This document discusses trends in mobile technology and their impact on advertising. It summarizes Chi-Hua Chien's presentation at KPCB on mobile trends and opportunities. The presentation shows how mobile phone adoption has surpassed PCs, with the iPhone driving major changes in user behavior. It highlights the success of the iPod, iTunes, and App Store. Chien argues that mobile will change businesses by prioritizing context over content, focusing on utility rather than interruption, and enabling perpetual personalization through hyper-fragmentation. The presentation provides an update on KPCB's iFund and the companies it has funded.
Today’s mom is increasingly tech-savvy and connected, reflecting her changing desire for how technology should work for her. Marketers must consider how today’s technology is slowly replacing mom’s bag of tricks and becoming her source of information, time management and connectivity. How is the tech-savvy mom changing the landscape of marketing through her increased use of the smart phone and applications? What are moms keeping in their mom tool belts (phones) today? What are the top mom apps on the market, and why are they so successful? What does mom want out of an app? And how must marketers meet those expectations?
Some interesting numbers on the iPhone market and the app store.
The background data is mainly gathered from various websources and are from early 2009.
This was originally created and intended for a company meeting with Fastcheck a swedish company.
Today’s mom is increasingly tech-savvy and connected, reflecting her changing desire for how technology should work for her. Marketers must consider how today’s technology is slowly replacing mom’s bag of tricks and becoming her source of information, time management and connectivity. How is the tech-savvy mom changing the landscape of marketing through her increased use of the smart phone and applications? What are moms keeping in their mom tool belts (phones) today? What are the top mom apps on the market, and why are they so successful? What does mom want out of an app? And how must marketers meet those expectations?
Some interesting numbers on the iPhone market and the app store.
The background data is mainly gathered from various websources and are from early 2009.
This was originally created and intended for a company meeting with Fastcheck a swedish company.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa FosterParisa Foster
You’ve submitted your App to the App Store. Congratulations! Umm, no. Not yet. Long gone are the days where you could simply release an app and watch those download numbers climb. Now with over 1.5 million apps available across the different platforms and almost 2,000 new apps going live every day, getting your app noticed is no easy feat.
This conference, presented at Mobiz 2012 in Montreal, provided an overview of 99 different ways you can use to get your app noticed ranging from basic ASO (App Store Optimization) tactics to more outlandish marketing plays.
Swipe® - The history of "Apps", iPhone, iPad and AndroidJuergen Alker
Swipe® - We do Apps.
We develop Apps for brands like BMW, IWC, Dickies and other major corporations.
This presentation is a collection of numbers, facts and figures from a broad range of sources to show the history of "Apps", iPhone, iPad and Android.
We gathered a lot of statistics into one single presentation. The statistics contain information on the general smartphone and tablet market, tablet usage, sales numbers etc. ...
Feel free to contact us: contact@swipestudio.com
As smartphones'market share is steadily growing in western countries, featurephones still represent more than 80% of the global market. Is there a path to a trade-off strategy for publishers ?
An increasing number of up-and-coming and established artists are writing original music for brands and advertisers. Though still suffering from more of a credibility stigma than composing for films, writing for brands is becoming an important income stream and an alternative approach to song creation.
Learn the proven methods of creating brand preference, brand recall and top of mind awareness. Learn how to use TV and radio effectively. Learn what makes a creative AND an effective ad. Learn why rhyme, rhythm and melody are crucial ingredients.
Distimo Report - Full Year 2010 Source and discription: http://blog.distimo.com/2011_01_distimo-releases-full-year-2010-report/
big thanks to Distimo: www.distimo.com
Mobile Marketing: 99 Ways to Get Your App Noticed - Parisa FosterParisa Foster
You’ve submitted your App to the App Store. Congratulations! Umm, no. Not yet. Long gone are the days where you could simply release an app and watch those download numbers climb. Now with over 1.5 million apps available across the different platforms and almost 2,000 new apps going live every day, getting your app noticed is no easy feat.
