M&A in the US

EOLE, Paris


Phil Odence, VP of Business Development
Black Duck Software
October 12, 2012
Agenda

  Introduction
  OSS in Software Development
  M&A Practices
  Q&A




                   Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Black Duck Overview

  Black Duck Software is the leading global provider of
   open source governance products and services
  1000 customers in 24 countries
  Like SAP, Oracle, Intel, Motorola, RIM, RBC, Fidelity,
   Accenture




                     Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Black Duck in M&A

   Core Business
   –  Software and services to help companies manage FOSS use.

   M&A
   –  15% of business is M&A due diligence: licenses, crypto, quality,
      security
   –  Approaching $100B in total audited deal value
   –  Large companies (e.g. SAP, Oracle, Accenture) rely on Black
      Duck audits for every acquisition
   –  Black Duck Certified Legal Professionals program

                                                 Audits

                 250
                 200
                 150
                                                                                          Due Dils
                 100
                  50
                  0
                       2009                2010                    2011
                        Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Deals



                                               Tech Deals in US
                        1200                                                                                     80


                                                                                                                 70
                        1000

                                                                                                                 60

                        800
        Deals and $Bs




                                                                                                                 50


                        600                                                                                      40   Deals

                                                                                                                      Value
                                                                                                                 30
                        400

                                                                                                                 20

                        200
                                                                                                                 10


                          0                                                                                      0
                                Q1   Q2   Q3   Q4   Q1   Q2   Q3   Q4   Q1   Q2   Q3
                               2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012




                                               Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.                5
First of all…



“Software is
Eating the World”
                    Marc Andreessen




And there’s a growing
appetite for open source…

      “Open source is ubiquitous, it’s unavoidable….having a policy
       against open source is impractical and places you at a
       competitive disadvantage”                    Mark Driver, Gartner



                            Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Wherever Software is Hot, Open Source is Hot

  200                                       500                                       400                                     2000
  160                                       400                                       300                                     1500
  120                                       300                                       200                                     1000
  80                                        200                                       100                                     500
  40                                        100                                            0                                  0
   0                                        0
        2005 2006 2007 2008 2009 2010

            New OSS Cloud Projects                                                                   New OSS Healthcare Projects
            Cumulative Projects                                                                      Cumulative Projects




                                   New Mobile OSS
                                      Projects
                            4000

                            3000

                            2000

                            1000

                               0
                                   2005 2006 2007 2008 2009 2010




                                        Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.                              7
There are many paths for open source to sneak
into a code base…and not just big chunks


    Outsourced Code                                                                             Internally
     Development                                                                                Developed
                                                                                                  Code
            Commercial 3rd-
              Party Code




                                   Code




  Open Source
   Software                                                                         Your Software Application
                              Obligations                                YOUR COMPANY – TOOLS, PROCESSES
   Individuals
   Universities
   Corporate Developers


                              Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Fundamental Industry Challenge

   “Managing Abundance” when every developer with
    a browser has instant access to…




                   Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
The Good News / Bad News


                                                                      Average
                                                                   Enterprise uses
                                                                     29% open
                                                                    source code.

                      50% of
                   companies will
                  face challenges
                   due to lack of
                  FOSS policy and
                    management
               Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Software Supply Chain Challenges:
Even the Best Software Organizations Struggle

                                                                    The Windows 7 USB/
                                                                       DVD Tool Violated
                                                                       GPLv2 License
                                                                    •  Code was “multi-
                                                                       source,” including code
                                                                       from an external
                                                                       supplier with OSS
                                                                    •  Microsoft pulled the
                                                                       product from the
                                                                       Microsoft Store, then
                                                                       had to make the source
                                                                       code and binaries
                                                                       available
                Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.                  11
Open Source in M&A: Why acquirers worry

   Concerns
   –  Inheriting problems
   –  Delaying revenue while addressing

   Most companies don’t know
    what’s in their code…often times
    despite believing they do
   According to analysts, <50% of
    companies even have open
    source policies
   What Black Duck sees in M&A
   –  >20% of code we scan is open source
   –  >90% of target code bases contain
      undisclosed open source code
   –  >50% of code bases contain
      unknown or reciprocal licenses
                       Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Hierarchy of Tech M&A Issues (partial list)

  Legal Issues
   –  IP Issues
         Copyright/Licensing
           –  Open Source
         Patents
           –  Open Source
   –  Export Control
         Open Source
  Technical Issues
   –  Security
         Open Source
   –  Quality
         Open Source
   –  Supportability
         Open Source
  Etc.


