%
200,0%




                                                                                 111,8%


                                                                                          80,8%


                                                                                                  78,5%


                                                                                                          75,3%


                                                                                                                  59,4%


                                                                                                                          34,7%
100,0%



 0,0%




                                                                                                                    Data source: facebakers.com
Your logo




Demography

Most of facebook
Users in CEE
countries
are between
18-34


                   Data source: facebook.com
Your logo




Summary
   Big growth all over the CEE countries
   Still growing online penetration
   Big number of impressions
   Poland and Russia are one of the most
    important countries looking to developing
    (dedicated person for each country)
   Open graph as source of user knowledge
   Faceebook can be second after google
    global site using in every country
Your logo




Cases
Your logo




Brands on facebook
  8 000 000


  7 000 000


  6 000 000


  5 000 000




                                                                                      7 000 000
  4 000 000




                                                                          5 200 000
  3 000 000




                                                              4 400 000
                                                  4 300 000
                                      4 000 000
                          3 600 000
              3 200 000




  2 000 000


  1 000 000


         0
Your logo




                  Different creatives,
                  Different ad forms,
                   Different videos,
                           =
                        Big fans
                      engagement
        Poll
        Ads




                            Like
                            Ads

         Musi być głośno,
        kiedy jest impreza –
          Sprite Fan Page
             22,5k fans
Your logo



  Competition for
  Maxwell House
fans – „leave your
  data for termo
       cup”




     ‘Become a fan’ Ad

                          Maxwell House
                         Fanpage 50k fans
                         made in 2 days!!!!
Your logo


            Competition
            for MixPlus   ASU Ads
                fans




                              ‘Become a
                              fan’ +video
                                  Ads



                                MixPlus     Special fare for
                                Fanpage     fans of mix plus
                                13k fans
Your logo




                                                          ‘Become a
                                                             fan’
                     ‘I like it’

                The First Round results were astonishing
               About 10 k Fans in 3 days
               Total engagement rate (Clicks + Fanning) was about 17 k

                The Second Round results were also great
               About 5 k Likes in 7 days
               Total engagement rate was about 12 k
Thank you!
Pawel.karas@arbointeractive.pl

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Pawel karas

  • 1. Facebook on CEE markets ARBOinteractive Polska
  • 2. Your logo Agenda  Facebook globally  Facebook in CEE  Cases
  • 5. Your logo Facebook today 450M 100M monthly active users mobile users
  • 6. Your logo Facebook today  #1 time spending on www (55 minutes)  More than 250 apps with 1 M users  More than 3 B photos uploaded monthly  57% users log on facebook every day  More than 550 B impressions monthly  Average amount of friends 130 by one user
  • 8. Your logo Number of users CEE countries 3 000 000 2 500 000 2 000 000 2 702 140 2 684 520 1 500 000 2 095 660 Number of users 1 000 000 1 484 560 1 478 520 1 312 940 1 301 000 1 207 000 1 103 560 500 000 639 220 582 860 378 820 213 580 120 900 0 Data source: facebakers.com
  • 9. Your logo Online penetration 70,00% 63,50% 60,00% 56,08% 53,78% 50,00% 44,84% 44,54% 41,46% 40,00% 30,39% 30,00% 24,05% Online penetration 22,15% 20,00% 17,67% 13,50% 8,83% 10,00% 3,66% 2,44% 0,00% Data source: facebakers.com
  • 10. Your logo Page views facebook vs internet 14 000 000 000 16 000 000 000 14 000 000 000 8 600 000 000 12 000 000 000 6 500 000 000 5 900 000 000 10 000 000 000 4 900 000 000 8 000 000 000 Internet impressions 2 500 000 000 FB impressions 2 300 000 000 2 100 000 000 1 700 000 000 6 000 000 000 1 500 000 000 4 000 000 000 2 000 000 000 0 Serbia Croatia Bulgaria Slovakia Czech Republic 5 countries with biggest PV fb vs. internet Data source: google.com
  • 11. Your logo Percentage numbers of PV fb vs internet 45,0% 40,0% 39,0% 34,7% 35,0% 30,0% 24,4% 25,0% 23,1% 20,0% 17,9% % fb vs. Internet 15,0% 10,0% 6,1% 6,0% 5,0% 3,0% 0,8% 0,6% 0,0% Serbia Croatia Bulgaria Slovakia Czech Hungary Romania Poland Ukraine Russia Republic Data source: google.com
  • 12. Your logo Facebook growth in half year 516,6% 600,0% 500,0% 400,0% 300,0% 159,7% 137,5% growth of users 129,0% 124,8% 121,0% 119,2% 116,9% 200,0% 111,8% 80,8% 78,5% 75,3% 59,4% 34,7% 100,0% 0,0% Data source: facebakers.com
  • 13. Your logo Demography Most of facebook Users in CEE countries are between 18-34 Data source: facebook.com
  • 14. Your logo Summary  Big growth all over the CEE countries  Still growing online penetration  Big number of impressions  Poland and Russia are one of the most important countries looking to developing (dedicated person for each country)  Open graph as source of user knowledge  Faceebook can be second after google global site using in every country
  • 16. Your logo Brands on facebook 8 000 000 7 000 000 6 000 000 5 000 000 7 000 000 4 000 000 5 200 000 3 000 000 4 400 000 4 300 000 4 000 000 3 600 000 3 200 000 2 000 000 1 000 000 0
  • 17. Your logo Different creatives, Different ad forms, Different videos, = Big fans engagement Poll Ads Like Ads Musi być głośno, kiedy jest impreza – Sprite Fan Page 22,5k fans
  • 18. Your logo Competition for Maxwell House fans – „leave your data for termo cup” ‘Become a fan’ Ad Maxwell House Fanpage 50k fans made in 2 days!!!!
  • 19. Your logo Competition for MixPlus ASU Ads fans ‘Become a fan’ +video Ads MixPlus Special fare for Fanpage fans of mix plus 13k fans
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