This conference, presented at Mobiz 2012 in Montreal, provided an overview of 99 different ways you can use to get your app noticed ranging from basic ASO (App Store Optimization) tactics to more outlandish marketing plays.
Swipe® - The history of "Apps", iPhone, iPad and AndroidJuergen Alker
Swipe® - We do Apps.
We develop Apps for brands like BMW, IWC, Dickies and other major corporations.
This presentation is a collection of numbers, facts and figures from a broad range of sources to show the history of "Apps", iPhone, iPad and Android.
We gathered a lot of statistics into one single presentation. The statistics contain information on the general smartphone and tablet market, tablet usage, sales numbers etc. ...
Feel free to contact us: contact@swipestudio.com
As smartphones'market share is steadily growing in western countries, featurephones still represent more than 80% of the global market. Is there a path to a trade-off strategy for publishers ?
An increasing number of up-and-coming and established artists are writing original music for brands and advertisers. Though still suffering from more of a credibility stigma than composing for films, writing for brands is becoming an important income stream and an alternative approach to song creation.
Learn the proven methods of creating brand preference, brand recall and top of mind awareness. Learn how to use TV and radio effectively. Learn what makes a creative AND an effective ad. Learn why rhyme, rhythm and melody are crucial ingredients.
Philippines Tourism Overview and Directions 2011 - 2016Janette Toral
Presented by Rolando Canizal, Director,
Office of Tourism Planning, Research and Information Management, Department of Tourism last August 17, 2011 at the Hotel Sales and Marketing Association meeting. This presentation material is shared with the permission of Director Canizal.
A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.
Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.
The message conveyed through advertising appeals influences the purchasing decisions of consumers.
Advertising uses appeals as a way of persuading people to buy certain products.
Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Mobile Marketer App Usage The Weather ChannelKathryn Koegel
Educational webinar about how marketers can use apps to reach new generatons of consumers. Data from proprietary study of app usage sponsored by The Weather Channel.
With the Apple iPad at the core of its growth, the tablet industry is estimated to reach US$20 billion by 2014. Businesses that ignore this platform risk missing out on a critical mass of users.
From hotels and cafés to car dealers and customer service reps, the iPad has proved adept at fitting into many lines of business.
Join Ogilvy’s Brian Giesen and SmartCompany’s James Thomson as they dicuss the iPad.
Contagious Magazine's
Most Contagious of 2008
Contagious Magazine is one of my favorite magazine's from the other side of the Atlantic. They've been in existence going on 4 years now and have always done a great job on delivering the contagious ideas, trends and innovations behind brand marketing strategies.
15. iPod Became Ubiquitous
1.00
iPod Sales
Millions of Devices Sold
0.75
0.50
0.25
0
0 1 2 3 4 5 6 7
Quarters after Launch
Source: Apple Inc. Public Filings & Announcements
17. ...But iPhone Dwarfs iPod
20
iPod Sales iPhone Sales
Millions of Devices Sold
15
10
5
0 1 2 3 4 5 6 7
Quarters after Launch
Source: Apple Inc. Public Filings & Announcements
19. iPhone is Changing Behavior
US Market iPhone
85%
% of US Mobile Subscribers
74%
70%
59%
50%
31%
13%
9%
6% 7%
5% 4%
Browsing News Web Search Mobile Video Social Networks Music Games
Sources: M:Metrics, 1/31/2008 Survey of U.S. mobile subscribers, n = 31,389 and KPCB estimates (games)
21. iTunes Is a Juggernaut...
400
iTunes Purchases
Millions of Downloads
300
200
100
0
0 100 200 300 400 500 600 700
Days after Launch
Source: Apple Inc. Public Filings & Announcements
23. ...But AppStore Blows it Away
800
iTunes AppStore
Millions of Downloads
600
400
200
0 30 60 90 120 150 180 210 240
Days after Launch
Source: Apple Inc. Public Filings & Announcements
24. Mobile Browser Market Share
iPhone ~50% of US Usage
iPhone RIM Windows Mobile Palm Android Other
Source: AdMob Inc.; March 2009