                           Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
M&A Experience (Attorney Poll)




  121 responses from Black Ducks Legal Certification Program



                                  Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Acquirer’s Need to Understand…

  What open source components are in the target’s
   code? Under what licenses? How they are used?
  –    GPL
  –    Fit with acquirer policies vis a vis usage
  –    Obligations and how completely met
  –    Extent of remediation required

  How the target knows
  –  Knowledge
  –  Policy
  –  Process

  Approaches to assessing
  –  Interviews/Inspection
  –  Tools
  –  Third-Party Services


                            Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Why Targets Need to Care

  Deals get delayed for remediation
  Valuation or financial terms change
  Deals go south




  He who sells what isn’t his’n,
  Must buy it back or go to prison.
                      - Daniel Drew,
                       19th Century American Financier




                       Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
What’s a startup to do with respect to OSS?

  No company is too small to need governance
  –  Policy – Can be simple…red/yellow/green
  –  Process – Czar, Catalog, Approval
  –  Education – Developers are your firewall

  Implementation
  –  Define Policy/Process
  –  Baseline
  –  Education/Rollout

  Scan before selling




                         Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.   17
OSS Due Diligence Process

                                                                  Report

  Early
Communi-    Negotiation       Assessment                                                     Negotiation   Remediation
  cation   and Logistics




                           Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
Summary

  Unmanaged use of open source can be risky
   particularly when it comes to M&A
  There are many paths for unknown components into a
   code base
  OSS due diligence helps companies avoid the risks
  –  Analyze contents using a comprehensive KnowledgeBase
  –  Provide a comprehensive view of what’s in the code

  Black Duck it the trusted provider of OSS due diligence
   services to the world’s best companies




                      Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
To learn more

  http://www.blackducksoftware.com
  podence@blackducksoftware.com
  http://www.networkworld.com/community/blog/the-
   weirdest-software-licenses




                     Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.

EOLE / OWF 12 - USA practices in m&a-l. philip odence (eole2012)

