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Mobile Services in Japan
The document discusses the challenges faced by the 3G iPhone in Japan, which significantly underperformed in sales compared to projections due to the unique features and high standards of Japanese mobile phones. It highlights the unique characteristics of the Japanese mobile market, including advanced services like wallet phones and mobile TV that were standard long before the iPhone's introduction. The document also details various mobile services and technologies, indicating a shift from communication tools to essential lifestyle infrastructure for daily living.
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