  • 1.
    M&A in theUS EOLE, Paris Phil Odence, VP of Business Development Black Duck Software October 12, 2012
  • 2.
    Agenda   Introduction   OSSin Software Development   M&A Practices   Q&A Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 3.
    Black Duck Overview  Black Duck Software is the leading global provider of open source governance products and services   1000 customers in 24 countries   Like SAP, Oracle, Intel, Motorola, RIM, RBC, Fidelity, Accenture Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 4.
    Black Duck inM&A   Core Business –  Software and services to help companies manage FOSS use.   M&A –  15% of business is M&A due diligence: licenses, crypto, quality, security –  Approaching $100B in total audited deal value –  Large companies (e.g. SAP, Oracle, Accenture) rely on Black Duck audits for every acquisition –  Black Duck Certified Legal Professionals program Audits 250 200 150 Due Dils 100 50 0 2009 2010 2011 Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 5.
    Deals Tech Deals in US 1200 80 70 1000 60 800 Deals and $Bs 50 600 40 Deals Value 30 400 20 200 10 0 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2010 2010 2010 2010 2011 2011 2011 2011 2012 2012 2012 Copyright © 2011 Black Duck Software, Inc. All Rights Reserved. 5
  • 6.
    First of all… “Softwareis Eating the World” Marc Andreessen And there’s a growing appetite for open source… “Open source is ubiquitous, it’s unavoidable….having a policy against open source is impractical and places you at a competitive disadvantage” Mark Driver, Gartner Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 7.
    Wherever Software isHot, Open Source is Hot 200 500 400 2000 160 400 300 1500 120 300 200 1000 80 200 100 500 40 100 0 0 0 0 2005 2006 2007 2008 2009 2010 New OSS Cloud Projects New OSS Healthcare Projects Cumulative Projects Cumulative Projects New Mobile OSS Projects 4000 3000 2000 1000 0 2005 2006 2007 2008 2009 2010 Copyright © 2011 Black Duck Software, Inc. All Rights Reserved. 7
  • 8.
    There are manypaths for open source to sneak into a code base…and not just big chunks Outsourced Code Internally Development Developed Code Commercial 3rd- Party Code Code Open Source Software Your Software Application Obligations YOUR COMPANY – TOOLS, PROCESSES   Individuals   Universities   Corporate Developers Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 9.
    Fundamental Industry Challenge   “Managing Abundance” when every developer with a browser has instant access to… Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 10.
    The Good News/ Bad News Average Enterprise uses 29% open source code. 50% of companies will face challenges due to lack of FOSS policy and management Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 11.
    Software Supply ChainChallenges: Even the Best Software Organizations Struggle The Windows 7 USB/ DVD Tool Violated GPLv2 License •  Code was “multi- source,” including code from an external supplier with OSS •  Microsoft pulled the product from the Microsoft Store, then had to make the source code and binaries available Copyright © 2011 Black Duck Software, Inc. All Rights Reserved. 11
  • 12.
    Open Source inM&A: Why acquirers worry   Concerns –  Inheriting problems –  Delaying revenue while addressing   Most companies don’t know what’s in their code…often times despite believing they do   According to analysts, <50% of companies even have open source policies   What Black Duck sees in M&A –  >20% of code we scan is open source –  >90% of target code bases contain undisclosed open source code –  >50% of code bases contain unknown or reciprocal licenses Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 13.
    Hierarchy of TechM&A Issues (partial list)   Legal Issues –  IP Issues   Copyright/Licensing –  Open Source   Patents –  Open Source –  Export Control   Open Source   Technical Issues –  Security   Open Source –  Quality   Open Source –  Supportability   Open Source   Etc. Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 14.
    M&A Experience (AttorneyPoll) 121 responses from Black Ducks Legal Certification Program Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 15.
    Acquirer’s Need toUnderstand…   What open source components are in the target’s code? Under what licenses? How they are used? –  GPL –  Fit with acquirer policies vis a vis usage –  Obligations and how completely met –  Extent of remediation required   How the target knows –  Knowledge –  Policy –  Process   Approaches to assessing –  Interviews/Inspection –  Tools –  Third-Party Services Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 16.
    Why Targets Needto Care   Deals get delayed for remediation   Valuation or financial terms change   Deals go south He who sells what isn’t his’n, Must buy it back or go to prison. - Daniel Drew, 19th Century American Financier Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 17.
    What’s a startupto do with respect to OSS?   No company is too small to need governance –  Policy – Can be simple…red/yellow/green –  Process – Czar, Catalog, Approval –  Education – Developers are your firewall   Implementation –  Define Policy/Process –  Baseline –  Education/Rollout   Scan before selling Copyright © 2011 Black Duck Software, Inc. All Rights Reserved. 17
  • 18.
    OSS Due DiligenceProcess Report Early Communi- Negotiation Assessment Negotiation Remediation cation and Logistics Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 19.
    Summary   Unmanaged useof open source can be risky particularly when it comes to M&A   There are many paths for unknown components into a code base   OSS due diligence helps companies avoid the risks –  Analyze contents using a comprehensive KnowledgeBase –  Provide a comprehensive view of what’s in the code   Black Duck it the trusted provider of OSS due diligence services to the world’s best companies Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.
  • 20.
    To learn more  http://www.blackducksoftware.com   podence@blackducksoftware.com   http://www.networkworld.com/community/blog/the- weirdest-software-licenses Copyright © 2011 Black Duck Software, Inc. All Rights Reserved.